The Claw

Whether you're a small business owner or part of a larger creative agency, financial management is crucial to long-term success. Join us on this episode of The Claw Podcast as we dive into the world of Jody Grunden of Summit Virtual CFO Services and explore the important role that Summit plays in ensuring creative agencies manage their finances to ultimately drive success.

"People's potential for suffering is so grand." On Today's episode of The Claw, we welcome Juliana Marulanda, founder and partner for Scaletime. Scaletime is an organization that helps with consulting, training, and facilitating agency owners to scale. Juliana chats about when business owners should consider scaling, how to adequately do so, and how to attract your dream client. Listen in on what...

On today's episode of The Claw, we welcome Dedren Snead of Subsume. Subsume's mission is to empower storytellers with technology to make sure underrepresented voices are heard through technology. Dedren and Eric chat about how marketing benefits from new technology, how he goes about cients that are interested in virtual reality and how marketing and virtual realites similarities and differeces. L...

On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candidate is a great cultural fit. Listen in on what Kyle has to say! On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat a...

On this episode of The Claw we welcome back Cynthia Hayes to chat about internal politics including tips and tricks on how to effectively communicate with your marketing team and teach them that marketing is not a dance, it's a destination. Listen in to see what our "In-House Politician" has to share.

Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this episode of The Claw we welcome back our Social Media Coordinator, Stella Huffman back to chat about social media horror stories that made her cringe.

WOW! Whether is creepy crawlers, terrible typography, or Dr. Jekyll and Mr. Hyde, our Creative Director, Sandra Gurley joins us on The Claw! On this very first time, she spills the tea on some examples of design disasters within the industry. Listen in, on how Sandra explains how the devil lives in the details! #marketing #podcast #design

There's no "I" in team, and team members come and go as a company expands but what type of team members are needed internally and where might a company outsource? In this episode of The Claw we welcome Chris LaFay of Classic City Consulting to talk about teams and what you need to do as a marketing executive to resonate best with your tech clients.

Although it's August, we believe that August is the new New Year. Now is the time to think about your content calendar for next year ahead. In this episode of The Claw, Liger Partners director of content, Jackie Chism shares with us why content planning is imperative to creating strategic content that your audience will actually like.

When most audiences are multicultural today, there's a need for translating your marketing communication into other languages. … and if you want to make sure you don't offend or annoy your audience, Google translate can't help you. In this episode of The Claw, Joe Goldstein, Resource Coordinator at TrueLanguage, shares common mistakes and misconceptions when it comes to translation, why businesses...

Communication is the foundation of all relationships. We're happy to have Liger's managing partner Cynthia Hayes back on The Claw to chat. Listen in on Cynthia's tips on how to communicate in the middle of mergers and acquisitions as well as communicating something new or different from a leadership perspective.

Insurance agencies are in constant competition with each other. Is your insurance agency leveraging its content writing to the best of its ability to stand out? Jackie Chism, director of content at Liger Partners, joins us on The Claw to chat about missed opportunities within insurance content writing.

Why is it important to have social media in today's climate? Today we're welcoming new Liger Brejhe' on The Claw to talk about why refusing to be present on social media can hurt your business.

What two questions do you need to ask in your marketing interviews to find the people who will take your marketing to the next level? Today on The Claw, Eric is joined by Fletcher Wimbush, CEO of the Hire Talent to discuss all things hiring and how marketing impacts your hiring.

LinkedIn is a powerful tool that everyone, especially business leaders, need to be utilizing. But what should you be posting on LinkedIn and what needs to be in your profile? Today on the show Liger's Social Media Manager, Stella Huffman is back to discuss all things LinkedIn!

How do you stay ahead of the digital transformation? How does it affect your company and your company's marketing? And how does Salesforce fit into it all? Today on The Claw, Bryan da Frota, COO of ListEngage, joins Eric to discuss all things digital and how to get the most out of your Salesforce investment.

Hiring for sales within your organization is one of the most difficult and important things leaders have to do. Today on the show Eric is joined by Business Leader, Sales and Leadership Expert, Executive Advisor, Speaker & Strategist, Jane Gentry to discuss building trust in your company's leadership and how to hire and retain top sales talent.

It can be a challenge to keep up with your audience's changing behaviors, but it is certainly not impossible!  Today on the The Claw Eric is joined by Liger's Director of Client Success, Vanessa Martinez to discuss how you can better understand where your target market is and what they need.

Are your sales and marketing teams working together to help you achieve your business goals?  Today on The Claw, Eric sits down with Todd Callen, VP of Sales at Acsellerate Sales Advisors to discuss the functions of each department and how they can compliment each other.

The season of love is upon us, but is your brand sharing the love online? Liger's Social Media Manager and holiday fanatic, Stella Huffman is in the studio with tips for how your brand can engage with customers and receive the love you deserve.

This week on The Claw Podcast, Eric is joined by Jencap's Kathryn Smith. As the Managing Director of Marketing, Kathryn has overseen more than 12 mergers, acquisitions, and rebrands in 2021. After rising to the 4th largest insurance wholesaler in the country in less than 6 years of existence, Jencap is a brand with a story to tell. Listen in as Kathryn discusses what it takes to unify a large grou...

One of the most important aspects of business is understanding who you are trying to reach. When trying to reach your audience, whether through advertising, campaigns, or surveys, it's important to consider their perspectives and experiences. On this week's episode, UX Researcher & Liger, Jojo Bowling is here to discuss what information you may be missing about your customers. From bias to focus g...

Aside from the day to day decisions that come with running a business, business owners must also think about the strategic planning that impacts the long term success of the company. One consideration they often overlook is succession planning. As a CEO, director, or manager, you should be replaceable in your organization. This week on The Claw Podcast Beth Miller of Executive Velocity joins Eric...

The holidays provide so many opportunities for your company to engage with your customers in a unique way. This week on The Claw Podcast, Liger's resident social media expert Stella Huffman is back in the studio to give you your holiday guide to social media so you can make your brand shine this season. Want to know how to finish 2021 strong and create momentum for the new year? Listen to Stella's...

Are you struggling to attract quality talent like many other companies in 2021? It's certainly an employee's market but that doesn't mean you need to get a ping pong table and have beer on tap to attract your desired candidates.  This week the OG of Opportunity Courtney Psinas joins The Claw Podcast to tell you how to actually attract your next new hire.  Listen in for Courtney's tip on what NOT t...