The CMO Pivot

Too many marketers still think their job is to create campaigns. James Whitemore argues that's outdated. Modern CMOs aren't judged by brand awareness or clever ads. They're judged by revenue, business impact, and proving every marketing dollar actually works. The best marketers don't just tell stories. They build growth engines. AI, marketing leadership, revenue marketing, demand generation, conte...

If marketing is still only being measured on leads, impressions, or brand awareness, the job is being played too small. This conversation gets right to the real issue: owning the full pipeline, building a tighter relationship between marketing and product, and telling stories that still sound like actual people in a market flooded with AI gunk. Cara Christopher makes the case that modern marketing...

The marketing leadership role is currently undergoing a significant shift in identity. It is no longer enough to just manage a brand or buy ads. The job has evolved into a strategic function that connects the dots between product development, sales, and the actual hiring outcome. For a company like Indeed, this means moving beyond the traditional job board model to become a complete hiring marketp...

The CMO role is currently in the middle of a massive identity crisis. It is not just about running ads or managing a brand anymore. It is about being the person who connects the dots between product, sales, and the customer. If you are not in the room where the big decisions happen, you are just executing someone else's plan. In a world where budgets are tighter and the digital landscape changes e...

It’s been a while since we launched a new podcast. Lately, we’ve been wondering about how roles have changed at work, specifically the CMO role. We’re both recovering marketers, and with the network, we tend to talk with a lot of CMOs. So, we do what we do, we create a podcast and chat about how their role has changed and is changing. This trailer is our version of us getting excited about the epi...