The Classy Career Girl Podcast

Why isn't anyone buying your offer? It might not be your pricing. It might not be your experience. It might not even be your offer. More often than not, it's your messaging. In Day 10 of Summer Business School, Anna Runyan shares The Irresistible Offer Formula, a simple framework for creating offers that are clear, compelling, and easy for people to say "yes" to. Because people don't buy coaching....

What if the biggest reason people aren't buying your offer... is because they don't actually understand what you're selling? In Day 9 of Summer Business School, you'll learn one of the most important lessons in building a profitable business: people don't buy coaching—they buy transformation. If you've ever struggled to explain what you do, attract the right clients, or confidently package your ex...

Are you spending months building a course, website, or digital product without making any money? You're not alone—but there's a faster way. In Day 8 of Summer Business School , we're kicking off Week Two by focusing on the first of the Three Magic Income Streams™: Quick Cash. If I were starting my business from scratch today, I wouldn't begin with passive income. I'd begin by helping real people s...

Your first paying client probably isn't going to come from Instagram. Or your website. Or your logo. It's going to come from a conversation. In Day 7 of Summer Business School , you'll learn why so many entrepreneurs wait far too long to start selling—and the simple action plan that helps you land your very first paying client without a big audience. Instead of chasing more followers, you'll disco...

How much should you charge for your first offer? It's one of the biggest questions every entrepreneur asks—and one of the biggest reasons so many people stay stuck. In Day 6 of Summer Business School , you'll learn why pricing has very little to do with hours worked and everything to do with the transformation you help create. If you've ever worried about charging too much, underpriced yourself, o...

Have you ever spent weeks—or even months—creating an offer, course, or business idea, only to launch it and hear… crickets? In Day 5 of Summer Business School , we're talking about one of the most important skills every entrepreneur needs: validation. Before you build the website, record the course, or create the perfect offer, you need to know one thing... Will people actually buy it? In today's...

Have you ever thought... "I'm not qualified enough." "I need another certification." "Who am I to teach this?" If so, you're not alone. One of the biggest myths in entrepreneurship is that you need more credentials before you can start a business. The truth? Your greatest business asset isn't another certification—it's your experience. In Day 4 of Summer Business School , you'll discover how to tu...

🎙️ Podcast Description What should you actually sell? It's one of the biggest questions I hear from aspiring entrepreneurs. Maybe you're thinking... Should I coach? Create a course? Start a membership? Sell digital products? With so many options, it's easy to get stuck before you ever get started. In Day 3 of Summer Business School , we're answering one of the most important questions you'll ask a...

Everyone online seems to be telling you to create a course, launch a membership, or build passive income. But what if that's actually the wrong place to start? In Day 2 of Summer Business School, we're answering one of the most important questions every entrepreneur faces: Which income stream should you build first? After spending weeks creating a course that nobody bought, I learned a lesson that...

Welcome to Day 1 of Summer Business School! 🎉 If your business feels like you're constantly starting over every month, this episode is for you. Many entrepreneurs build a business around one client, one offer, one launch, or one paycheck—and wonder why their income never feels stable. In this first lesson of our 31-day Summer Business School series , you'll discover why relying on one income stre...

Welcome to Summer Business School! 🎉 For the next 31 days, we're building your business together—one simple step at a time. Whether you're starting from scratch or ready to grow your existing business, this free podcast series will help you build three income streams that work together to create more stability, freedom, and impact. Here's what you'll build throughout Summer Business School: ✅ A...

What if you didn't have to quit your job to start building the life you really want? In this episode, I'm joined by Jennifer Pestikas, executive leadership coach, author, speaker, and founder of Brave Women at Work. Jennifer has spent more than 25 years leading in corporate America while also building her own business, raising two daughters, writing books, and growing a platform that helps women a...

Feel like your life is too unpredictable to stay consistent with your business goals? In this episode of The Classy Career Girl Podcast, Anna Runyan shares the simple weekly planning system she uses as a working mom, homeschool mom, business owner, and woman who absolutely does NOT have endless time. Because honestly? Most moms are not bad at planning. Life just doesn't follow the plan. In this ep...

