The Claw

In this episode of The Claw, Eric Holtzclaw sits down with Poonam Nath, Executive Leader of Product Operations at Fiserv, to explore how product operations drive customer success, accelerate revenue, and reduce friction in a complex fintech landscape. Poonam shares her journey from finance to product strategy, explains the importance of cross-functional collaboration, and unpacks why bundled prici...

Eric Holtzclaw talks with Karen Chalmers, VP of Marketing & Partnerships at interVal, about the surprising truth behind small business valuation, the $84 trillion wealth transfer, and how interVal is helping advisors and business owners take control of their futures. Learn how AI and storytelling intersect in the financial space—and why you need to know what your business is really worth. To conne...

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, sits down with Paul Clark—angel investor and co-founder of VentureSouth. Together, they explore how VentureSouth makes startup investing accessible for newcomers and seasoned investors alike, with a special focus on high-growth companies in the Southeastern U.S. Paul shares his journey from medieval history scholar to inv...

In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven integration, and how to shift the conversation from tools to transformation. Aby also shares how Spark Novus is empowering CMOs and marketi...

In this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy can transform sales and marketing alignment. They discuss common tech gaps, the ROI of follow-up automation, and why most companies are leaving money on the table. Jason shares his journey from graphic designer to CRM expert, offers actionable insights for com...

In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every channel, team, and piece of content. In this episode, you'll hear about: - The power of defining brand voice and audience before content ever gets created - Why brand guidelines often f...

In this episode of The Claw, Eric Holtzclaw sits down with Dr. Julian Reed—professor at Furman University and founder of ActivEd—to explore how movement is transforming learning. Julian shares the science behind kinesthetic education, the challenges of scaling an edtech startup, and how Active Ed is helping students nationwide learn through motion. From classroom innovation to state-level contract...

What really motivates people to take action? Whether it's improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work? In this episode of The Claw, Eric Holtzclaw sits down with Don Doster, CEO of Go Pivot, to explore the science behind behavior change, employee engagement, and corporate w...

In this episode of The Claw, Eric Holtzclaw is joined by Luis Scott, the founder of  Eight Figure Firm Consulting . Luis shares his fascinating journey from being a lawyer to creating a consultancy that helps law firms scale to eight-figure revenues. Luis and Eric dive into the complexities of marketing within the legal field, navigating ethical rules that vary by state, and pushing the boundaries...

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering insights into how SMB helps brands achieve revenue goals through digital media strategies. They discuss the challenges of entrepreneurship, evolving client needs, and the importance of flexib...

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by  Greg Brooks , CMO and Partner at  SearchTides . Together, they dive into the fast-paced world of marketing, where it's never a "set it and forget it" game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challeng...

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes  Jon MacDonald , CEO and founder of  The Good . Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today's optimized e-commerce environments...

In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of  TenTen Group , to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pillars to consider when rebranding a company. He a...

In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of  Soulsight , a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the e...

In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of  Ignite Selling , to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive revenue growth. Steve shares actionable insights...

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of  Petchenik Media Group . Together, they dive into the world of media consulting, covering everything from earned media and PR to crisis communications and media training. Whether it's dealing with viral social media posts or internal company issues making headlines, this episod...

In this episode, Eric sits down with  John Miller , founder of  Scribewise  and author of " Playing It Safe Sucks: A Manifesto for Courageous Marketing ." John shares his journey from PR to founding a content marketing agency, discusses the evolving landscape of content marketing in the age of AI, and emphasizes the importance of courageous marketing strategies for building brand awareness and tru...

 In this episode of The Claw, Eric delves into brand strategy with  Kate DiLeo , founder of  The Brand Trifecta . Kate shares her journey from pursuing a PhD in linguistic anthropology to becoming a successful brand architect. She discusses her innovative Brand Trifecta methodology, focusing on authentic messaging that drives customer conversion. Join Eric and Kate as they explore the synergy betw...

In this episode of The Claw, Eric is joined by  Max Traylor  of  MaxTraylor.com . Max delves into his journey from running a traditional marketing agency to becoming a consultant's consultant. Max shares insights on productizing consulting services, emphasizing the importance of focusing on high-ticket, low-volume engagements before scaling to broader models like group workshops or courses. He als...

In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest  Anita Toth , also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting relationships. Anita emphasizes that customer relat...

In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews  Adam Rubenstein , co-founder and CEO of  Traq.ai . The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insights into sales conversations, enabling sales le...

In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co. , shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to leveraging LinkedIn for B2B success, crafting st...

In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to product marketing, he emphasizes the value of dir...

In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventures, she delves into her role in shaping the narra...

Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through transitional phases, underscoring the importance of gro...