LEXGRO

The Circle of Trust

Business EN ↓ 49 episodes

The Circle of Trust is a safe and objective space where law firm owners and personnel uncover marketing insights to scale their practices. Whether you’re a solo practitioner or part of a multi-partner law firm, our episodes are packed with actionable advice to grow your firm, boost revenue, and achieve your goals.

Author

LEXGRO

Category

Business

Podcast website

lexgro.com

Latest episode

Jul 10, 2026

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Episodes

Personal Injury Marketing That Wins - Part 1 10.07.2026

Episode 49 In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews his longtime friend Clarke Speaks, a personal injury and workers’ compensation lawyer serving North and South Carolina with offices in Wilmington and Charlotte. Clarke describes how, before working with Keith in 2021, his firm had a strong client-centered foundation...

Inside a New PI Law Firm 26.06.2026

Episode 48 Mike Streich joins Keith Dyer on the Circle of Trust Podcast to discuss his transition from defense attorney to plaintiff's lawyer, launching a new personal injury law firm, building referral relationships, competing in one of the country's toughest legal markets, and navigating the future of private equity in personal injury law. From startup challenges to branding, LinkedIn ma...

Personal Injury Growth Through Authentic Branding 19.06.2026

Episode 47 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Salt Lake City personal injury attorney Kurt London about his path into law and how he’s grown his multi-state practice. Kurt shares that his father is a judge and explains why he chose personal injury, including a motorcycle accident where he trusted an insurance a...

Personal Injury, Purpose, and Impact Litigation 12.06.2026

Episode 46 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Oakland-based attorney Arthur Bryant about his path into public interest law and his 35-year tenure building Public Justice (formerly Trial Lawyers for Public Justice). He explains how he grew Public Justice from two people into a national organization with 43 staff,...

Personal Injury Growth Through Relationships 06.06.2026

Episode 45 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New Mexico personal injury attorney Damon Hudson, who practices statewide from Santa Fe and frequently works in Albuquerque. Damon shares how he “stumbled” into plaintiff work after disliking defense firms and the billable-hour model, and how representing injured peo...

PI Trial Animation and Case Visualization 29.05.2026

Episode 44 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with David Yarr, founder and forensic animator at Top View Animation, about how forensic animations help personal injury and defense lawyers communicate accident and negligence events to juries and in mediations. David explains that his reconstructions are built from exp...

Engineering a Modern Injury Law Firm 22.05.2026

Episode 43 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Louisiana injury and accident lawyer Loyd Bourgeois about his path from civil and environmental engineering to law, including early environmental work and post–Hurricane Katrina litigation. Lloyd explains how helping his cousin with brain cancer fight an insurance co...

Scaling PI Firms with Smarter Lead Gen 18.05.2026

Episode 42 In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Anthony Bux of Sanguine Strategic Advisors about lead generation and scalable growth for law firms. Anthony shares his 20-year journey in legal marketing, including helping build an early legal lead generation agency, later operating a national consumer law firm buy...

Balancing a Law Career and Parenthood 08.05.2026

Episode 41 In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Matthew Korn, an employment class action litigator at Fisher Phillips in Columbia, South Carolina. Matt shares his path from a small-town upbringing near Rochester, New York, to Providence College, law school at GW and Georgetown, and early litigation experience at t...

Marketing Savvy for Patent Law Excellence 01.05.2026

Episode 40 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Dan Thompson, a patent and trademark attorney in Akron, Ohio, about his path from chemistry to patent law and the benefits of studying and living in different parts of the U.S. Dan explains how his firm, Emerson, Thomson Bennett, grew initially through a strong rain...

The Power of Client Referrals 24.04.2026

Episode 39 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New York personal injury and employment discrimination attorney Mark Shirian about building his firm since launching it on August 17, 2016, with $15,000 and zero clients. Mark explains how early encouragement led him into personal injury, while an initial sexual hara...

Driving Success Through Conflict Resolution 17.04.2026

Episode 38 In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Los Angeles-based mediator Bryant Galindo, founder of Collabs HQ. Bryant shares how early exposure to mediations while working as a paralegal led him to pursue negotiation and conflict resolution training at Columbia and become a pro bono mediator with the EEOC, eve...

