Norman Guadagno, Jeff Hadfield

The CMO Reset

Business EN ↓ 10 episodes

What happens when a veteran B2B CMO needs to step back and do a reset? What does it mean for modern marketing and how executives manage their careers? Whether you're a CMO or not, you've probably entertained similar challenges. How do you balance your life, your career, and your health? Join Norman and Jeff, along with occasional guests, to find out more.

Author

Norman Guadagno, Jeff Hadfield

Episodes

The CMO Reset: A CMO Transition 15.02.2026 17:19

Norman's story about shifting from full-time CMO to fractional (and much more), and a few lessons learned. Jeff adds his insights (as always). When the landscape changes, how do we change with it ... or should we?

The CMO Reset: Some Qs and As 15.02.2026 23:17

Enjoy our answers to listener questions.

The CMO Reset: Episode 8: Above Average 03.11.2025 26:19

Remember, at least half of us are above average.

The CMO Reset: Episode 7: Readers' Vocabulary 03.11.2025 19:29

Why C-H-A-O-S is significant, a readers' vocabulary, and related.

The CMO Reset: Episode 6: Are we our customers? 03.11.2025 19:15

We discuss - are we our customers? - and more.

The CMO Reset: Episode 5: Blackstar 03.11.2025 16:15

Why can't we produce the best work of our careers ... at every phase of our careers?

The CMO Reset: Episode 4: Bond? 08.09.2025 18:02

What does James Bond have to do with anything?