The Coach Business School Podcast

If I could go back and speak to the coach I was in my first year, I'd have a lot to say. I made plenty of mistakes. I waited too long. I undercharged. I gave too much advice. I worried about being ready. And I almost gave up more than once. The good news? Every one of those mistakes taught me something that helped shape the coach I've become today. In this episode, I share the lessons I wi...

Everyone seems to be talking about AI. Will it replace jobs? Will it replace creativity? Will it replace human connection? And as a coach, you might be wondering where coaching fits into all of this. In this episode, I share why I believe AI will be one of the best things that ever happened to the coaching profession. Yes, AI will change the world. Yes, it will transform how we work. And yes, it w...

People often assume I became a coach because I had some grand plan. That I always knew I wanted to help people. That coaching was the dream from day one. The truth is very different. I never intended to become a coach at all. In fact, I stumbled into coaching by accident while trying to solve my own problems. I was searching for answers, looking for a better way to think, perform, and live. What I...

This is a big one. That moment when you go from being a “normal person” to calling yourself a coach can feel uncomfortable, even a bit scary. I remember it vividly. The fear, the doubt, the stories in my head about what people would think. Who do you think you are? That voice can be loud. In this episode, I break down why that fear shows up, why it’s completely normal, and more importantly, why it...

In this episode, I unpack one of the most powerful coaching approaches in the world: motivational interviewing. After sitting down with one of its co-creators, I break down how this method has helped millions of people create lasting change, particularly in their relationship with alcohol. At its core, this conversation is about understanding how change really works. Most people think change is ab...

Let me say this straight. Most people have absolutely no idea what coaching really is. And that includes people who are thinking about becoming coaches. In this episode, I break down why this misunderstanding exists and why it’s such a huge opportunity for you if you’re a coach or thinking about becoming one. Because here’s the truth. People aren’t saying no to coaching. They’re saying no to what...

This is one of the biggest mistakes I see coaches make. Trying to help everyone… and ending up helping no one. In this episode, I break down one of the most important principles in building a successful coaching business, and that’s niching. I share a simple way to uncover your niche using something you already have, your story. What You’ll Learn In This Episode Why generalist coaches struggle to...

In this episode, I share a powerful reminder of how the skills you develop on your journey to becoming a coach can often become more economically valuable than your actual one-to-one coaching. This conversation is for anyone who is coaching-curious, newly qualified, or already established and feels they have to leave their previous career behind. We explore how to identify your "superpowers”,...

This might be a slightly controversial episode. The accreditation bodies probably won’t love what I’m about to say, but it’s something I’ve learned through years of coaching in the real world. When we train as coaches, we’re taught the pure essence of coaching. Client led. Minimal talking. Powerful questions. Silence. Reflection. And that skill is absolutely essential. But in the real world of coa...

Most coaches train together… and then go it alone. And that’s where things start to unravel. In this episode, I’m diving into why coaching does not have to be a solo sport and how the comparison trap is quietly killing incredible coaching careers before they ever truly begin. I share the mindset shift that changed everything for me, from a win lose world as a professional footballer and broker to...

In this episode, I share a powerful reminder of why the name you give yourself as a coach is one of the most important business decisions you’ll make. This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and has ever felt the stigma of the term "Life Coach." We explore whether it is more skillful to use a different name that better describes your unique val...

In this episode, I’m joined by Felicity Williams for a powerful conversation about taking action, overcoming fear, and turning ideas into reality. Felicity shares her journey from total beginner to published author in just six weeks, while navigating a major life transition, a full-time career, and coach training. This is not a story about perfection or having it all figured out. It is a story abo...

In this episode, I share my prediction for the future of coaching and why it is both exciting and unsettling at the same time. The world is changing fast. AI is accelerating everything. And many people are understandably wondering what that means for coaching, human connection, and meaningful work. In this conversation, I explain why I believe coaching is not under threat, but on the brink of its...

In this episode, I’m joined by Gabrielle Harverson for a powerful reminder of one of the most underrated skills in coaching and in life: holding the space. This conversation is about presence, listening, and the impact of simply being with another human being without fixing, advising, or interrupting. We explore why silence is not awkward, but powerful, and how real change often happens when we cr...

In this episode, I share a powerful reminder of why coaching can be one of the most life-changing paths you can choose. This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and wants to reconnect with why this work matters. We explore what coaching really gives you beyond a qualification, including freedom, meaning, growth, and the opportunity to design a l...

In this episode, I sit down with Helen Alfano, PhD, elite performance coach and former leader inside England Netball during their historic Commonwealth Games gold medal win. We explore why elite sport has understood the power of coaching for decades and why business professionals are now waking up to the same truth. Athletes would never leave performance to chance. They train their bodies, their m...

In this episode, I’m joined by my sister-in-law and academic lead at Coach Business School, Louise Ramage, to explore one of the fastest-growing areas in coaching right now. Neurodiversity. More and more adults are discovering their own neurodiversity, often through their children, and it is changing how people understand themselves, their work, and their potential. We talk about ADHD coaching, li...

In this episode, I share one of the most personal and philosophical podcasts I have ever recorded. This is about moral ambition, meaning, and what we choose to do with our short and precious lives. For many years, I lived in a career that was brilliant at generating income but bankrupt of meaning. Coaching became the doorway that helped me question everything and ultimately change the direction of...

In this episode, I speak directly to you as a coach about what I believe is the real foundation of long-term success. Your own self-development. Coaching is not something you switch on for clients and switch off afterwards. It is a way of running your mind, challenging your thinking, and choosing beliefs that create clarity, confidence, and momentum. If you are not living the learning, something h...

In this episode, I dive into one of the biggest questions I get asked. Can you really build a thriving coaching practice part-time alongside a busy career and family life? The answer is yes. In fact, I built my coaching business this way before ever stepping into coaching full-time. I’ll walk you through how I did it, what I learned, and how you can use the same approach to create freedom, purpose...

In this episode, I sit down with the brilliant Sara Vening to talk about something every coach needs to revisit time and time again. Your whys. Why you coach. Why you want to help people. Why this work matters to you. Sara shares her journey from the collapse of Northern Rock, to leadership roles, to being coached herself, to eventually stepping forward and becoming a coach. We explore the fear, t...

In this episode, I sit down with the brilliant Danny Wicks to explore what it really takes to build a coaching business that supports your life rather than consumes it. We talk honestly about corporate pressure, anxiety, burnout, identity shifts, and the courage it takes to move away from chasing money and exits towards building a business and life you actually love. Danny shares his journey from...

In this episode, I explore one of the most powerful truths in coaching. Your biggest life struggle, the thing you thought might break you, can become the greatest gift you ever bring to others. I see this time and time again. Coaches are often drawn to this work because they have overcome something significant. Burnout, redundancy, divorce, injury, menopause, alcohol, anxiety, loss. These moments...

Maybe you’ve wondered if you’re too old to start a new career as a coach. I hear that all the time, and I’m here to tell you it’s simply not true. In fact, coaching is one of the few professions that actually gets better with age. In this episode, I’ll share why your experience, your wisdom, and your story are your greatest assets and how your 40s, 50s, 60s, and beyond might just be the perfect ti...

Episode 5: What Have I Got To Offer As a Coach? I’m Just A Normal Person! Have you ever thought, “What have I got to offer as a coach?” I get it - I’ve been there too. In this episode, I’m sharing why you already have everything you need to become a world-class coach. Forget the myth of the “perfect expert” - clients don’t want flawless; they want real. I’ll explain how your story, your struggles,...