Effective Case Management and Client Relations 11.04.2026

Episode 37 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Jaron Luttich of Element Standard about his company’s software, Control It, which aims to make the civil litigation process completely transparent for internal case teams and external clients. Jaron shares his path from practicing litigation after graduating law scho...

Building a Successful Immigration Law Practice 04.04.2026

Episode 36 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Philadelphia immigration lawyer John Vandenberg about his background, his path to Villanova Law School, and why he chose immigration law. John shares how frequent childhood moves and later work with an immigration attorney helped him connect with clients and love the...

Innovations in Personal Injury Law Practice 27.03.2026

Episode 35 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Scott Hendler, a Texas personal injury and wrongful death attorney who traces his commitment to fighting powerful institutions to his mother’s influence during the civil rights era. Scott shares his path from the Northeast to Texas, including leaving big law to join...

Navigating Law and Business Challenges 20.03.2026

Episode 34 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Rashida Sims, founder of Belle Legal, a virtual firm based in DC serving bankruptcy clients in DC and Maryland and handling veterans' disability appeals nationwide. Rashida shares her non-traditional path from mental health counseling and child protective servi...

YouTube Strategies for Personal Injury Attorneys 14.03.2026

Episode 33 In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews attorney Jeff Hampton about using YouTube to grow a law firm. Jeff shares his background from prosecutor to criminal defense and personal injury work, and explains how starting search-based YouTube videos during the 2020 pandemic expanded into a channel with about 5...

Advanced Legal Marketing for Law Firms 07.03.2026

Episode 32 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Jason Cullen, a Massachusetts estate planning and probate attorney who has been a firefighter for over 20 years and became a licensed attorney at 42, opening his own practice immediately. Jason explains how his grandfather’s late-life career change inspired him, wh...

Mastering Legal Marketing Techniques 27.02.2026

Episode 31 In this episode of the Circle of Trust Podcast hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Paul Yokabitus of Cary Estate Planning, an estate planning firm with multiple Triangle-area offices and plans to expand across North Carolina. Paul shares his path from law school and a general practice start to choosing estate planning because it fits his educator...

Building a Successful Law Firm Brand 20.02.2026

Episode 30 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Brian Branch, a plaintiff-side personal injury attorney based in Albuquerque, New Mexico. Branch practices primarily personal injury, wrongful death, and insurance bad faith, with a smaller portion of his work involving oil and gas royalty cases. He describes comin...

Embracing AI in Legal Marketing 13.02.2026

Episode 29 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Matthew Bourhis, a relatively recent law school graduate and founder of two law firms: Bourhis Law Group and Golden Gate Legal. Matthew discusses his personal motivation behind becoming a lawyer, heavily influenced by both of his parents, who were attorneys, and pa...

Legal Marketing: Balancing Tradition and Innovation 06.02.2026

Episode 28 In this episode of the Circle of Trust Podcast hosted by law firm CMO Keith Dyer, guest Paul Kinne, a partner at Gingras, Thomsen & Wachs Law Firm in Madison, Wisconsin, discusses the intricacies of growing a law firm. They cover an array of topics, including the firm's practice areas, which focus on personal injury and civil rights cases, and the challenges of marketing and cas...

Revolutionizing Law Firm Financial Strategies 30.01.2026

Episode 27 In this episode of the Circle of Trust Podcast, Keith Dyer, CMO of LEXGRO, interviews Dr. Howie Golden, the owner of Capital Financing based in Atlanta, Georgia. Howie shares his intriguing journey from being a chiropractor to becoming a financier, helping personal injury law firms finance their cases. He discusses the financial challenges faced by contingency law firms, such as cash fl...

Crafting Content for Legal Visibility 23.01.2026

Episode 26 In this episode of the Circle of Trust Podcast, hosted by Keith Dyer and sponsored by LEXGRO, Keith interviews David Arato, the owner of Lexicon Legal Content. David shares his journey from a music major and aspiring professional cellist to a law school graduate and successful content creator for law firms. He explains the services Lexicon Legal Content provides, focusing on compliant,...

Marketing Mastery for Law Firm Growth 16.01.2026

Episode 25 In this episode of The Circle of Trust Podcast, host Keith Dyer interviews Dallin Groneman, a solo estate planning attorney based in Syracuse, Utah. Dallin shares his journey from working as a prosecutor in Salt Lake County to starting his own estate planning firm in February 2025. He discusses his initial challenges, his experience with probate during personal family events, and the st...

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