Does selling your offer make you cringe? In this episode of The Classy Career Girl Podcast, Anna Runyan shares how she overcame her fear of sales, made her very first sale, and learned how to sell in a way that feels natural, relational, and pressure-free. Because honestly? So many women have something valuable to offer… but freeze the second it's time to talk about money, invite someone into thei...

What if the fastest way to grow your audience wasn't posting more content—but getting someone else to talk about you? In this episode, I'm sitting down with PR expert Lexie Smith to talk about one of the most overlooked visibility strategies for entrepreneurs: public relations. If you're tired of feeling invisible online, wondering how people land podcast interviews, media features, and speaking o...

Feel like you don't have enough time to market your business? In this episode of The Classy Career Girl Podcast, Anna Runyan shares the simple 30-minute marketing plan she would use if she were starting from scratch today as a busy mom. Because honestly? Most moms don't have a marketing problem. They have a time and simplicity problem. In this episode, Anna breaks down: Her simple 15-minute conver...

Many women start businesses because they want more freedom, flexibility, and purpose—but when it comes to sales, they often feel stuck. In this episode of The Classy Career Girl Podcast, Anna Runyan sits down with business and sales coach Tracy Beavers to discuss how women can confidently attract clients and grow their businesses without feeling pushy, uncomfortable, or inauthentic. Tracy shares h...

Have you ever quietly thought to yourself: "This life doesn't fit me anymore…"? In this episode of The Classy Career Girl Podcast, Anna Runyan shares the 5 biggest signs it may be time to create work that better fits motherhood, family, and the season of life you're in now. After years of pushing through burnout, emotional exhaustion, and trying to make corporate life fit motherhood, Anna realized...

🎙️ She quit her six-figure corporate job with just $500 and no safety net. No investors. No perfect plan. No "I've got it all figured out" story. Just a mom trying to build a business without losing the life she wanted to protect in the first place. In this honest conversation, Liz Mbwambo shares the reality behind entrepreneurship, motherhood, leadership, flexibility, and building a real company...

What if the problem isn't your discipline… but the rhythm of your life? In this episode of The Classy Career Girl Podcast, Anna Runyan shares the deeply personal shift that changed how she viewed success, motherhood, work, and burnout. After years of chasing achievement and pushing through exhaustion, Anna realized she didn't want to choose between career success and being present at home. She wan...

What happens when motherhood completely changes the direction of your life? In this episode, Anna sits down with productivity coach and entrepreneur Trisney Wiedemann to talk about the massive identity shifts that can happen during motherhood — and how to rebuild your routines, goals, and career around the life you actually want. Trisney shares her journey through marriage, moving across the count...

If you've been craving a slower, more meaningful way to work and live, this episode is for you. Feeling burned out from corporate life… but unsure how to actually make a change? In this personal episode, Anna shares the moment she realized she couldn't keep living under constant stress and pressure — and the slow, intentional steps she took to start rebuilding her life differently. You'll learn: H...

🎙️ Rebuilding Differently Motherhood, Platform Growth & Building Meaningful Work Around Real Life There are seasons where life takes center stage… and seasons where we slowly begin rebuilding again. In this episode, Anna shares why she is intentionally focusing on platform growth and visibility again after stepping back during a full season of motherhood, homeschooling, family life, and real life...

Welcome to a brand new season of The Classy Career Girl Podcast. This season is all about motherhood, meaningful work, flexibility, and helping women build income around real life." In this episode, I'm sharing how motherhood completely changed the way I approach business, productivity, success, and building meaningful work around real life. Everything shifted the day I became a mom. I stopped cha...

I've been in this game since 2011. I've seen the trends come and go, from the early days of blogging to the rise of TikTok. And for a long time, I fell into the same trap many of you are in right now: I thought more posts = more progress. I was working through naps, obsessing over my business on weekends, and trying to be everywhere at once. But my client list wasn't moving. The truth? It wasn't m...