Esther Gretton
The Clear Business Growth Show
Welcome to The Clear Business Growth Show, the podcast for established service providers who want more consistent clients, more consistent income, and a clearer path to business growth. I’m your host, Esther Gretton, business growth mentor, creator of the CLEAR Business Growth Framework, and founder of Get Clear & Grow. For more than 12 years, I’ve been building businesses, teaching business and marketing, and helping service providers attract better-fit clients, improve their marketing and sales, and grow with greater confidence. If you’re great at what you do but feel like your business grow...
Author
Esther Gretton
Category
Podcast website
Latest episode
Jun 8, 2026
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Episodes
Ep 44: You're Not Bad at Marketing. You're Just Missing This One Thing. 28.06.2025 15:08
If marketing for your service business feels awkward, overwhelming, or just plain gives you the ick, you're not alone. Whether it's showing up on Instagram, sending a sales email, or prepping for a webinar, many brilliant business owners hit a wall when it's time to market themselves. In this episode of The Clear Business Growth Show , I'm unpacking the real reason why marketing can feel so hard (...
Ep 43: Marketing Feeling Awkward? Here's the Mindset Shift You Need. 21.06.2025 11:07
Struggling to show up online confidently? You're not alone. For many service-based business owners, marketing feels awkward, unnatural, or even a bit icky... especially if you care about integrity and real connection. In this episode of The Clear Business Growth Show , I'm sharing a powerful mindset shift that helps you move from overwhelmed and inconsistent to confident and clear in your marketin...
Ep 42: The Myth of 'Good Work Speaks for Itself' (And What to Do Instead). 14.06.2025 8:25
You're great at what you do. Your clients get amazing results. But… marketing? It still feels like a mystery. If you've ever said, "I just don't know how to talk about what I do" or "Marketing feels like shouting into the void," you're not alone, and this episode is for you. We're unpacking one of the biggest myths in service-based business: the idea that good work speaks for itself. It sounds nob...
Ep 41: What to Do When Referrals Slow Down (and You're Craving Consistency). 07.06.2025 9:40
If your business has been growing thanks to word of mouth and referrals, well that's amazing! That's a big win. But what happens when those referrals start to slow down? Or worse, dry up completely? In this episode, we're having a real (and necessary) chat about moving from reactive to proactive in your marketing, so you're not left wondering where your next client is coming from. I'm sharing why...
Ep 40: Why Your Offer Isn't Landing (It's Not the Price). 01.06.2025 14:25
Feeling like your once-successful offer is getting crickets instead of client enquiries? It's not just you, and it's not just your price. In this episode, I'm diving into the clarity gaps that sneak in as we evolve in business and how a subtle shift in your offer or messaging can make all the difference. You'll learn: The real reason your offer might not be converting like it used to The clarity...
Ep 39: The Truth About AI? It Can't Fix Confused Marketing. Here's What to Get Clear On First. 24.05.2025 15:11
Let's talk about something I know many of you have been wondering: how do you use AI in your business without sounding robotic or losing the real you in your marketing? In this episode, I'm diving into how to use AI as a creative tool, not a crutch. I'll share how I personally use it (yep, even for family meal planning with hidden veggies), and how I support my clients to use it inside Get Clear &...
Ep 38: Stuck In A Business Slump? Here's How To Get Out Of It. 17.05.2025 26:15
If you've ever found yourself staring at your laptop, wondering why everything feels so hard, even though you're doing all the things, you're not alone. In this episode, we're talking real talk about business slumps: why they happen, how to recognise the hidden causes (hint: it's not just about strategy), and what to do when the spark feels like it's gone. Whether you're feeling a bit burnt out, o...
Ep 37: Stop Guessing: How To Say What You Do So the Right People Instantly Get It 10.05.2025 15:13
Trying to talk about your business can feel like trying to explain a dream to someone. You know it makes sense in your head… but when you try to say it out loud, it all comes out vague, jumbled, or just… kind of flat. If you've ever thought, "Why is it so hard to explain what I do?" - you're not alone. In this episode, we're talking about why that confusion isn't your fault, what's really missing...
Ep 36: The Hidden Reason Your Next Great-Fit Clients Aren't Investing In Your Services 03.05.2025 5:30
You're showing up, you're putting marketing out there, you're offering your services, but you're still not booking great-fit clients... or as many as you'd like. And if you've ever thought, "Well, what am I missing? Why isn't this working?" then this episode is for you. Most business owners think they need more leads, a bigger audience, or better social media content to book clients. But the truth...
Ep 35: The Confidence Myth: Why Waiting to Feel Ready Is Holding Your Business Back. 26.04.2025 7:19
Welcome to The Clear Business Growth Show, the podcast for service-based business owners ready to escape the overwhelm of juggling client work and marketing. Do you find yourself holding back when it comes to marketing your business? Maybe you know you should be showing up more, but every time you go to post or reach out to someone in your network who might be a great-fit client, you overthink it....
Ep 34: Marketing Feels Messy? This Is the Clarity You've Been Missing. 19.04.2025 12:43
Are you finding it hard to market your services in a way that feels aligned, effective, and energising? In this episode, I share the single most powerful shift that helped me go from juggling all the things to creating real traction in my business: having a clear, structured framework . I break down why defining your own unique method or process can simplify your marketing, attract the right clien...
Ep 33: The Top 3 Struggles Holding Back Service-Based Business Owners (And Why You're Not Alone). 12.04.2025 19:12
Today we're digging into something that a lot of service-based business owners struggle with but don't often talk about. If you've ever felt stuck in a cycle of overwhelm—like you're spinning your wheels despite all the effort you're putting in—you're definitely not alone. Today, I'm breaking down the top three struggles that might be holding you back and, more importantly, why feeling this way do...
