The CMO Office Podcast

In this episode of The CMO Office Podcast, I sit down with Mark Khoo, Digital Activation Lead APAC at Versuni , the company behind Philips home appliances across Asia Pacific. Versuni may not be a household name, but the products certainly are. From air fryers and coffee machines to irons, steamers, fans and dehumidifiers, Philips appliances are part of many homes across the region. That gives Mar...

How does a Singapore-born consumer electronics challenger grow profitably in one of the most competitive categories around? In this episode of The CMO Office Podcast , I sit down with Frank Ng, VP Commercial at PRISM+, to find out. PRISM+ has built its growth on a deceptively simple idea: bring better value to customers by cutting out the middlemen, then keep listening closely enough to spot the g...

In this episode of The CMO Office Podcast , I sit down with Jason Huan, Chief Marketing Officer at Endowus, to explore what it really takes to build trust, drive growth, and prove impact in financial services. This is a category where the stakes are high. Decisions carry real financial consequences, and trust is everything. That makes marketing both more powerful and more accountable. Jason brings...

Marketing Mix Modelling is entering a new phase. Built on decades of evidence and rigour, it is now evolving to meet the demands of a more volatile, fast-moving environment. As expectations shift from explanation to action, MMM is becoming a more active part of how organisations plan, adapt and grow. In this episode, Paul Sinkinson, Managing Director Asia & Australia at Analytic Partners, returns...

Welcome to the first award winning edition of The CMO Office! Last night we were proud to take home Silver for Best B2B Content Marketing Strategy for ‘The CMO Office’ at Marketing Interactive’s Content 360 Awards, in no small part thanks to your support so thank you and please keep on subscribing, reading and sharing, Nx🙏 Now, where was I? Oh yes, when I spoke at the Digital Marketing Summit in...

If you spend enough time talking to marketers across Asia, as I do, a pattern emerges. Everyone insists their market is different. And yet, somehow, all of us are wrestling with the same questions about growth, measurement and the role of brand in a region that refuses to sit still. That is exactly why I wanted to bring Rica Facundo , Managing Editor of WARC APAC and co-author of The Pace Principl...

In our first EVER live-recorded episode of The CMO Office Podcast , I sat down with Toby Aldred, Managing Director at Saatchi & Saatchi, to explore one of marketing’s most persistent tensions — the balance between bold creative thinking and the demand for proof . Recorded live on stage at SXSW Sydney, this conversation is a fast-moving, funny, and refreshingly honest take on what happens when crea...

How do you make people fall in love with washing powder? Or convince them that fabric softener is essential in the middle of a pandemic? In this episode of The CMO Office Podcast , I sit down with 2022’s Young Marketing Leader of The Year, Mariel Chavez - Regional Brand Director for AMA Home Care at Procter & Gamble to find out. Mariel is the marketer behind Tide’s “Perfect Clean” repositioning in...

In Episode 5 of The CMO Office podcast, I sit down with Alex De Leon, Group VP of Marketing at PropertyGuru, and Quark Henares, award-winning filmmaker and director of Home Run Singapore , to talk about one of the boldest brand moves we've seen. 🧠 Why it matters: In a region dominated by performance marketing, Alex took the road less travelled — pausing nearly all performance activity and going a...

This month in The CMO Office, we're joined by Jiunn Shih, Global Chief Marketing, Innovation, and Sustainability Officer at Zespri International - one of the most beloved (and surprising) brands in the fruit bowl. Jiunn brings a bold, brand-building vision to one of the world's healthiest commodities. But this episode isn't just about kiwi fruit - it's about how you take any product, even one that...

They say good things comes in threes and it must be true because the third episode of The CMO Office podcast is a ripper (Australian slang for ‘very good indeed’ - Ed)! Debra Soon is the Chief Marketing Officer for Singlife, which launched in 2017 as the first local insurer to be licensed by the Monetary Authority of Singapore since 1970. Eight years later Singlife is one of the top six insurers i...

Is it really time for Episode #2 already? Yup and this time we tidied up the studio and broke out the fancy glassware because we had guests! Anushka Yadav is the Chief Creative Officer of Chocolate Finance , the financial services firm that launched last July with a huge splash and gained 60,000 customers and almost S$1 billion in deposits within its first year. Andy Greenaway is the ad industry l...

For the first episode I'm warming up by grilling my boss, Paul Sinkinson, about his problem with last click attribution and what he would measure instead. I also try to get him to recreate his infamous "inflatable clown" dance from TikTok! Along the way I get Paul to explain: * The impact of creative on your ROI * How brand messaging impacts performance * The shocking truth behind how much influen...

C'mon, it was inevitable we would launch a podcast and here it is, our imaginatively titled 'The CMO Office Podcast'! Good for us, but why would you listen (or watch - it's on YouTube as well!)? Because each month I'm sitting down with a different marketing leader, or leaders, to extract from them the data and expertise that landed them a seat in the C-suite. This isn't just another marketing podc...