The Commercial Confidence Podcast

In this episode, Bryony Thomas, creator of the Watertight Marketing methodology and author of the bestselling book of the same name, joins us to talk about building sustainable, profitable marketing systems that actually convert. We cover: Bryony’s journey from agency life and Microsoft accounts to founding her own business and creating Watertight Marketing The bucket, funnels, and taps analogy, a...

Join us for an inspiring episode as we sit down with David and Lydia, founders of The Tofoo Co, in Malton, North Yorkshire. Discover how they left their corporate careers to build a values-driven, independent food business from the ground up. Lydia and David share candid stories about the challenges and triumphs of entrepreneurship, from buying a small tofu company to scaling it into a national br...

In this episode, Andy Phelps, Operations Director at Specsavers, reflects on his 20+ year career across Sainsbury’s, Co-op, and Specsavers. Andy shares candid stories about learning from mistakes, the importance of mentorship, and how values and purpose have shaped his leadership style. He discusses the challenges of managing global teams, adapting to new industries, and building strong supplier r...

In this eye-opening episode of the Commercial Confidence Podcast, Andy Johnston, Managing Director of Advantage Group UK, reveals the hidden dynamics between retailers and suppliers. Learn how top businesses collaborate, overcome challenges, and drive growth in today's competitive marketplace.    Key Insights:  ✓ The power of B2B research  ✓ Strategies for building strong industry relationships  ✓...

In this episode of The Commercial Confidence Podcast, host Anthony Carr (CEO of Sellex) sits down with Nick Adams, a 20-year veteran of brand experience and shopper marketing. As the Founder of Sense Marketing, Nick has worked with global brands like Molson Coors, Unilever, and Ferrero, expanding his business into the U.S. and navigating major industry shifts. From surviving the COVID-19 pandemic...

In this episode, we sit down with Mike Luck, founder and CEO of Curatyx, to explore his incredible journey from working at Marks & Spencer and Sainsbury’s to launching his own company in 2021. Mike shares insights into the world of sourcing solutions, including Curatyx’s exclusive agreement with Sainsbury’s to sell their products globally and their work with international retailers and brands....

In this episode of The Commercial Confidence Podcast Ant sits down with Sally Pritchett, CEO of Something Big, an employee-owned, B Corp-certified agency that has been making work better since 1998. With a mission to harness the power of creative communications for lasting progress and meaningful change, Sally and her team have partnered with over 250 organizations to transform workplace culture—p...

In this enlightening episode of The Commercial Confidence Podcast, host Anthony Carr sits down with the visionary strategist and ideator, Ali Fisher. Known for her commitment to embedding Purpose, Sustainability, and DEI into the core of business progress, Ali shares her journey from corporate beginnings to becoming a beacon of change in sustainable business practices. Tune in as Ali delves into h...

In this episode of the Commercial Confidence Podcast, we hear from ReBorn Homewares Founder and CEO, Brian Walmsley. As a marketeer with a very clear sense of purpose around how we must make greater strides to address the challenges of climate change and sustainability, Brian has combined his brand building expertise from a career at Johnson & Johnson and the Homewares industry, to create ReBo...

In this episode of the Commercial Confidence Podcast, we hear from Lindsay Forster, CEO of Shepper.  Shepper is revolutionizing the way retailers and brands collect insight on their performance in stores. Lindsay has taken all of her learnings from a 20+ year career in Marketing with businesses such as Lloyds and Aviva, to build a hugely customer-centric organization. Lindsay shares her wisdom on...

In this episode of the Commercial Confidence Podcast, we hear from Atheon Analytics CEO, Guy Cuthbert. Here, Ant talks to Guy about the building of the Atheon business over the last 18 years. The UK retail landscape is amongst the most insight rich in the World. Guy shares fantastic insights in how brand owners need to operate to maximise sales and availability and how very often, global solutions...

In this episode of the Commercial Confidence Podcast, we hear from celebrity CMO, Jon Evans. Jon and his team have successfully launched a 1m+ download podcast, The Uncensored CMO, whilst driving fantastic growth with their business, System1. System1 allows brand owners to “Create with Confidence”, just as Sellex is all about Commercial Confidence. Jon has had a stellar career as a marketeer, work...

With over 20 years of experience in commercial consultancy, training, and change management, our mission is to instill Commercial Confidence in the industry we’re passionate about. We are committed to empowering the future leaders of our sector to excel and succeed. In every action we take, we prioritize a balanced focus on people, planet, and profitability—encouraging our clients to adopt the sam...