The CO1 Show

Start here → Build your Category of 1: https://categoryof1.co/ Episode 96 | The Biggest Mistake New Entrepreneurs Make Hunter Stutz shares the mindset that's helped him build successful businesses, trust his instincts, and continually take action without waiting for certainty. This conversation explores entrepreneurship, confidence, self-talk, environment, and why growth always starts with ac...

Start here → Build your Category of 1: https://categoryof1.co/ Episode 95 | He Ran 1,000 Miles Around a Track (Here’s Why) Mason Wright went from a 285-pound football player to running 1,000 miles around a track, all while using his platform to support single parents. This conversation explores purpose, resilience, identity, and what happens when your goals become bigger than yourself. 🔗Follow Ma...

Start here → Build your Category of 1: https://categoryof1.co/ Episode 94 | I Failed My Last Race: Coming Back Stronger (Race Announcement) After getting pulled from a race and facing a panic attack, Brock shares what actually happened—and what it taught him about pressure, identity, and growth. This is a raw look at what it means to expand your capacity and face moments where you feel like you’re...

Start here → Build your Category of 1: https://categoryof1.co/ Episode 93 | From Self-Improvement to Self-Healing (What Actually Works) Ben Checketts shares what it really takes to build a meaningful brand and life—from trusting your instincts and embracing steady progress, to redefining balance and learning to become more of who you already are. 🔗Connect with Brock: https://www.instagram.com/bro...

Start here → Build your Category of 1: https://categoryof1.co/ Mitch Matthews shares how self-talk, obsession, and preparation create life-defining moments—and how to rebuild your identity when everything changes. This episode dives into confidence, resilience, and why your “excuse card” might be the very thing holding you back. 🔗Visit Flow Haus: https://www.flowhaus.us/ 🔗Connect with Brock: htt...

Start here → Build your Category of 1: https://categoryof1.co/ If you’re working hard but still feel stuck, this episode explains why. Brock Painter and Blake Erickson break down how bigger goals actually create more clarity, why most entrepreneurs stay trapped in their past results, and how focus—not effort—is what truly scales a business. This is a conversation about eliminating distractions, th...

Brock goes fully unfiltered about his Kodiak 100—why his race ended at mile 30, how fear disguised as “hard work” led to overexertion, and the lesson that “the body expresses what the mind suppresses.” This isn’t about miles; it’s about who you come home as. Raw takeaways on faith vs. fear, training with intention, and turning a DNF into depth.  What's on your mind? Make it our next episode!

Brock and Cam share their wild experience at Jesse Itzler's Runningmanan Festival—1,500 people in a Georgia field for the ultimate blend of party and performance. From getting blood drawn on a Ferris wheel to pickle eating contests, 2,000 sq foot sauna village, and running marathons on uneven grass in 90°F heat, this wasn't your typical race. Plus insights from MTV's Buried Life cre...

Your environment shapes your reality—whether you know it or not. In this episode, we dive into the power of community, exposure, and high-performance circles in unlocking your true potential. Discover how surrounding yourself with the right people accelerates growth, raises standards, and transforms what you thought was possible. What's on your mind? Make it our next episode!

In this episode, we dive into the power of running and endurance sports and how they shape your mindset, health, and relationships. Brock shares his journey, and we discuss why running isn't just about fitness—it's about developing confidence, mental fortitude, and a mindset that translates into all areas of life. We also highlight the incredible transformations we've seen in our Ne...

In today’s episode, we dive into the current “crisis” at Neuro Mastery, not one of struggle, but of rapid growth and the growing pains that come with it. Brock and Cam explore the journey of transforming a coaching program into a full-fledged transformation system. Learn why foundational change from the inside out is essential for long-lasting success and how breaking free from limiting beliefs wi...

In this episode of The Brain Freeze Podcast , Brock shares a major realization about stepping away from the noise of comparison and embracing the concept of being a “Category of One.” Learn how to stop seeking validation from others and instead create a life of uniqueness, peace, and innovation. It's time to stop blending in and start shining in your own lane. 👉 Ready to unlock your own cate...

