The Coaching Edge: A Business Building Podcast

If there's one thing all new coaches have in common—it's the fact that you probably have about a billion questions about building your coaching business. In this episode of The Coaching Edge, we're diving into some of the most common questions I hear from newer coaches about business building.  We're talking about all the foundational stuff you need to know to get started, including: The nece...

When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach.  In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching b...

There’s a trust recession happening in the online business space — and coaches are feeling it. Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight. In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what yo...

Every coach has been there. You show up for discovery calls that go nowhere and wind up feeling like you've wasted hours of your time. But what if you could optimize your discovery calls to reduce no-shows, connect more deeply with potential clients, and make more sales? In this episode, we're tackling all your questions about how to make discovery calls more effective. You'll learn... ✅  Sc...

If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you. We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment....

Do you dread recording video content? You’re not alone! Many coaches and business owners struggle with feeling confident on camera, dealing with tech overwhelm, and making their videos look professional. In this episode, Emmy Award-winning broadcaster Kerry Barrett joins us to share insider tips on how to level up your video content —whether you're recording for social media, online courses, or li...

Starting a coaching business can feel overwhelming, especially if you have no clue where to begin. But with the right strategy in place, you can break your launch into a step-by-step, practical plan—and get on the fast-track to a thriving coaching business that actually works for you. In this episode of The Coaching Edge, I sit down with Maureen Benkovich, a BBB member and sober fitness coach, who...

Ever thought about launching a podcast but felt overwhelmed? In this episode of The Coaching Edge, I sit down with The Big Drink Rethink host Anna Donaghey , who shares her journey from struggling with social media marketing to creating a powerful podcast that not only brought in coaching clients but also landed her a two-book publishing deal . 🎙️ Inside this episode, we cover: ✅ Why Anna pivoted...

This week on The Coaching Edge, I share the essential foundational elements that every coach should have in place when starting or growing their coaching business. I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence.  I wish I had a launch fundamentals checklist when I started coaching over a...

Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed, you’re not alone. In this episode, I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence. We’re tackling everything from validating your course idea to pricing your offer , so you can create a cours...

If you’ve been thinking about adding an online course to your coaching business but aren’t sure if it’s the right move—this episode is for you. I’m breaking down all the reasons why an online coaching course can be a game-changer for your business. Whether you’re a new coach looking to create your first offers, or an experienced coach wanting to scale your impact and revenue, an online course open...

In this episode of The Coaching Edge, I tackle one of the biggest struggles many coaches face: pricing. Are you charging too little or what you're worth? If you’ve ever felt unsure about what to charge or struggled to communicate the value of your services, you’re not alone. Imposter syndrome, a lack of confidence in the value you provide, and difficulty with sales can all make setting your prices...

Ready to make 2025 the year your coaching business truly thrives? Let's go! In this episode of The Coaching Edge, I dive into the keys to unlocking your full potential and reaching your revenue goals next year, without burning out.  I break down the key steps to help you scale your business so you can work smarter, not harder. 1. Goal Setting: Feeling-Based vs. Revenue-Based Goals G...

This week on The Coaching Edge, I'm joined by Kristen Sharp. Kristen is an Executive Coach, Speaker and Facilitator who champions her clients toward realizing their fullest potential, achieving their goals, and leading & living with greater purpose and fulfillment. With 15 years of corporate retail experience, Kristen understands the complexities of operating in fast-paced, results-oriented or...

82% of coaching practices fail in the first two years! In this episode of The Coaching Edge, I'm giving you tips to overcome that statistic and join the 18% who build a successful and sustainable coaching practice. You have to show up as a successful coach even if you don't feel like one yet. I'm giving you tips to create ambitious but attainable goals that will propel your coaching practice.&nbsp...

In this episode of The Coaching Edge , I’m sharing the ten game-changing insights I wish I’d known when I started my coaching career. We’re diving into the realities of building a coaching business—the challenges, the loneliness, and the invaluable lessons along the way. I discuss why having a solid support system is essential, how to authentically connect with an audience, and why warming up your...

Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections. In this episode, I'll share the importance of finding a balance that works for you, including tips on choosing...

In this episode of The Coaching Edge, I share the ten common mistakes coaches make on their websites and how to avoid them. We'll talk about the importance of clear messaging, effective use of website space, and building trust with potential clients through personal storytelling and quality visuals. I encourage coaches to focus on their niche, use engaging language, and provide valuable free offer...

In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client. I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering con...

This week on The Coaching Edge, I'm joined by Jenn Salib Huber, the Founder of Midlife Feast Community. We're sharing the intricacies of running a membership community and tips for success. Jenn shares her journey of creating the Midlife Feast Community, emphasizing the importance of experience, community engagement, and the challenges of technology. We'll share pricing strategies, how to set expe...

In this episode of The Coaching Edge, I share five ways to generate more revenue as a coach without feeling overwhelmed. We'll talk about the importance of looking to your existing base of clients and asking them what they need. I also suggest creating mini-offers, such as workshops or retreats, that can be sold at a lower price. Another strategy is pre-selling spots to upcoming programs or creati...

In this episode of The Coaching Edge, I share how to deal with the disappointing launch of an online coaching program. I stress the importance of reframing success and defining it based on factors within your control. I also suggest polling your audience to gather feedback and make improvements to your program and messaging. I recommend having genuine excitement and belief in the program you are o...

This week on The Coaching Edge, I’m joined by Cassidy Dickens, a copywriter for coaches, about the basics of copywriting. I’ve worked with Cassidy on a few projects and she is an excellent resource for coaches. Cassidy shares her story of how she got into copywriting and explains the difference between copy and content. She emphasizes the importance of storytelling and connection in copywriting an...

In this episode of The Coaching Edge, I share the process of creating an online course for coaches. I emphasize the importance of determining the purpose of the course and where it fits in your suite of offers. I also provide guidance on choosing a topic for the course, including identifying personal journeys or transformations that you have experienced and can teach others, as well as looking at...

In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for coaches who are considering this strategy. We emphasize the importance of building like, know, and trust with potential clients and highlight the benefits of collaboration and co-hos...