The Comm Dept Podcast

In this episode of The Comm Dept Podcast , Phil Goodman of Brentwood Academy is joined by Libby Alvarez of Lipscomb Academy and Jennifer Crouch of Nashville Christian for an honest and encouraging conversation about the past semester in independent school marketing and communications. Together, they recap key wins, challenges, and lessons learned, and reflect on how their teams navigated a season...

In this conversation, Phil Goodman engages with Alex Marr, Director of Creative Services, and Brandon Roberts, Director of Video from McCallie School, to discuss their roles, the unique positioning of the school, recent creative projects, and future aspirations. They explore the dynamics of their creative team, the importance of strategic planning, and the challenges of engaging students in creati...

In this episode, David Beall, Director of Communications and Marketing at Hebron Christian Academy, shares his experience of growing his team and tackling new challenges. He highlights the exciting initiatives at Hebron, including launching a special needs school facility and the major capital campaign to fund it. David also discusses the evolution of their marketing strategies, their commitment t...

Previously, Daniel Clarke served as the CEO & Founder of School Website, which was successfully sold in December 2016, being acquired by Finalsite. Since then, Daniel has been actively involved in various advisory boards in a non-executive capacity and has invested in early-stage companies. He also serves as a mentor to several CEOs. In 2022, he founded Ubiq with the mission to challenge conve...

In this conversation, Libby Alvarez and Dawn Saunders discuss various aspects of branding and team management. They share their experiences dealing with conflict and miscommunication, building and managing marketing teams, and finding and working with external partners. They also talk about maintaining a strong brand, navigating changes and pivoting, and involving students in marketing efforts. Th...

Phil Goodman and Libby Alvarez discuss the new Comm Dept. Podcast and what the podcast is all about. Learn more about Elevate Conference coming up in April as they talk about what makes Elevate a unique and special conference.