The Conscious Marketer

In this episode of The Conscious Marketer , Megan is joined by Sharon, Jazmyne, and intern Jocelyn for a grounded conversation about using AI in more sustainable ways. They explore the real environmental impact of AI, including the high water and energy demands of data centers in Oregon, and connect these realities to Avenue's commitment to responsible, values-aligned marketing. The team shares pr...

In this episode of The Conscious Marketer , Megan sits down with Sharon, Jazmyne, and Guada to unpack one of the trickiest dilemmas in modern marketing: knowing when to join a social media trend and when to skip it. From Taylor Swift inspired content waves to the Barbie pink brand takeover, we explore why so many trend jumping posts feel interchangeable and what it takes to stand out with intentio...

In this episode of The Conscious Marketer , we explore how conscious marketing is transforming the landscape of women's sports. From athletes using social media to raise awareness and secure funding to brands recognizing the influence of female athletes, we dive into the strategies that are not just promoting, but truly empowering women in sports. Hear stories of real impact, learn how intentional...

In this episode of Conscious Marketer , we sit down with Katelin Tanjuaquio, a social media expert who has successfully built a personal TikTok following and managed the social media for the popular podcast,  We're Here to Help with Jake Johnson and Gareth Reynolds. Katelin shares her insights on creating engaging content, growing an online presence personally and professionally, and the unique ch...

Have you watched "Escaping Twin Flames" on Netflix? If so, you may have been just as curious as us about how exactly people end up in a group like Twin Flames Universe. One big factor here is marketing — particularly predatory marketing. Listen as we dive into what predatory marketing can look like, explore Twin Flames Universe's digital presence, and analyze how they may be leveraging predatory t...

In our inaugural episode of "The Conscious Marketer," hear Reed and Megan discuss key updates in the digital marketing world from the past quarter, including algorithm updates, the rise of shopping on social media, changes in consumer behavior on Facebook, and updates to link tracking parameters on iOS devices. And of course, Taylor Swift is mentioned. Designed for marketers who want to make a mea...

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc , Executive Director of the Banfield Foundation.  During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.      The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonpr...

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc , Executive Director of the Banfield Foundation.  During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.      The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonpr...

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc , Executive Director of the Banfield Foundation.  During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.      The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonpr...

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc , Executive Director of the Banfield Foundation.  During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.      The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonpr...

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc , Executive Director of the Banfield Foundation.  During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.      The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonpr...

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc , Executive Director of the Banfield Foundation.  During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.      The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonpr...

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc , Executive Director of the Banfield Foundation.  During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.      The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonpr...

On this episode of The Animal Marketing Podcast, host Anna Madill and Dr. Kerri Marshall, Chief Veterinary Officer and board member at BabelBark , discuss the question: How can technology enable pet owners to connect the dots within the fragmented landscape of pet care providers: from the vet, to the local shelter and even to the groomer, to provide the best care possible for their pet?

In Avenue's 9th episode of The Animal Marketing Podcast, host Anna Huston and guest Peter Alberti, the CEO of Inulogica discuss the question: How are organizations using personalization and technology to provide better care for pets?   Peter's inspiration behind starting Inulogica was to help connect pet owners and veterinarians to resources and access to the critical areas of pet care to produce...

On this episode of The Animal Marketing Podcast , host Anna Hutson and Winson Wong of Kinship discuss the question: How are organizations innovating and mobilizing technology and data to better serve pets and their owners? Kinship was established as a division of one of the world's largest pet care companies, Mars Petcare, with a vision of creating a better world for pets by using data, analytics,...

In Avenue's 7th episode of The Animal Marketing Podcast , Anna spoke with Brian Posewitz to discuss how citizens can engage with animal welfare issues within their local and state governments.

Here's the big question for episode 6 of The Animal Marketing Podcast: how is the fight for animal welfare used to engage like-minded citizens to promote the protection of animals? We spoke with Michelle Coppola, communication and operations coordinator of Fences for Fido, to get her take. Michelle's background is in broadcasting, and she happened upon Fences for Fido when they were seeking out he...

This week on The Animal Marketing Podcast, Anna spoke with Eric Koppelman, Chief Revenue Officer, to ask this question: how can organizations in the pet food industry create a focus on sustainability, natural ingredients, and doing right by their client's pets? In today's podcast, we hit some other main talking points: Blue Dog Bakery's vision from a pet welfare perspective Challenges in the food...

On this week's episode of the Animal Marketing Podcast , Anna had a phone interview with Brandon Antin, Vice President of Social Responsibility and Innovation at VCA Animal Hospitals to get his insights on the ways that community-centric organizations like VCA are innovating and advancing pet care practices in order to engage deeply and effectively with their local communities. VCA's mission is to...

This week's Animal Marketing Podcast features Dr. Don Moore, MPA, PhD, TWS Certified Wildlife Biologist and Director of the Oregon Zoo and his perspective on the state of wildlife conservation, animal welfare, and the future of zoo management across the country. Don has over 40 years of experience in his field: previously a senior scientist and advisor at the Smithsonian National Zoo, he also has...

In this week's episode of The Animal Marketing Podcast, Anna sat down with Kim Van Syoc from Banfield Pet Hospital and the Banfield Foundation to discuss how organizations can have an impact beyond their local community during a natural disaster. How can companies use marketing and communications to amplify their disaster response work to benefit our main constituents--the animals and pets? Some o...

In today's episode, Anna spoke with Barbara Baugnon, Vice President of Marketing and Communications for the Oregon Humane Society (OHS). Barbara began at OHS in 2001, where she helped to raise $350,000 in donations to implement their marketing campaigns. Since then, she has been a part of several campaigns for Oregon Humane Society, from Feel the Love, to End Petlessness, and For a More Humane Soc...