Esther Gretton

The Clear Business Growth Show

Business EN ↓ 69 episodes

Welcome to The Clear Business Growth Show, the podcast for established service providers who want more consistent clients, more consistent income, and a clearer path to business growth. I’m your host, Esther Gretton, business growth mentor, creator of the CLEAR Business Growth Framework, and founder of Get Clear & Grow. For more than 12 years, I’ve been building businesses, teaching business and marketing, and helping service providers attract better-fit clients, improve their marketing and sales, and grow with greater confidence. If you’re great at what you do but feel like your business grow...

Author

Esther Gretton

Category

Business

Podcast website

esthergretton.com

Latest episode

Jun 8, 2026

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Episodes

Ep 19: Humanising Sales Calls in an AI-Driven World 05.01.2025

Are sales calls the part of your business you dread? It's time to change that! In this episode of  The Clear Business Growth Show , we're diving into how to transform discovery calls into meaningful, stress-free conversations that attract your great-fit clients. Learn why human connection matters more than ever in today's tech-driven world and how to create a structured yet authentic call flow tha...

Ep 18: Overcome Marketing Fear: Building Confidence in Your Sales Strategy 30.12.2024

Struggling to market your service-based business without feeling salesy or overwhelmed? In this episode of The Clear Business Growth Show ,I cover a game-changing, simple marketing plan tailored for busy entrepreneurs. Discover the three essential pillars of the customer journey, why discovery calls are a must for higher-ticket offers, and how to align your marketing with your values to attract gr...

Ep 17: Create Marketing That Feels Natural and Attracts the Right Clients. 21.12.2024

Unlock the key to authentic connections with your ideal clients. In this episode, we dive into the transformative power of empathy mapping—a tool used by top brands like Airbnb, Nike, and Lego to understand their customers on a profound level. Learn how to step into your client's shoes, uncover their deepest fears and desires, and craft offers that resonate on a human level. Whether you're tired o...

Ep 16: Why Goal Clarity is Key to Your Business Success in 2025 15.12.2024

Are you ready to make 2025 the year you achieve your business and life goals without burnout? In this episode, we're diving deep into why setting clear, aligned goals is a game-changer for sustainable success. Learn how to define what success looks like for you, balance your goals with your values, and create a plan that prioritises both growth and well-being. Plus, I'll share powerful research-ba...

Ep 15: How to Stop Taking 'Anyone and Everyone' and Start Loving All The Client's You Work With 08.12.2024

Welcome to the latest episode of The Clear Business Growth Show ! This week, we're diving into a topic every service-based business owner needs to master: how to identify and attract your  great fit clients. If you've ever found yourself drained by clients who don't align with your values or vision, or you're ready to say goodbye to the cycle of taking on "any and every client," this episode is fo...

Ep 14: Why Self-Doubt is Normal (and How to Stop It From Holding You Back) 01.12.2024

Self-doubt is a natural part of being human, but as a business owner, it can hold you back from reaching your goals, attracting great-fit clients, and growing with confidence. In this episode of  The Clear Business Growth Show , we're normalising self-doubt, exploring where it comes from, and discussing practical tools to overcome it. I share my personal journey of navigating self-doubt as a busin...

Ep 13: Pricing for Profit: Transform Your Business, Not Just Your Clients 24.11.2024

In this episode, we dive into one of the most important (and often tricky) aspects of running a service-based business: pricing your services confidently. If you've ever felt unsure about how to set your rates, worried about overcharging, or overwhelmed by the fear of underselling yourself, this episode is for you. I share insights from my own journey, practical tips to align your pricing with the...

Ep 12: Ditching Corporate Mindset: The CEO Shifts Every Business Owner Needs 17.11.2024

Welcome to Episode 12! 🎙️ If you're a business owner who's made the leap from the structured world of corporate into the freedom (and challenges!) of entrepreneurship, this episode is for you.  In today's episod, I share key mindset shifts that were essential on my own journey from corporate employee to business owner. You'll hear personal stories, hard-earned insights, and actionable tips on how...

Ep 11: Stop Guessing: Use Metrics to Maximise Your Marketing Impact 10.11.2024

Are you tracking the right metrics in your marketing? Do you know what's working and what's not? In today's episode, we're talking about the importance of reviewing results—why tracking your marketing metrics is essential, what common mistakes to avoid, and how to measure what truly matters to your business success. By the end of this episode, you'll have a clear understanding of which metrics you...