Ep 32: Selling Your Offer Isn't About You. Listen To Learn What Really Matters. 05.04.2025 6:56
You know your work is valuable. You know you have the skills. So why is it so hard to confidently sell yourself? If you find yourself overthinking every Instagram post, rewriting your sales page 20 times, or hesitating to pitch your offer, this episode is for you. Overthinking and second-guessing aren't just frustrating, they're costing you clients and income. Today, I'm breaking down why this hap...
Ep 31: Your Clients Don't Want Your Service, They Want The Result. Does Your Offer Make That Value Clear? 29.03.2025 7:13
You're putting yourself out there, you're marketing your services, and you're getting some interest… but something still feels off. Clients aren't saying yes as easily as you'd like, and selling feels harder than it should. If that sounds familiar, your offer might be the problem. If your offer isn't clear, compelling, and positioned correctly, potential clients will hesitate—even if they want wha...
Ep 30: High-Value Clients Think Differently. Here's How to Speak Their Language 22.03.2025 7:41
You're showing up. You're creating content. But somehow, you're still attracting people who hesitate, ask for discounts, or never follow through. So what's going wrong? The truth is, the words you use in your marketing determine who reaches out. If your content isn't bringing in premium clients—clients who are ready to pay—it's time to tweak your messaging. And if this episode is speaking to you,...
Ep 29: Are You Repelling Dream Great-Fit Clients Without Realising It? 15.03.2025 9:27
If you've ever thought, 'Maybe I should lower my prices so more people say yes,' stop right there. You're not too expensive, you just need to start attracting the right clients. The problem isn't your pricing. The problem is that you're marketing to people who don't see the value in what you offer. In today's episode, we're going to talk about how to shift your positioning so you naturally attract...
Ep 28: Why You're Attracting Clients Who Can't Afford You (And How to Fix It) 08.03.2025 8:42
Ever feel like every potential client you attract says, 'I love what you do, but I just can't afford it?' If this keeps happening, the issue isn't just your pricing—it's how you're positioning yourself. In today's episode, I'm breaking down why this happens and how to start attracting clients who actually expect to pay premium rates. And if this episode resonates, I have a free guide to help—The P...
Ep 27: How to Charge More Without Feeling Guilty or Losing Clients 02.03.2025 8:26
Raising your rates should feel exciting, but for so many business owners, it just feels terrifying. What if clients say no? What if you feel greedy? What if raising prices makes you lose business instead of growing it? The truth is, charging more is not just about picking a higher number—it's about knowing how to confidently own your pricing without fear. In today's episode, we're going to break d...
Ep 26: Still Stuck Undercharging? Here's What's Really Holding You Back. 23.02.2025 11:55
Still Stuck Undercharging? Here's What's Really Holding You Back "You're great at what you do. You've been in business for a while. So why are you STILL undercharging? Why does it feel so hard to confidently charge more—without second-guessing yourself?" "Here's the thing… the problem isn't just your pricing. It's deeper than that. And today, I'm going to walk you through the REAL reasons you're s...
Ep 25: Struggling to Market Yourself? This Simple Shift Changes Everything. 15.02.2025 14:22
Welcome to The Clear Business Growth Show! If you've ever felt like your business is blending into the background—struggling to stand out in a crowded market—this episode is for you. Today, we're talking about why your values are your secret weapon in business growth. When you deeply understand and embody your core values, you naturally attract the right clients—those who think, "Wow, she's exactl...
Ep 24: Trapped by Your Own Business? Rethink Your Service Model for More Profit & Less Stress 08.02.2025 11:43
Feeling stuck in a business model that no longer works for you? If your service delivery is eating up all your time, leaving you overwhelmed or burnt out, it's time for a change. In this episode, we're diving into how to redesign your service model so it truly supports your lifestyle—without sacrificing revenue. I'll walk you through scalable service options, real-world examples of business owners...
Ep 23: Turning Browsers into Buyers: The Secrets of a High-Conversion Offer 01.02.2025 16:35
Why do some offers sell effortlessly while others struggle to gain traction? The secret isn't just in what you're selling, it's in how you position, package, and price it. In this episode, we're breaking down the key elements of a high-converting offer so you can attract more of the right clients and turn interest into sales. You'll learn: ✔️ How to position your offer so it feels like a "no-brain...
Ep 22: From Hustling to Thriving: Mindset Shifts for Sustainable Growth In Your Service Business 25.01.2025 20:46
If you've ever felt like you're spinning your wheels, caught in the hustle, or stuck in a cycle of constant busyness with little to show for it—this episode is for you. Today, we're diving into the mindset shifts that can take you from merely hustling to truly thriving. We'll explore the toxic effects of hustle culture, the difference between busy work and impactful work, and practical strategies...
Ep 21: Your Offer 2.0: How to Rebuild It for Better Results (For Both Your Client and Your Bottom Line) 19.01.2025 11:06
Feeling like your current offer isn't hitting the mark? In this episode of The Clear Business Growth Show , we're diving into how to rebuild and refine your services so they deliver better results—for both your clients and your bottom line. Whether you're not reaching your income goals, or your offer feels out of sync with what your clients truly need, this episode is packed with actionable tips...
Ep 20: How to Attract (More) Great-Fit Clients Through Values-Based Marketing 12.01.2025 16:35
Are you living and working in alignment with your values? In this episode of The Clear Business Growth Show , we're diving into how identifying your core values can transform your business and personal life. Discover how to use your values to attract great-fit clients, build a sustainable business, and create more contentment in your daily work. We'll explore actionable exercises to clarify your...
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