Freda Idoko

The Coming to Africa Podcast

Uncategorized EN ↓ 3 episodes

Most people going into African markets are working off an incomplete picture. Coming to Africa covers what's actually happening — market entry, investment analysis, and the sectors everyone keeps misreading. One market, one sector, every episode. For builders, investors, and diaspora professionals who need the real picture before they move. Hosted by Freda Idoko, building in West Africa.

Author

Freda Idoko

Episodes

How to Invest in Nigeria's Beef Supply Chain in 2026 08.05.2026 43:31

Lagos slaughters roughly 10,000 cattle every day. Nigeria's most advanced beef processor handles 200. That gap is not a management failure. This is what happens when a market that has run informally for centuries meets $2.5 billion in incoming capital from JBS, the world's largest meat processor, which chose Nigeria as its first African country to enter. This episode maps how beef actually...

African Value Chains - The Oldest Proof of Concept on Earth. Still Underpriced. 17.04.2026 30:06

If Africa is so risky, why is your life powered by it? From mobile money to film to natural products, the value has always been there. What’s missing is understanding how it’s created, who controls it, and how it actually moves. This episode breaks it down.

The Coming to Africa Podcast - Official Trailer 10.04.2026 1:25

Everyone is chasing AI. Everyone is chasing crypto. Meanwhile, African communities have been solving the same problems — financial, agricultural, logistical — for generations. And the people who figured out how that actually works? They're the ones getting in early. Coming to Africa is the show that maps it. Every episode: one country, one sector, one value chain. We follow where the value mov...