In this powerful episode, social media mental health advocate Logan Peterson shares his harrowing journey with bipolar disorder—from hallucinations and hospitalization to finding purpose helping others. Logan reveals how his diagnosis nearly destroyed his family, his career, and almost ended his life. Now 70 pounds lighter and training for his first marathon, he's channeling his "superpo...

Join us for an emotional journey as four everyday men tackle their first 100K ultra marathon (64 miles) at the brutal Desert Rats race in Colorado.  Brock shares how his own race day emergency transformed into a powerful lesson on leadership, while the runners discover versions of themselves they never knew existed. With technical terrain, scorching heat, and a 50% DNF rate, this wasn't just...

Join us for an exhilarating conversation with Heber Cannon of Buttery Bros as he shares the incredible journey from CrossFit filmmaker to adventure content creator. Heber reveals how he ran a marathon in Death Valley on the hottest day ever recorded (136°F!), conquered his fear during an Ironman swim, and built a thriving YouTube channel by documenting life's extreme challenges. Discover why...

Born with Crouzon syndrome, a rare condition that affects facial development, Ben Kjär faced a lifetime of surgeries, bullying, and self-doubt. But through the power of mentorship, faith, and an unshakable determination to be his authentic self, Ben transformed his differences into his greatest strengths. From becoming a world champion wrestler to inspiring audiences around the globe, Ben's s...

From losing his dream of becoming a pilot to finding his true calling as a world-class speaker, Clint Pulver's story is one of tragedy, triumph, and the transformative power of mentorship. In this deeply personal episode, Clint shares his journey of overcoming adversity, redefining success, and discovering his purpose to be the best for the world. Discover the three P's of passion, purpo...

Your brain is wired for change—you just need to know how to activate it. In this episode, James Garrett , a neuroscience expert, breaks down the science of neuroplasticity, habit formation, and motivation so you can unlock your full potential. Learn how to override procrastination, build lasting habits, and rewire your mind for success. If you're ready to take control of your mental game, thi...

Fresh off his Ironman triumph, Brock Painter took a leap of faith and signed up for the notorious Hurt 100 with just 2.5 months to train. In this raw and powerful episode, Brock takes us through his journey of facing demons, outrunning doubts, and discovering the power of running his own race. From navigating course challenges to making tough decisions about Kelsie's participation, Brock shar...

This episode is a special one. Brock sits down with his wife, Kelsey Painter , for a raw and powerful conversation about identity, struggle, and growth. Kelsey shares her journey from being a competitive athlete to facing a deep identity crisis—and how she fought through self-doubt, fear, and uncertainty to rebuild herself. If you've ever felt stuck, lost, or unsure of your next step, this ep...

In this episode, we sit down with Doug Cartwright , founder of Alchemy Coaching, to explore how life unfolds through us when we stop holding onto the past and surrender to the present. Doug shares transformative insights on personal growth, overcoming blocks, and how to unlock your true potential. We dive deep into energy, trauma, and the power of letting go to live an aligned life. Ready to embra...

What if tension and hardship were the keys to growth? In this episode, we discuss the profound power of embracing challenges, setting intentional goals, and co-creating a life with God. Learn why "God doesn’t steer parked cars," how to raise your internal thermostat, and why struggle often holds the hidden gifts you’ve been seeking. Don’t miss this inspiring conversation on becoming the...

Are your standards shaping your success or holding you back? In this episode, we explore the four levels of standards—poor, good, excellent, and outstanding—and reveal how they dictate your results in every area of life.  Discover how to elevate your internal thermostat, break free from comparison, and create a unique, irreplaceable impact. Ready to level up? Start now. 👉 Join our free online com...

In this episode, Brock brings on John Madsen: former NFL Tightend and current owner of Suprahuman. John shares his story of never playing a down of high school football to playing for the Oakland Raiders. Step into the arena with us today. What's on your mind? Make it our next episode!

Discover the key to achieving ambitious goals without sacrificing your well-being or the well-being of your family. In this episode, we break down proven strategies to stay on track with life’s biggest goals while maintaining a healthy, balanced life. Learn the science-backed methods that can keep you centered, energized, and focused on what matters most If you're ready to reach new heights w...