Ep 10: AI & Automation in Action: Streamline Your Marketing and Enhance Client Experience 03.11.2024

Do you ever feel like you're spending too much time on repetitive tasks in your business, leaving little room for the creative and strategic work that really drives growth? What if I told you there's a way to automate those time-consuming tasks so you can focus on what truly matters? In today's episode, we're diving into the world of AI and automation—what it is, why it's a game-changer for effici...

Ep 9: Juggling It All - How to Fit Marketing Execution into Your Busy Schedule 27.10.2024

Do you have a solid marketing plan but find yourself struggling to execute it? Maybe you're excited about the potential, but when it comes to actually putting that plan into action, you feel overwhelmed by the sheer volume of tasks. Or maybe you've started implementing it, but life and business distractions keep getting in the way. If that sounds familiar, today's episode is for you. We're talking...

Ep 8: From Confusion to Consistency: Mastering Key Marketing Messages to Attract Your Ideal Clients 20.10.2024

Do you ever feel like your marketing messages don't quite connect with your ideal clients, or that your business isn't as consistent as you'd like it to be across all your platforms?  Maybe you've tried different approaches but find it hard to get people truly engaged, let alone have a consistent flow of paying clients? If that sounds familiar, today's episode is for you. We're talking about key m...

Ep 7: How To Stand Out in a Saturated Market: Crafting Your Unique Brand Value Proposition 13.10.2024

Do you sometimes feel your business gets lost in a crowded market?  Are you struggling to show potential clients what makes you different?  Today, we're uncovering the secrets to standing out with a Unique Value Statement—what it is, why it's critical in a saturated market, and how to craft one that highlights what makes your business truly unique.  By the end of this episode, you'll understand ho...

Ep 6: Your Story, Your Superpower: Building Trust and Loyalty Through Authentic Storytelling. 06.10.2024

Do you ever feel like your marketing is missing a personal touch?  Could sharing your own story be the key to deeper connections with your clients?  In this episode, we'll dive into the art of storytelling—what makes a great journey story, why it's so powerful in marketing, and how you can craft your stories to connect with and inspire your clients. By the end of today's episode, you'll have a cle...

Ep 5: 86% of Consumers Value Authenticity: Is Your Brand's Tone of Voice Helping or Hurting? 29.09.2024

Do you struggle to sound like yourself when marketing your business?  Do you want your brand to feel more authentic and connected?  Today, we're exploring the power of your Brand Tone of Voice—what it is, why it matters so much in building trust, and how to craft a tone that truly represents you and resonates with your clients.  By the end of this episode, you'll have a clear understanding on what...

Ep 4: Ditch the Funnel! How to Guide Potential Clients Through a Purposeful Client Journey Map Instead 22.09.2024

Do you know how new people find out about you and your services? Have you ever wondered how potential clients move from hearing about you to becoming your next great-fit client? And then on to either a repeat client or a source of glowing referrals? This whole process is sometimes known as the marketing funnel but I actually much prefer to teach and talk about The Client Journey Map. We're diving...

Ep 3: Is Your Offer Missing the Mark? How to Package, Price, and Position for a Big 'Yes' From Your Ideal Client 15.09.2024

Do you have those moments where you wonder if what you're offering potential clients is actually what they want or need?  Does your offer (or offers) fix a specific problem? And do you know what that problem is? It's so easy to look at our offer or offer(s) from our own perspective.  Today, we're diving deep into the topic of offers—how to package, price, and position them so they're a no-brainer...

Ep 2: From Guessing to Knowing: Create Marketing That Resonates with a Client Empathy Map 08.09.2024

Do you really understand what your ideal clients are going through?  Do you know what comes into their mind if they wake up at 3am with a recurring thought?  What if you could step inside their minds and see the world from their perspective?  In today's episode, we're talking about the power of the client empathy map—what it is, why it's a game-changer for your marketing, and how to create one tha...

Ep 1: How to Stay Motivated And On Track In Your Business With A Personal Mission Statement 01.09.2024

You know those days in business that you feel a bit blah? Everything on those days feels hard and slow. Everyone feels them from time to time. Even if they don't say it.  I wonder too, have you ever felt a bit lost in your business? Do you sometimes wonder if you're on the right path?  Today on the podcast, we're diving into a topic that can make all the difference on not only those blah days in b...

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