The Content Box

Feeling the squeeze of a tight economy? Discover why slashing your marketing budget could be your biggest mistake. Matt and Tracy break down why this is a critical error and share how smart companies use marketing to gain a competitive edge during challenging times.  With real-world examples and proven strategies, they'll show you how to adapt your approach, maximize your resources, and position y...

Is your marketing strategy falling flat? Discover how to maximize your reach by focusing on the top 3 online platforms: Google, YouTube, and TikTok. In this episode, we break down a streamlined approach to content creation, local SEO, and Google Business Profile optimization. Marketing experts, Matt and Tracy, provide actionable insights and a free checklist to help you dominate the digital landsc...

Are you being ripped off by your marketing company? Discover how to avoid falling victim to marketing scams and ensure you get the results you deserve. In this episode, Matt and Tracy share the red flags of a shady marketing agency and the green flags of a trustworthy one. They discuss the importance of clear contracts, transparent communication, and measurable goals.    Whether you're a seasoned...

Are you tired of pushy sales tactics that turn customers away? In this episode, we reveal the secrets to selling without selling. Discover how to build trust and authentic relationships with potential customers, transforming sales into a collaborative process. Learn the power of asking insightful questions, truly listening to their needs, and offering genuine value. We'll share actionable strategi...

Feeling overwhelmed by the sheer number of social media channels? In this episode, we tackle the common misconception that businesses need to be on every social media platform. Revealing the importance of focusing your efforts on one primary channel and optimizing it for results.    Learn how to leverage your website as a central hub for your online presence and how Google and YouTube play a vital...

Struggling to grow your business? The answer might lie in knowing your ideal customer. In this episode, Matt and Tracy dive into the importance of defining your target audience. They discuss the common pitfalls of trying to appeal to "everyone" and how niching down can actually lead to a wider reach.  Download your FREE PDF worksheet HERE and create your company's customer avatar! Learn why specif...

Why are you wasting so much time creating marketing content? How would you like to create 30 days of content in just 30 minutes? That's the potential of "The Content Box. " In this episode, you'll get a concise, step-by-step content marketing guide that walks you through the core elements of The Content Box, how it works, and how to get started. Thirty days of content in 30 minutes challenge: Down...

Content isn't King—it's the entire Kingdom.  This podcast is your full-service marketing solution and each episode makes marketing easy to understand and simple to do. You deserve more from your marketing (you deserve results!), which is precisely what The Content Box delivers in every episode. Hosted by Matt Tompkins and Tracy Winkler of Two Brothers Creative, both are extremely passionate about...

Tired of marketing strategies that drain your budget? Discover the hidden power of micro-influencer marketing with seasoned entrepreneur Tim Rexius. In this episode, we dive into the world of influencer marketing, separating fact from fiction. Tim shares his expertise with platforms like JoinBrands, highlighting the significance of genuine connections and authentic content. Gain valuable insights...

The real estate industry is highly competitive and winning client's trust is crucial for any successful business. So, how do you win the client's trust? Joining us in this episode is Jay Miralles, serial entrepreneur and real estate expert. Jay and Matt explore the common pain points agents face and discuss how to overcome them with simple, effective strategies.    From the importance of authentic...

How do you market to men? It's not as easy as you think, but who better to have the answers than Jess Goldoni, Marketing Director from Limitless Male Medical, and Tracy Winkler, COO at Two Brothers Creative, who join Matt to discuss the art and science behind marketing to men. From consumer behavior and male psychology to decision-making, health marketing, and the women who really make the decisio...

Are you lost in the maze of marketing options? With so many social media platforms, website SEO, video content, and more, it becomes overwhelming where to best invest your time and resources. In this episode of Midwest Mindset, Matt is Joined by  Dr. Tonya from Pain West, a pioneering clinic in Omaha, Nebraska. Dr. Tonya shares her personal struggle with this issue and reveals the practical steps...

