The Company Show

Welcome friends, to episode 100 of The Company Show . Well, technically we started as the Business Podcast Blueprints show — but it’s one RSS Feed, so it counts. 100 episodes is a pretty major accomplishment, and as we’ve approached this milestone, I’ve been reflecting on all of the different ways having a podcast has changed our business. So what has having a podcast really done for One Stone Cre...

You know what podcasts suck at? Conversions. You know what's amazing for conversions? Email. You know how to turn podcast listeners into people that you can email? A newsletter. A part of podcasting for your business is getting your listeners into a platform where they can click a link to take some action. Sometimes that means doing video. Sometimes it means an active social media presence, and so...

It’s my favorite time of year. I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report . This report, which we’ve been releasing since 2020 is a deep dive analysis into the top 100 business podcasts, where we evaluate each of the top 100 shows o...

Let's talk about guest appearance pitches. You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show itself, and encouraging the listeners of that show to connect with you. All of these things are changing all of the time. There are trends in guesting the same way there are trends in all other types of...

As you know, the Podcasting for Business Conference is fast approaching. We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many expert speakers are working on their presentations. And are there ever some good ones this year? It's going to be awesome. As part of our prep for the conference every year, we ask all of the speakers a...

When you think of merch, what might come to mind first are band t-shirts, sports memorabilia, or maybe stickers of your favorite anime characters. But there is a whole world of podcast merch too — some of which might be of real interest to someone podcasting for their business. Today I’m talking to Marz , the CEO of Certified Crucial , a podcast merchandise and distribution company that is doing s...

AI is becoming a reality for many businesses, and podcasting is no different. There are a plethora of different ways that a company can use AI to alter the way they produce their show — some good and some bad. Some trying to be good, and others… not. I have mixed feelings about AI - we’ve had mixed results using it at One Stone Creative , and mixed more on the negative than the positive. We do mos...

At One Stone Creative and Podcasting for Business , we’re all about creating podcasts that work for… businesses! And we generally work with smaller businesses — teams of 20 or less who need a partner to take on the business area of a show. Being in this space gives us tons of flexibility about the kinds of shows we create and the kinds of results we generate with them - but there are other kinds o...

There are a lot of different ways that you can get support with your podcast. You can hire or train a team member to do the editing admin and promotion, hire out specific areas like production or promotion, or work with a third-party service provider who can do any of the above. Sometimes even that, however, is too much on your plate, and in those cases, then an OBM, or Online Business Manager can...

Welcome to  Podcasting for Business – The Book , where we dive into Megan Dougherty’s transformative book,  Podcasting for Business – The Book . I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’...

Welcome to  Podcasting for Business—The Book , where we dive into Megan Dougherty’s transformative book,  Podcasting for Business – The Book . I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re...

Welcome to  Podcasting for Business – The Book , where we dive into Megan Dougherty’s transformative book,  Podcasting for Business – The Book . I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’...

Welcome to  Podcasting for Business – The Book , where we dive into Megan Dougherty’s transformative book,  Podcasting for Business – The Boo k. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’...

Welcome to  Podcasting for Business – The Book , where we dive into Megan Dougherty’s transformative book,  Podcasting for Business – The Book . I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’...

Welcome to  Podcasting for Business – The Book , where we dive into Megan Dougherty’s transformative book,  Podcasting for Business – The Book . I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’...

Welcome to  Podcasting for Business—The Book , where we dive into Megan Dougherty’s transformative book,  Podcasting for Business—The Book . I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a...

Welcome to  Podcasting for Business – The Book , where we dive into Megan Dougherty’s transformative book,  Podcasting for Business – The Book . I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’...

Welcome to  Podcasting for Business – The Book , a podcast series where we dive into Megan Dougherty’s transformative book,  Podcasting for Business . I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which is the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seaso...

Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person. I know what we do is valuable and our clients appreciate it — but as my business partner, and today’s guest is always saying: people connect with stories, and you need to create one that draws people in. One of...

There are products and services that don't require a lot of thought before you buy them — commodities, like toothpaste, shoes, calculators, peaches. But there are others that require a lot of education before someone has enough understanding to be able to make an informed decision about what exactly the product is and how it might be able to help them if they should choose to buy it. Now, a podcas...

This is a very exciting week, friends, and one that I have been a little nervous about for the last six months. You already know that my book, Podcasting for Business is written and available for pre-order here. But what you don’t know is that my coach, Amy Collette and I documented the entire process of writing it in a 7 episode podcast series that you can listen to right now. All of it. The good...

I’ve been looking forward to this episode all year. I am absolutely thrilled to share that my book, Podcasting for Business , is officially available for pre-order ! This book has been percolating in the back of my brain for years, and now, with the help of an amazing book coach, Amy Collette of Unleash Your Inner Author , it’s ready to go. The official launch date is on September 10th, and I have...

A lot of business start out as a podcast guest before they start hosting their own show. It’s a great strategy for a few reasons: You get a chance to practice your on-air presence You get exposure to new audiences You get to connect with the hosts of the shows you guest on, who can become amazing partners down the road. You can test out different offers and opt-ins on different audiences to see ho...

There are those who love social media and there are those who hate it. There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on it—I'll let you guess which one I am. Whether you're doing it yourself or managing a team who's doing it for you, the day-to-day and the constant grind of...

I often say that sponsors aren’t a great path for most company podcast—the ROI just isn’t there when other business goals are more immediate and more valuable than the income that can be generated by sponsors. But most is not all, and if it’s a path you’ve deemed the right one for your show, I want you to have all of the information you need to create a great package. So, sponsorships! I’ve never...