The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies

You know how amazing your business is - and you know what you do better than your competitors.  Isn't it frustrating when you see a company thriving that you know isn't half as good as you are? If any of this sounds familiar, this podcast might help  ... GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more...

How do you build an enduring brand that can survive two world wars, the great depression, and today's fickle consumer who may have a gluten aversion and is spoiled for choice? We can all learn a lot from Wheaties, the breakfast of Champions whose branding has morphed as the times have demanded, while always staying true to its roots. GET  MORE MARKETING & SALES  TOOLS: Are you interested...

This strategy worked for the British cycling team, taking them out of obscurity and enabling them to win a gold medal.  And it can work for your business too.   GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as qu...

Remember the guy with green skin and a pudding bowl haircut who was created out of an assortment of odds and ends? Well, that's how many companies choose to market themselves (or allow themselves to be marketed) - nothing works together seamlessly, there's no consistent brand, messaging or look and feel.  Learn why this could be the reason your response rates aren't an awfully lot h...

When I finished recording this episode in the recording studio, my sound engineer said to me "Argh everything you said in this was all about me!"  Actually, this episode is all about you and your pricing. This might be the most valuable episode for you to listen to so far. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to he...

I know it sounds weird ... a moose... that's painted. How can this possibly help you with your marketing? Well, it sure got my attention ... which led to a sale.  Marketing inspiration is everywhere! GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagi...

Other you're composing an email to a VIP or crafting an ad campaign to launch your newest product, your headline is the most powerful piece of advertising real estate there is.  Fortunately there are a few tips and secrets you can use to fast track your results. It's all in today's episode! GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author o...

In any 24 hour period, you're likely being offered at least 2-4 different upsells and you might not even realize it.  Upsells can be a powerful way to add value to your customers and increase the size of their order - or, if not done properly, they can damage your brand and make your customers angry. Do you know the difference between an upsell and a cross-sell? It's all explained for yo...

This episode doesn't have a lot to do with marketing but everything about expanding your mindset about what's possible. It's based on some excellent advice from a military-trained swim coach who told us to watch a certain video ... GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and...

Defining who your ideal buyer is, is part of Step 1 of the Client Stampede Formula and the best place to start if you're looking to attract more clients. However, this is an advanced Client Stampede strategy that is very powerful for those businesses who already have a dominant position in a market and are looking for a bigger competitive edge. GET  MORE MARKETING & SALES  TOOLS: Are you...

This is a good case study on why you need to reposition your business to dominate certain target markets, instead of trying to be all things to all people.  In this episode I discuss how we helped this company achieve that in a fiercely competitive market. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal c...

There are OH SO MANY ways to attract new clients to your business. Let's do a consult on this and clear the fog. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having...

How do you REALLY know when it's time to rebrand your business? How do you know that you aren't just wasting your money to give your company a more modern "makeover?" Listen to this episode and find out why Branding a business is SO much more than a new logo or a website, and why it's one of my most favorite projects to transform any business using. GET  MORE MARKETING &am...

In a world that's plagued by mediocre four and supposedly five-star hotels , the Ritz-Carlton has grown to become one of the world's most iconic and enduring luxury brands.  Their incredibly loyal customer base happily spends $800+ a night to stay at any one of their 108  hotels in 30 countries.  Why?  Because no one takes care of the customer like the Ritz-Carlton does. If you've n...

Being an entrepreneur  - a real entrepreneur that is, is not for everyone.  Yes it sure seems like calling yourself an entrepreneur is the default response given when someone isn't sure what they want to do with their lives, or is between jobs, or who thinks their next song is their ticket to fame and billions.   Being a real entrepreneur is also different from being a business owner. When yo...

There's a reason why the word "free" is a four-letter word - at least in your business.  It's probably the most over-used word ever and, if you don't have the right marketing strategy sitting underneath it, it can cannibalize your sales, damage your brand and ... well, destroy the value of your business.   GET  MORE MARKETING & SALES  TOOLS: Are you interested in becom...

The real estate industry is one of the most antiquated, and for me personally one of the most frustrating industries there is.  Most real estate agents run around grabbing every listing they can, throwing it up for sale, and then .... waiting, waiting, hoping that another agent will come along with a buyer and it will magically sell.   Yes, the residential real estate industry is horrendous, but t...

Whether you're selling software, plastic surgery, consulting services or... luxury hotel accommodation, the principles of successful marketing have not changed for the last 100 years. Yes the way we advertise has changed dramatically (think digital explosion) BUT the triggers that make people buy are the same irrespective of what industry your business is in, or what you are selling.  In othe...

Remember in episode #21 how I talked about Shaquille O'Neal's multi-million dollar mistake in making some BIG assumptions about a target market? Well, this episode expands on this idea further by sharing a real-life example of one of the worst buying experiences I've ever had - simply because the salesperson assumed I wasn't a "real buyer".  Have a listen and make sur...

Have you racked up your fair share of marketing failures? Good.  That means you're testing and innovating and always on the hunt for better response rates. With every campaign that's flopped, there's an incredible learning opportunity, but few businesses pause to take in the lessons and instead just dive headlong into the next, and the next - chasing that elusive marketing silver bu...

Yep Shaq is one of the best basketball players of all time (and one of my favorite Lakers). But he's also an uber-savvy businessman and entrepreneur who has made far more money post his professional career than as an NBA star. However, even the great Shaq doesn't get it right all the time. He made a classic marketing mistake that so, SO many business owners make without realizing it, and...

Is your business relying on offering discounts to get new business? Uh-oh, be very careful - you're on a slippery slope.  There's a reason why the word "sale" is a four-letter word ...!  GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Ima...

We know hiring the right marketing agency can be one of the most important decisions you'll ever make in your business.  Afterall - when it get it right you'll have a strategic partner in your corner to help you grow your business 24/7. But, when you choose the wrong one... well it's not just wasting money and time, but your sanity and peace and mind pays a high price too. Never fea...

Back for an encore (ahem). Discover some of the inside secrets to what really makes people buy - and why soooooooooo many ads miss the mark. Whether your business is huge or fledgling sized, you'll get some good takeawaysfrom this episode that will help you stop wasting money starting now ..!  GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a pow...

Feeling frustrated with your marketing results? Does it sometimes feel like you're throwing your marketing budget down a big black hole and you're not sure why more people aren't buying? This episode will clear the confusion for you once and for all. Breathe, marketing is about to get a whole lot easier. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the publ...