YOKE
The Co-Builder Playbook: How to Partner with a Fractional Leader to Build Your Business
Stuck in the "Founder’s Trap"? If you’re the bottleneck in your own business, you don’t need more advice—you need a partner. In the YOKE Co-Builder Playbook, Josh Rogers and Jeff Haanen introduce fractional leadership: high-level C-suite expertise (COO, CFO, CMO) at a fraction of the cost. Learn to identify your inflection points, move past the "Chief Everything Officer" role, and follow a 90-day integration plan to reclaim your time. Stop just managing and start building again. Better to build together. Welcome to YOKE.
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Episodes
Part 7: Summary Checklist for the Owner 02.04.2026 1:09
Episode Summary: Your Action Plan—From Owner-Dependent to Scalable You’ve identified the bottleneck and understood the Co-Builder advantage—now it’s time to move. In the final chapter of the YOKE Playbook, Josh and Jeff strip away the theory and leave you with a high-impact checklist to transform your business. Building a venture that matters is hard, but it doesn't have to be a solo mission....
Part 6: A Time to Build (Months 4-12) 02.04.2026 2:39
The contract is signed and the onboarding is finished—now what? In Part 6 of the YOKE Playbook, Josh and Jeff reveal that scaling isn't a one-time event; it’s a repeatable rhythm. To get the highest ROI from a fractional executive, you need a framework that moves from initial discovery to measurable harvest. Learn the five-stage lifecycle of a successful Co-Builder engagement and how to keep t...
Part 5: The Integration Framework (The First 90 Days) 02.04.2026 10:00
Episode Summary: The First 90 Days—How to Integrate a Co-Builder Hiring a world-class leader is only half the battle; the real ROI is determined by how you onboard them. In Part 5 of the YOKE Playbook, Josh and Jeff reveal the Integration Framework . If you want a Co-Builder to actually "take the shovel," you have to stop being the gatekeeper and start being the context-provider. Learn h...
Part 4: The Hiring Protocol and Process 02.04.2026 5:26
Episode Summary: The Hiring Protocol—Finding Your "Player-Coach" Stop posting to generic job boards and hoping for a miracle. When you're looking for a Co-Builder , you aren't just hiring an employee; you’re recruiting a genuine partner who can own outcomes while you reclaim your vision. In Part 4 of the YOKE Playbook, Josh and Jeff break down the transition from "Chief Ever...
Part 3: Understanding the Co-Builder Advantage 02.04.2026 6:12
What if you could hire a $250,000 or 300,000-a-year COO or CFO for less than half that price? In Part 3 of the YOKE Playbook, Josh and Jeff dive into the Co-Builder Advantage. A Co-Builder isn't just a helper; they are a seasoned, C-suite executive who embeds into your company to solve your biggest headaches. They provide the strategy of an owner with the execution of a partner—all on a fracti...
Part 2: Evaluate the Options for Growth 02.04.2026 7:17
Episode Summary: The 4 Paths to Growth—Which One Do You Need? Before you post that job listing or sign a contract, you need to know what problem you’re actually trying to solve. In Part 2 of the YOKE Playbook, Josh and Jeff break down the four distinct paths business owners take when they hit a wall. Not every "expert" is built the same. Here is how to decide between a traditional hire,...
Part 1: Inflection Points: Knowing When to Hire 02.04.2026 9:39
Episode Summary: The 6 Signs You’ve Hit the Founder’s Ceiling Are you working harder than ever, but the business isn't moving faster? You might be at an inflection point. In this breakdown of Part 1 from the YOKE Playbook, Josh Rogers and Jeff Haanen identify the six specific scenarios where a founder's "grit" is no longer enough. If you feel like the bottleneck in your own visio...
Introduction 02.04.2026 2:38
Stuck in the Scaling Trap? Why You Need a Co-Builder Are you five years into your venture, hitting revenue goals, yet feeling completely overwhelmed? You aren’t alone. Many founders reach a "ceiling" where they become the primary bottleneck in their own business. You have the momentum, but you’ve lost your schedule—and your mind—to the daily grind of operations. In this episode, Josh Rog...
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