The Coaching Edge: A Business Building Podcast

In this episode of The Coaching Edge, I share a resource that has helped shift my mindset and perspective around a business matter. I introduce the concept of 'The Dip' from the book by Seth Godin and explain how it applies to coaches who are in the process of building their businesses. I discuss the challenges and difficulties during the 'dip' phase and emphasize the importance of perseverance an...

Hi coaches! In this episode, Christy Osborne and I discuss the use of AI in coaching. We dive into the topic of AI, addressing the resistance some coaches may have towards using it. Our conversation covers various ways to use AI, including creating niche statements, course outlines, show notes, titles, and social media ideas. We emphasize the importance of tweaking and personalizing the AI-generat...

Hi coach! In this episode of The Coaching Edge, we’ll discuss the importance of goal setting and how it should be an ongoing practice. I emphasize the value of setting specific revenue goals for business success, and I’ll also introduce the concept of setting goals based on how we want to feel rather than what we want to achieve. Reflecting on progress and achievements is an essential step in goal...

Hi Coaches! In this episode of The Coaching Edge, I talk with SEO and content specialist Keri Engel to discuss the basics of SEO for coaches. We’ll cover topics such as understanding SEO, creating content for SEO, optimizing website pages, building organic traffic, and the importance of blogging using clear and straightforward language. Keri shares tips around researching keywords and phrases, uti...

In this episode of The Coaching Edge, I give specific pointers and actionable tactics for coaches to make their discovery or sales calls feel easier and more natural. I emphasize the importance of being comfortable with your approach to selling and highlight the need for an intake form to gather information about potential clients. I also stress the significance of being clear on the offer and its...

In this episode of The Coaching Edge, we’ll talk about burnout prevention for coaches. I share my personal experience with burnout and how it led me to become a burnout coach. I emphasize the importance of outsourcing tasks that drain your energy and focusing on the parts of your business that you love. I’ll also provide tips for setting financial goals, setting boundaries, adopting a beta mindset...

In this episode of The Coaching Edge, we’ll discuss the concept of back-end memberships as a way for coaches to create group coaching programs. Back-end memberships are small coaching groups sold to clients who have already completed a one-on-one program. I’ll highlight the benefits of back-end memberships, such as selling to a warm audience and curating a community. I share my own experience of s...

Hi coaches! Tune in to the latest episode of The Coaching Edge podcast, where I have a dynamic chat with the incredible Becky Keen, a Master Coach and sales expert. Becky and I explore the secrets to selling your coaching services with ease. Unveiling the importance of believing wholeheartedly in the value of your coaching offer, we navigate through the nuances of transparent pricing, addressing t...

Hey coaches, welcome back to another insightful episode of the Coaching Edge! In this edition, I dive into the world of coach collaborations, exploring key considerations before embarking on a joint coaching venture or program. Partnerships can be a fantastic way to amplify your impact and reach, but success and profit lie in careful planning and alignment. Tune in as I break down essential questi...

Welcome back to The Coaching Edge! In this episode, I delve into the art of content creation and spill the beans on the top mistakes many coaches (me included!) unknowingly make. Whether you're crafting challenges, courses, or planning for future paid memberships, these insights will elevate your efficiency and maximize the potential for repurposing content. Learn how to sidestep the pitfalls that...

In this episode of The Coaching Edge, I sat down with April Stroink, a Master Profit First Professional and Money Coach extraordinaire, to unravel the first steps to financial success for small businesses. April and I talked about the importance of flipping the script on the old-school profit formula and explored the vital importance of setting up a few basic, but foolproof financial systems. Forg...

In this episode of The Coaching Edge, host Wendy McCallum delves into a crucial part of building your coaching business – offering high-value freebies. In an age where building genuine connections is key, Wendy emphasizes the significance of providing very valuable free content to your audience. She shares a curated list of creative high-value freebie ideas, tailored to help you find the perfect m...

In this episode, Wendy McCallum explores a fundamental truth: as a solopreneur coach, YOU are your brand. In an era where authenticity is key, Wendy breaks down the vital connection between personal trustworthiness and brand credibility. She delves into the nuances of articulating your brand and business values, emphasizing how they shape not only your coaching sessions but also your pricing strat...

One thing that I find that coaches who are building a business continually misunderstand is the business of marketing. It can feel so overwhelming that we resist showing up in this part of our business. But here’s the reality; without it, you don’t have a business, let alone a profitable one. So I’ve invited Coach Christy Osborne back so we could talk about the mindset you have to embrace to attra...

In this episode of Coaching Edge, I’m joined by Emily Lynn Paulson, a Coach and two-time author with valuable insights into the world of publishing. Emily shares the three key things she wished she'd known before becoming an author. These include the differences between self-publishing, hybrid publishing, and traditional publishing, as she sheds light on their pros and cons. Emily also discusses t...

Pricing your offer: This is a topic that will make any coach squirm-and for good reason. You’ve probably asked yourself- “who am I to charge that much?”. We all have. But staying stuck here too long will absolutely drive you to burnout and cause you to walk away from your dream business. So we need to talk about it. Today I’ve invited long-time Business Building Bootcamp Member, Christy Osborne, t...

In my BBB business-building community for coaches, I recently had a member who was considering creating a package of 30-minute coaching sessions. She believed if she could cut the small talk, the sessions could be shorter and she could price them more affordably, and thereby serve her clients. In this episode, I share how I helped this member see the many holes in her strategy, including a discuss...

While the majority of coach training and certification programs emphasize social media as your key marketing platform, the truth is that social media is often a slow burn in the beginning. It’s super important to create and offer free valuable content consistently, but in the very beginning, social media is unlikely to lead to many paying clients. In this episode, I’m sharing my favourite old-scho...

In this episode, I’m pulling back the curtain and sharing even more of the mistakes I made early on in my coaching business so you don’t have to learn the hard way. I’ll share how to establish that like, know, and trust factor to connect with leads, what to prioritize when pricing your programs, and why mapping out financial goals is key to keeping you in business - and so much more. Pay attention...

Welcome to the first episode of the Coaching Edge podcast! I am so excited you’re here. I know you’re busy building a business and working on your own work-life balance, and because of that, I’m committed to never wasting your time. I’ll be packing a lot of strategic advice into less than thirty minutes every two weeks so you have clear direction and the energy to implement everything we...

Join Wendy McCallum, a former lawyer turned thriving life coach, as she unveils the secrets to building a rewarding coaching business. Tune in every other Monday for practical wisdom from over a decade of coaching, insightful guest interviews, and strategies to conquer challenges. Your dream coaching business is within reach and it starts HERE! Want to work with me? Check out the resources I...