The Conference Room with Simon Lader

In this week's episode we welcome the Queen of Crowdfunding, Dr. Letita Wright who shares her story and drops some incredible value, advice and strategies for successful crowdfunding rounds. KEY TAKEAWAYS FROM THIS EPISODE: What is crowdfunding and why it could be the best way for your business to raise money The steps to take for a successful crowdfunding round. The most common crowdfunding m...

In this week's episode we welcome “CyberSecurity’s Money Man”, Bob Ackerman who shares his story, his strategy for business growth, scaling and his tips for raising investment funds for your startup. KEY TAKEAWAYS FROM THIS EPISODE: What makes a successful startup CEO. What to look for in a board member and investor. The relationship between a startup's leadership team and their investors...

THIS WEEK'S GUEST Simon Lader helps business owners and podcasters make money from podcasting. If you are a business owner looking for high-quality leads or sales, or a podcaster looking to grow your audience and your earnings, Simon, and his company Viva Podcasts, can help you. He grew his own podcast "The Conference Room" from zero to the top 0.5% of all podcasts within two years, earning six fi...

THIS WEEK'S GUEST Peter Coroneos is an internationally recognized authority on cyber policy, an Internet industry leader, author, activist, and policy innovator. He is a former head of Australia’s Internet Industry Association (1997-2011) where he led the development of icode, an industry-wide botnet mitigation program that - within four months - reached 92% of the Australian population and was la...

In this week’s episode, we welcome back Liz Wilcox as she shares her story from starting an RV blog to developing a lucrative membership in email marketing which makes her six figures from a $9 monthly subscription! KEY TAKEAWAYS FROM THIS EPISODE: How to set up a membership. Why memberships work. Show that you are invested in your content and share in a relatable way. How to scale your membership...

THIS WEEK'S GUEST Noam is the VP of Global Sales of IoT Security Vendor Shield IoT. He is an international sales leader in the Cybersecurity sector, with a proven track record of growing early-stage tech ventures from zero revenue into multi-million dollar unicorns. With over 20 years of experience in evangelizing new technologies, Noam specializes in developing international sales channels an...

THIS WEEK'S GUEST  Charlotte Pridmore is a success coach who helps her clients shift their financial identities. She transformed herself from being a single mom on benefits to growing her own GBP1.5M business within three years. After a lifetime of challenge in the area of money, she is passionate about helping emerging entrepreneurs shift their internal financial identity leaving them free to...

This week we welcome Arik Kasha, VP EMEA of Seraphic Security to talk about his strategy and philosophy to successfully growing and scaling startups - and it's all about relationships. Arik Kasha is the VP Sales EMEA of Israeli cybersecurity vendor Seraphic Security. He is a graduate of The College of Management Academic Studies and began his sales career with Aladdin Knowledge Systems, now part o...

In this week’s episode, we welcome Liz Wilcox , an Email Marketing Specialist, as she shares her story from starting an RV blog to developing a lucrative profession in email marketing, which made up to 7,000 in a month! KEY TAKEAWAYS FROM THIS EPISODE: Start email marketing even with simple ideas. A fresher way to do email marketing that yields better results. Show that you are invested in your co...

In this week’s episode, we welcome the Chris Keeling, the founder, and CEO of Jobtrain, as he shares his story of how he established SaaS software vendor JobTrain in 2004 as a way to disrupt outdated recruitment processes, and grew it to now being used by over 130 private and public sector organizations. KEY TAKEAWAYS FROM THIS EPISODE: How JobTrain was conceptualized How to get a product to marke...

In this week’s episode, we welcome Michelle Kuei , the founder of Elevate Life Coaching, as she shares her stories of love, courage, and connection to empower her audience to let go of the inner critic so they can make more of a significant impact. KEY TAKEAWAYS FROM THIS EPISODE:  Inner criticism and how to let go of it.  Comfort Zones and how to get out of them.  The Power of Stor...

In this week’s episode, we welcome the Founder and CEO of Go Confidently Services, Julie DeLucca-Collins , as she teaches us all about productivity in all phases of a business. KEY TAKEAWAYS FROM THIS EPISODE:  What is a Chief Innovation Officer? How to prioritize tasks. Time blocking and how it helps you be more productive. Three distinct phases in business and the three different distinct p...

In this week’s episode, we welcome Andy Larreategui , the CEO of Hardpoint Media and a microcontent strategist, as he talks about microcontent and how this trend is shaping social media. KEY TAKEAWAYS FROM THIS EPISODE:  What is Micro Content?  How to start splitting content into micro contents.  The Three Pillars of Micro Content  Tips for people who aren't necessarily comfort...

