TMW, part of Accenture Song

The Connect

Business EN ↓ 3 episodes

In a world of constant noise, how do you make a real connection? Introducing The Connect, a new podcast from TMW. Each episode, we unpack the strategy and the soul behind our work to find out exactly how we make ideas that move people. Hear bite-sized insights from the reinventors at the heart of our agency blending tech, data, and human-first creativity to solve modern brand challenges. Tune in, get inspired, and get connected.

Author

TMW, part of Accenture Song

Episodes

S1 EP1: Inside Dynamic Mindsets AI – Like Having Your Own Focus Group! 24.03.2026 27:55

We’re kicking off Season One of Song Bites with a bang, diving straight into the field of AI. In this episode, we sit down with Roi Perez, Senior Data and Digital Strategist at the Human Understanding Lab, to explore the concept of Dynamic Mindsets and the rapidly evolving world of synthetic personas. From the origin of the idea to the complex process behind building these AI-driven profiles, Roi...

Season 1 PREVIEW - Synthetic personas, South x South West and tax returns! 24.03.2026 2:42

Listen for a sneak peak at what's to come in the first season of Song Bites. Across the next couple of months, we'll be going behind the scenes with the recent launch of Dynamic Mindsets AI from the Human Understanding Lab, looking back on the trends and talking points that shaped South x South West one year on and we explore how behavioural science encouraged people to fill in their tax f...

Welcome to Song Bites! 24.03.2026 0:40

Bitesized conversations with the reinventors shaping what’s next within Accenture Song.