The CMO Club

AI is forcing marketing leaders to rethink more than product roadmaps. It's testing how well we understand the people we serve. In this conversation, VSCO CEO Eric Wittman shares why the companies navigating AI best aren't chasing the latest feature—they're staying relentlessly close to their communities and using AI to remove friction without sacrificing trust. From preserving crea...

Most conversations about AI focus on what’s coming next. Jill Hartling focuses on what marketing leaders can do with it today. In this conversation, Breanna Lawlor sits down with Jill Hartling, VP of Marketing Strategy at Merkle, to explore how AI is reshaping the way teams work, make decisions, and capture institutional knowledge. Drawing on a career that spans both IT and marketing strategy, Jil...

Many marketing leaders assume short CMO tenure is a strategy problem. Jay Livingston sees it differently. In this conversation, the former Shake Shack CMO argues that one of the most overlooked drivers of CMO success is alignment with the CEO—not just on business goals, but on how both leaders see the world, evaluate opportunities, and define what great looks like. Jay also shares lessons from ove...

Adrian Rohr has a front-row seat to one of the biggest shifts happening in marketing right now: customers are no longer responding to generic personalization, and brands relying on templated messaging are falling behind fast. As VP of CRM at Fabletics, Adrian is focused on building systems that make every message feel genuinely relevant at scale, while balancing the operational realities, governan...

Marketing teams are under pressure to move faster, test more aggressively, and operationalize AI without overwhelming their teams or customers. But according to Molly Patterson, Senior Director, MarTech, Comms and Operations at Rue Gilt Groupe, speed only matters if your infrastructure can support it. In this conversation, Molly shares how consolidating four platforms into a single modernized MarT...

Marketing leaders are operating in an environment where the pressure never really lets up. They’re expected to drive growth, navigate AI transformation, build brands people trust, and lead teams through uncertainty—all while making decisions without a clear playbook. To kick off The CMO Club Podcast, producer Becca Banyard sits down with host Breanna Lawlor for a candid conversation about what mod...