In this week’s episode, we welcome the Chief Strategy Officer for Cymulate, Andrew Barnett , as he explains the life of a Chief Strategy Officer, and how his role provides the glue to that holds the enterprise together! KEY TAKEAWAYS FROM THIS EPISODE: • What a Chief Strategy Officer is. • How to develop your career with the goal of being a Chief Strategy Officer. • What technology alliance is, an...

In this week’s episode, we welcome a Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley , as he teaches us all about email deliverability and how improving it will make your marketing yield more results. KEY TAKEAWAYS FROM THIS EPISODE: • Common problems with email deliverability. • Causes of problems with email deliverability. • How to improve email deliverability. • How the Big...

In this week’s episode, we welcome a highly sought-after business sales coach, Ryleigh Klimenko , as she teaches us high conversion heart-centered conversational sales methodologies. KEY TAKEAWAYS FROM THIS EPISODE:  That deep understanding of what it takes to get people to make an actual buying decision.  What people hate about sales.  How to sell with integrity.  The sales co...

In this week’s episode, Guy Powell , a video marketing strategist, shares how to make videos quick, simple, and impactful to scaling a business. KEY TAKEAWAYS FROM THIS EPISODE:  Consistency of activity and consistency in tracking.  How do customers end up buying from you  How to know when to shift your marketing investment  Consumer purchase behavior, consumer media consumptio...

In this week’s episode, we'll be going back and revisiting some of the best pieces of advice that our guests gave in 2022 For more information or to get in touch with the guests, and to listen for the full episodes, check out: Gordon Lawson Full Podcast (episode 51): https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=d4Ea4HD9Sym_LqNTUaY74Q Tammy Johnston Full Podcast (episode 52): https://...

In this week’s episode, India Brown , a video marketing strategist, as she shares how to make videos quick, simple, and impactful to scaling a business. KEY TAKEAWAYS FROM THIS EPISODE:  Pain points of Video Marketing.  How important Authenticity is, in Video Marketing.  Micro Content: what it is and how to leverage it to your advantage.  The primary things that people need to...

In this week’s episode, we have with us Dan Ellis , managing director of Townsend Search. He shares his secret to success in retained executive search firm that focuses on accounting and financial services recruitment. KEY TAKEAWAYS FROM THIS EPISODE:  Contingency Model vs Retained Model: The advantages and disadvantages.   The Broken Recruitment Process is wholly at the feet of con...

In this week’s episode, Chans Weber of Agile & Co joins us as he shares how he turned his life around and built a $15,000 loan from his parents into a digital marketing agency that's closing in on eight figures. KEY TAKEAWAYS FROM THIS EPISODE:  Good Sales Systems and Pain Points to Closing a Sales Loop  How to do Agile Marketing  Intent-Driven Marketing vs. Audience Driven Mark...

In this week’s episode, Karen Mendoza of D-BOX Technologies joins us as she shares how working with prominent Japanese multinational video game company, Nintendo developed her ability to innovate consumer experiences. KEY TAKEAWAYS FROM THIS EPISODE:  What is Haptics Technologies  Challenges of Drawing Innovative Products from a Recognizable Brand vs an Unrecognizable Brand   H...

In this week’s episode, we welcome the Chief Revenue Officer of cybersecurity vendor Perimeter 81, Ohad Mandelbaum as he shares his secrets and strategies for growing start-ups into multi-million dollar companies KEY TAKEAWAYS FROM THIS EPISODE:  Hallmarks that Startups need have a Robust go-to Market Strategy  The Hypergrowth of Start-up Companies  Strategies that you have develope...

In this week’s episode, we welcome, Caleigh Bell , the founder, and CEO of All Things Podcasting, as she talks about how to turn your passion into a profitable podcast. KEY TAKEAWAYS FROM THIS EPISODE:  Business Advantages of Starting a Podcast  How to Monetize a Podcast  Key Strategies to Grow your Audience  How to Map out your Intro, Outro, and Trailers THIS WEEK'S GUEST Cale...

In this week’s episode, we welcome the Chief Marketing Officer of cybersecurity vendor Perimeter 81, G ily Netzer as she shares some understandings of the world of public relations. KEY TAKEAWAYS FROM THIS EPISODE: B to H Relationships (Business to Human). The benefits of transitioning from working in big enormous companies to working with start-ups Business and Emotional drivers to get the whole...