The Company Show

We’ve all heard the old adage “communication is key,” but did you know it also applies to podcasting? This week’s guest Maribel Quezeda-Smith is an expert in all things podcast production, with a demonstrated history working in television, documentary, and social media. She is co-founder of BIPOC Podcast Creators and co-host of the Pulso Podcast. We talk about editing, scripting, recording, and us...

I’ve been to a fair number of podcast conferences over the past few years. I really like them. They are filled with people who are passionate and knowledgeable about the art and craft and business of podcasting. If you ever have a chance to travel to one of the events, it can be a fantastic experience, and you can meet interesting people, learn important skills and strategies, and generally be a p...

This week’s guest, Deirdre Tshien, is the host of the Grow My Show podcast and the CEO and co-founder of Capsho, a revolutionary AI-powered podcast copywriting tool. She is an influential, recognized authority on growing companies and building communities on the internet. In this week's show, she and I are talking about creating social content, principles of content, and her approach to building a...

Asking a stranger, especially one that is well-regarded in the industry, to join you on your podcast can be a little nerve-wracking. Imposter syndrome is real, and especially if you haven’t been podcasting very long, it can feel like a big, high-risk ask.  Most people, most of the time, however, are perfectly willing to join you for a podcast episode, and it’s always flattering to be asked, as lon...

This week’s guest Stephanie Feger uses a capsule podcast strategy, and it’s working like a charm! Stephanie’s approach of hyper-specific and thoroughly planned out episodes and seasons to teach and engage current and future clients is exactly the kind of use case we want to see for audience engagement podcasts. Stephanie is also a book marketing strategist and coach for nonfiction authors; she is...

There comes a time in many podcaster’s lives when they look at their show and their audience and their expense line items and think: I should get a sponsor.  Running ads and having sponsors for your show can be a good move - but it isn’t in every case, especially for a podcast you’re running in support of your business. While ads are very common in podcasts, audiences don’t *love* hearing them, an...

Imagine the possibilities if we could produce podcasts on demand with AI. There’s no doubt that human creativity will always play an important role when it comes to crafting engaging content, but new tools are helping podcasters overcome one major bottleneck: show notes and social copy from episodes themselves! This week's guest, Karl Sona, has been working hard creating AI tools for podcasters -...

Having good sound is table stakes for your podcast - there is an expectation among audiences and guests that you’re going to sound professional. Getting good quality sound isn’t the easiest task in the world however - you need to optimize your recording setup, and the room you’re recording in as much as possible. On this episode of the Business Podcast Blueprint, Megan Dougherty is sharing how to...

Growing your audience and your professional network is always a hot topic in the business podcast community. A great way to do this is by being a guest on other people’s podcasts. But how do you pitch yourself to a host of a complementary podcast? Today’s guest is a master in the art of guest pitching and using those relationships to grow your business. Angie Trueblood joins me today, on the Busin...

Today Megan Dougherty is talking about why you want to optimize and then automate your podcast workflow: so you’re getting the most work done with the least effort, and setting yourself up for smooth operations when unexpected events or vacations inevitably occur. You do this by identifying the steps in your current workflow, creating a single point of truth about your podcast called an episode gu...

For some people, like today’s guest Alex Sanfilippo, finding a recurring problem in business means fixing the problem permanently. In Alex’s case that meant building a software empire from the ground up. He is the host of the Podcasting Made Simple podcast and founder of the PodPros suite of tools which includes podmatch and podcastSOP. We chat about how he approaches solving common podcasting cha...

Welcome to season 2 of the Business Podcast Blueprint Show! In the solo episodes this season, I’ll dive deeper into the theory of podcasting as a company and address various decisions a company podcaster must make. Today we’ll be discussing the different types of podcast show formats, how to create them, and which benefits your business the most. Read a full transcript of the Episode, and find lin...

We're closing out season one of the Business Podcast Blueprint show. Today, Megan Dougherty is talking about the tools and tech we've used to create the show, what we've leanred, what we've bought, and what we'll do next.

What makes a podcast truly stand out? Many people believe that being as close to your authentic self as possible, without feeling phony, is the way to grow your business. Today’s guest has extensive experience in creative branding and marketing and is here to offer advice on how to authentically be yourself in your podcast, social accounts, and business. Sabrina Chevannes joins me today, on the Bu...

If you ever wonder how to evaluate your success at podcasting for your business - this episode will help. Learn how to choose metrics that give you real, actionable information about the performance of your show.

To derive something valuable from your business podcast you must have a solid reason why you started. Today’s guest has extensive experience in marketing and is here to explain how he helps clients utilize podcasts to build their brand online and become the recognized authority in their field. Alastair McDermott joins me today, on the Business Podcast Blueprint show! We’re discussing: What does it...

Creating a podcast and promoting a podcast are two entierly different beasts. Many of us find the former considerably more pleasant than the latter. But if we want people to listen, we need to tell people about our shows. So the team at One Stone Creative has come up with a way to make the promotional part of podcasting a little more fun. It's called the Podcast Social Club - and you are warmly in...

Starting a company podcast can be a solid strategy for improving brand awareness, but it shouldn’t be the only way you derive value from your show. Today’s guest has extensive experience in B2B marketing, and is here to offer his advice on making a podcast an integral part of your marketing strategy. Rob Stevenson joins me today, on the Business Podcast Blueprint show!   We're discussing: What mak...

In our show’s debut, I discussed how having high-level podcast goals can help you make decisions about your show. Now, in this episode, I’d like to dive a little deeper and explain how you can factor in the overarching purpose for your podcast when designing episodes, to offer maximum value to your business. That’s that we’re talking about today on the Business Podcast Blueprint Show!   We're disc...

In a business where it’s important for people to know, like and trust you to get the job done, a podcast goes a long way. Content that demonstrates your knowledge can be hugely valuable when seeking out new opportunities - not to mention the endless networking possibilities. My guest for this episode is Olivia Cook, a Transformational Success Coach and NLP Practitioner who runs a great podcast, Th...

Podcast Lexicon  Understanding highly specific industry terms can not only provide a fun insider feeling, but can also be handy when facilitating conversations in your career. On the other hand, not knowing industry jargon can make you feel alienated and excluded. It can be difficult to get a sense of what all of the words and phrases mean, especially in an industry like podcasting where new terms...

Promotion is one of the most challenging aspects of running a podcast; but, if your show is worth creating, you should be letting people know about it. In this week’s show, I’m talking with Alexandra Cohl - a PR and marketing consultant for podcasters through her company POD.DRALAND - about how to successfully promote your podcast in a way that feels good. She has lots of insights into what makes...

A podcast producer or editor is a really nice thing to have. Editing a podcast episode, writing the assets for it, getting is scheduled, making sure it's promoted, managing guests, developing the show over time, improving your audio setup - it's all a lot of work and having help from experts can take a lot of the burden off. But hiring a third party service provider can be such a THING. Especially...

Not everyone needs to have a podcast – even those in businesses where it seems like everyone has one, or you find yourself advising others to go for it. But there is also something to be said for “eating your own dog food” – as stated by today’s guest Mike Ficara. Mike is the host of the Start Down podcast, and author of Like Socks on a Rooster, and he joins Megan Dougherty on the Business Podcast...

A business podcast, or even one that you take seriously as a hobby, needs a thoughtful structure. A good podcast episode has anatomy, and understanding the different options for parts can help you to make the best possible choices. That’s what we’re discussing this week on the Business Podcast Blueprint.  We're talking about: The hook, aka the sizzle clip: This plays before a produced intro, and c...