The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

Sometimes the most Irresistible Messaging - Step 2 of the Client Stampede Formula, has to come about through innovation. In this case it was one company's extreme (and brilliant) innovation that has set their microbrewery apart and created legions of loyal customers. Their Irresistible Messaging was so irresistible that it even went viral globally AND it's helping reduce ocean waste AND...

Ever opened a box from Amazon only to have an offer to a Wine Club fall out? Or a subscription offer to a grocery home delivery service? That's co-marketing at work - where two businesses cooperate to both make money from leveraging one or both of their customer lists. There are 53 different ways you can structure a co-marketing arrangement this podcast will walk you through a few of the most...

This is one of my favorite podcast episodes to date - it's a little longer than usual, but you'll understand very quickly why. This episode tells the story of the Greatest Salesman in the World and breaks down some of his most powerful lessons which you can immediately put to work in your business. You might want to listen to  this episode a few times to let the key learnings really sink...

Copywriting - the power of words to persuade a person to take a course of action, is one heck of a superpower for any business owner to have. Writing a high converting ad is equal parts buyer psychology, creativity, and time-tested, evergreen marketing principles.  If you're new to copywriting, this is a great place to start to grow your understanding of how to craft a powerful ad that conver...

This, perhaps, is one of the most valuable lessons on branding you'll ever discover. In this episode you'll hear the story of a social experiment conducted by one of the world's finest violin players and a subway station.  The results surprised just about everyone, except those  few of us who understand the true power of positioning. Take a listen and uncover one of the biggest (and...

If your sales have been sluggish, you've been missing your revenue targets or you're suffering through a "slow period" - this podcast episode will help you breakthrough. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your...

How do I get more work done in 1 day than most people achieve in 2 weeks?  Here's how GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all...

It's so very easy for us as business owners to assume that we know what our target market wants. Most of us make decisions based on our own preferences - and not their's- for example have you ever said "I don't like this new product" or "I don't like the way that ad sounds. In running a successful business the only opinion that counts is that of our customer... G...

I love digital marketing as much as the next marketing agency, BUT it's a double-edged sword and if you're only using digital marketing to attract new leads you are leaving a LOT of money on the table and I'd wager a bet that you're also wasting a lot of money. Here's why ..  GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a p...

Yesterday I was at a store that had a sign on it that said "All our customers bring happiness - some by coming and others by going."  But the trick is to ensure that the problem ones never make it into your business in the first place.  This is where using Client Stampede marketing comes into play - to attract only the best kinds of prospects and repel the rest. GET  MORE MARKETING &...

There are amazing lessons in marketing all around us. Whenever you see a successful business, no matter what industry - it's extremely worthwhile to dissect what's made them so successful and to see how you can apply similar principles to your own business. If all that sounds like too much work for you, don't worry I've got you covered - my brain is hardwired this way (I starte...

Marketing your business is kind of like an iceberg - no matter what you're doing (the tip), there's always a massive amount that you're not doing (the rest of the 'berg). So how do you know what kinds of marketing you should be doing and what kinds you should be ignoring? Tik Tok anyone? Let me break this down for you .. GET  MORE MARKETING & SALES  TOOLS: Are you intereste...

Feeling frustrated that your marketing isn't working the way you hoped it would? Chances are better than average that you're making one (or maybe all three) of these simple marketing mistakes. The good news is that once you know...it's easy to fix!   GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract mor...

Yes making the leap to starting your own business is hard. But guess what's so much harder? To keep forging ahead long after everyone else has quit.  This episode draws inspiration from the story of Sylvester Stallone - it's the stuff of Hollywood legends, but most importantly it's to show you that your success is right there.  You. Just. Have. To. Keep. Going. GET  MORE MARKETING &...

It's crazy to me how many businesses - large and small just blow through massive amounts of marketing spend because they don't understand this one simple premise - upon which ALL successful marketing is founded. This is pure gold for your business and you'll never think the same way again ... GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author...

What's the biggest thing holding you back in your business? If you feel guilty for having big goals and wanting more, don't! There is no power in playing small.  You wanting "more pie" doesn't mean that there's less "pie" for everyone else - that's a scarcity mentality. By you choosing to be your best, you inspire others and create "more pie"...