Every business is trying to figure out how they can use AI to get the advantage over the competition, but in our attempt to embrace this new trend, are we actually making some critical mistakes that could put our business even further behind? On this episode of Midwest Mindset, we're joined by Shawn Quintero - ERS COO and CAIO, who is an expert in all things artificial intelligence. Shawn shares w...

Does your business need a podcast? Yes! On today's episode of Midwest Mindset, we're joined by podcast expert Kevin Chemidlin from Grow the Show, and he explains why having your own podcast is the number one most effective marketing tool your business could be employing right now. From using the podcast to generate leads, to helping with recruiting, and establishing yourself as the authority in yo...

Are you harnessing the power of video for your business? On this episode of Midwest Mindset, Host Matt Tompkins and the crew discuss the essential elements that can transform an ordinary marketing video into a powerful tool for business growth. Don't miss out on the potential of using every social media channel as a video platform in today's digital age. Learn the critical aspects of creating atte...

What does it take to build a successful business against all odds? In this episode of the Midwest Mindset, host Matt Tompkins is joined by guest Shane Harrington, the owner of Club Omaha. They discuss the remarkable success story of Shane's business, which generates over $2 million annually through grassroots marketing tactics. However, because he operates in the sex industry, Shane's achievements...

Welcome to another enlightening episode of the Midwest Mindset podcast! In today's episode, we dive into a topic that has intrigued us all at some point in our lives - those infamous drug commercials. You know the ones I'm talking about - those cheesy advertisements where customers are miraculously frolicking in a field after taking that magic medication. They suggest that if you simply take this...

Nebraska. Honestly, it's not for everyone. Good slogan or a massive fail in advertising? On this episode of Midwest Mindset, we sit down with Klar, Inc. owner and brand marketing guru Chad Dodd who helps break down the reasons why Nebraska's recent tourism campaigns haven't exactly pulled in the numbers they may have hoped for, even though more people drive through this state than most others. Whe...

Would you rather have a legacy or more likes? On this episode of the Midwest Mindset, we have the privilege of sitting down with youth speaker, author, and entrepreneur Mike Smith, who discusses how his book Legacy vs. Likes is reaching more than just an adolescent audience, which was its initial audience; however, now it's actually beginning to resonate just as much with businesses and entreprene...

What exactly does an entrepreneur do? On this episode of the Midwest Mindset, we dive into what a day in the life of an entrepreneur looks like and what types of mistakes most entrepreneurs make that you can avoid. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marke...

Are you using the right social media platforms? There might be one that you're overlooking, and it could be a big missed opportunity for your business! On this episode of the Midwest Mindset, we dive into the world of LinkedIn and how this social media channel is evolving into a hidden secret for building a business's online brand and audience. Two Brothers Creative provides a simple content marke...

So you've got a great marketing strategy and the right people to implement it. Success is guaranteed, right? Not necessarily. On this episode of Midwest Mindset, the boys are joined by operations guru and business growth coach, Tracy Winkler, as they discuss reasons why even the best marketing can still fail. From a lackluster operations department to an unmotivated sales team, marketing is just o...

Is being in love like running a business? In this episode of the Midwest Mindset, we talk about the three stages of any relationship: curiosity, enlightenment, and commitments. Because so many businesses don't know who their ideal customer is, they try going after everybody, but, just like in dating, that rarely works. Tune in and find out how to build better relationships with your customers on t...

Do you ever wonder why so many local commercials seem so awful? In this episode of Midwest Mindset, we will take a deep dive into why local TV ads often fall short. From misguided advice to tone-deaf cultural references, there are several reasons why these ads are so bad. But don't worry: We also provide three tips that will help you make sure your ad does not suck! Tune in to find out how you can...

What's the secret to finding success in business? Being a little delusional (or maybe a lot, depending on who you ask). On this episode of Midwest Mindset, Matt explains the need to be delusional if you're looking to start your own business, how knowing too much at the onset of a new business venture can be more harmful than helpful, and how sometimes a sense of ignorance can help you move forward...