The CMS Marketing Podcast

The CMS Marketing Podcast is back! In this episode of The CMS Marketing Podcast , host Amy Sophia kicks off Season 2 with a deep dive into how businesses can grow their TikTok following and build an authentic online presence.  TikTok isn’t just for trends—it’s one of the most powerful platforms for brand visibility and community engagement. Amy shares practical, easy-to-follow strategies for optim...

Amy Sophia explores how branding extends far beyond logos and taglines — it’s the sum of every interaction a customer has with your business, from your website and packaging to social media and customer service. Drawing inspiration from iconic examples like Coca-Cola, the episode emphasises that consistent branding shapes customer perception, builds emotional connections, and strengthens your bott...

In this episode, host Amy Sophia breaks down the modern role of a website in 2025—and why it’s still your most powerful digital asset despite the rise of social platforms. From credibility and control to SEO, lead generation, and your site as the central hub for all content, Amy unpacks exactly how a well-built website can drive business growth. Plus—don’t miss a special “Stop the Press” moment on...

This episode we explore how to make pay-per-click (PPC) advertising work for your business, beyond just generating clicks. You'll learn what PPC really is, when it's the right tool to use, and how to build campaigns that actually drive measurable results. From preparing high-converting landing pages to aligning ads with the buyer journey, the episode dives into smart structuring, bidding...

In this episode of The CMS Marketing Podcast , we dive into why email marketing is far from dead - and why it still outperforms many flashier channels when it comes to ROI, customer engagement, and long-term brand loyalty.  From promotional blasts to automated transactional flows, we explore how modern email marketing has evolved and why it's a must-have in any marketer's toolkit. Plus,...

In this episode, we dive into the world of video marketing - what it is, why it works so well, and how to craft strategies that drive engagement across both social media platforms and search engines. With over 91% of businesses now using video as a marketing tool - a figure that continues to rise - it's clear that more brands are recognising the powerful role video plays in boosting visibilit...

In this episode we explore how to build an integrated marketing plan that delivers a consistent, cohesive brand experience across every customer touchpoint. As today’s audiences interact with brands on multiple platforms - from social media to email to in-store - businesses need more than isolated campaigns. They need a unified strategy that speaks with one voice. We break down the key steps to cr...

In this episode, we take a look at search engine optimisation (SEO), the process of improving your website to increase its visibility for relevant search terms. These are the words and phrases that people enter into a search engine when looking for a product, service, or answer. The better your SEO, the more likely you are to appear near the top of the search engine results page (SERP). Ranking hi...

In this episode, we dive into how AI is transforming the world of digital marketing - from smarter audience targeting and automated writing tools to real-time campaign optimisation and 24/7 support.  But with all this automation, where do humans fit in? We explore why human creativity, strategy, and emotional intelligence are still essential for meaningful brand communication.  Whether you’re alre...

In this episode we break down a question every business has faced at some point—where should you actually show up on social media? It’s one of the most important—and most overwhelming decisions in your marketing strategy. We hope you enjoy this episode, please feel free to share. Blog reference: https://www.chestermarketingsolutions.co.uk/post/how-to-choose-social-media-platforms-for-business CMS...

In this episode we’re diving into one of the most effective—and misunderstood strategies in modern marketing: content marketing. We hope you enjoy this episode, please feel free to share. Blog reference: https://www.chestermarketingsolutions.co.uk/post/what-is-content-marketing-and-why-is-it-so-important Website: https://www.chestermarketingsolutions.co.uk