The Church Marketing Minute

On this episode we're talking about how to build a digital content strategy for your church. [Click here for the show notes.](https://www.darrelgirardier.com/building-a-digital-content-strategy) Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We're now on iTunes! [Click here](https://itunes.apple.com/us/podcast/the-ask-darrel-podcas...

On this episode we're talking about Facebook's new emojis and what they mean for you and your church! Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We're now on iTunes! [Click here](https://itunes.apple.com/us/podcast/the-ask-darrel-podcast/id980727799?mt=2) to subscribe.

On this episode I walk you through where I get inspiration for my daily work in design, video and copywriting. Resources Mentioned: Design: [Dribbble](https://www.dribbble.com/) [Behance](https://www.behance.net) [For Print Only](http://www.underconsideration.com/fpo/) [Brand New](http://www.underconsideration.com/brandnew/) [Art of the Menu](http://www.underconsideration.com/artofthemenu/) [Typek...

On this episode I walk you through how to handle multiple Instagram accounts and how to automate your workflow so that you don't have to duplicate work. Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We're now on iTunes! [Click here](https://itunes.apple.com/us/podcast/the-ask-darrel-podcast/id980727799?mt=2) to subscribe.

On this episode we talk about the process of branding a ministry. I'll walk you through the key questions you need ask and why branding is more than just a logo. Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We're now on iTunes! [Click here](https://itunes.apple.com/us/podcast/the-ask-darrel-podcast/id980727799?mt=2) to subscribe.

On this episode I get a little bit philosophical about the future of social media the church. What is the future online campuses? How can we prepare for the future? We cover this and more on episode #44. Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We're now on iTunes! [Click here](https://itunes.apple.com/us/podcast/the-ask-darr...

Previously, I [did an episode on my thoughts on Hootsuite vs Buffer.](http://darrelgirardier.com/episode-9-hootesuite-vs-buffer-which-one-should-you-use/). Today, I've been asked about my thoughts between Hootsuite and Sprout Social. Both tools are great, however I think one of them is better geared towards churches. Check out the episode to find which one. Join The Church Communications Facebook...

Previously, I d[id an episode on my thoughts on Snapchat](http://darrelgirardier.com/episode-22-should-my-church-use-snapchat/). At first, I was not impressed. However, after spending more time with Snapchat, I'm starting to see the value for churches. While, I still don't think Snapchat is for everyone, I do think it's worth a look. Join The Church Communications Facebook Group! [Click here](http...

Today on the podcast, I'm going to walk you how to create a communications workflow for your church. This is a two part process that can help reduce stress and clarify expectations. Also it is great way to determine where your team is spending their time. Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We're now on iTunes! [Click he...

Today on the podcast, we're going to talk what it takes to stay productive while running social media. It's easy to get overwhelmed with social media especially if you have other responsibilities in your job description. However, there are some things you can do be productive and still run social media at the same time. Join The Church Communications Facebook Group! [Click here](https://www.facebo...

Today on the podcast, we're dealing with failure. Yes, there are moments when things don't go right, plans don't work out and everything doesn't go your way. Those moments can be tough and can wear you down if you don't have the right mindset. So let's talk about how you can overcome failure and recover from mistakes. Join The Church Communications Facebook Group! [Click here](https://www.facebook...

What tools do you need to succeed at social media on daily basis? Today, on the podcast we talk about the five tools I use on a daily basis to get things done on social media. Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We're now on iTunes! [Click here](https://itunes.apple.com/us/podcast/the-ask-darrel-podcast/id980727799?mt=2)...

Setting up a church website can be a daunting task. There are a lot of options out there and if you don't have the technical chops you can easily get lost. Today on the podcast, we're going to talk about some of the different options you have to host your church website. We'll cover the pros and cons of each, plus I'll give you my recommendation for a host that is COMPLETELY FREE! Join The Church...

Should your church pay for advertising? Well, I think it depends on your goals and how well you can measure success. That's why I like Facebook Ads. It's easy to define your goals (Facebook's process helps you determine that) and you can also measure success. Today on the podcast, we're going to talk about the types of Facebook Ads you can run and how to get the most out of them. I also share a li...

Getting your social media accounts hacked can be a nightmare. However, there are few things you can do to prevent getting hacked. Today, we talk about how to protect yourself and what to do when you've been hacked. Join The Church Communications Facebook Group! [Click here](https://www.facebook.com/groups/churchcomm/) to join. We're now on iTunes! [Click here](https://itunes.apple.com/us/podcast/t...

Saying "no" is not easy, but it's necessary in order to survive when you running communications for your church. If you don't say no, you end up committing to too many messages and you can flood your congregation with too much information. Today we're going to walk through how to avoid this. We're going to learn about tactics and strategies that will help alleviate the pain of saying the word "no"...

Okay, so I know email is not the latest craze. However, email is an extremely effective tool for communicating to your congregation. If you can create the right strategy, an email campaign can be more effective than a social media campaign.. One of the things I like about the the email is the fact that with the right tools, I can see who opened the email and acted on the call to action. For me, th...

Christmas is on the way! So it's time we sat down and talked about how to make your social media the best it can be during the Christmas season. I believe Christmas presents a unique opportunity on social media. Not only is it a season that revolves around the birth of our Savior, it also gives us the opportunity to show a different side of the church. One that is fun and goofy. If you're struggli...

Today's topic is something that I had to address recently with my church: _How do you choose a testing service for your church? Why would you need to use one?_ Texting. It's not exactly as exciting as Snapchat or Periscope, but it's an extremely effective tool for reaching your congregation. You don't have to deal with Facebook news feeds or email filters. Instead, you can reach your congregation...

Today's question comes from listener Tom Lelyo: _Given instagram's new image formats, what are the best practices?_ Horizontal images! It's funny how something so simple can cause an uproar. However, I'm glad that we now have a few more options for video and images on Instagram. In this episode, I'll walk you through what the best practices are for Instagram images and videos. We'll also talk abou...

If you're running social media or communications for your church, it's easy get caught up in emails, notifications, and the constant stream of social media updates. However for a lot of us, we never take the time to slow down and ask the hard question about whether or not we need to take a step back from all of this. Today on [Ask Darrel](http://darrelgirardier.com/askdarrel/), we're going to dive...

Today's question is something that a number of us deal with: _How do you run social media for your church when it’s not your full-time job?_ Majority of us who run social media for our church are either volunteers or it's just one of the many responsibilities that we oversee. You might be the student or children's minister,or a volunteer who just happens to understand how to use Instagram. Either...

Today's question comes from listener Carrie Evans: _You mentioned in a post about social media that you have monthly content meetings. What does a typical meeting look like?_ Meetings. I can't stand them but they're necessary because you can't do everything on Slack. So in order to keep our web content and social media on point, we have a monthly content meeting. In this episode, I'll walk you thr...

Today's question is one of the top three questions I get when I'm coaching a church or a pastor starting out on social media: _Should I Follow everyone back on social media?_ For some people, this is a hot topic. There are people who are adamant that you should follow everyone back. Then there are some who are much more cautious in term of they're following. In this episode, I'll share my thoughts...

Today's question comes from Josh Pidgley: _Should I ever delete peoples comments/posts on our pages?_ Today, we’re going to talk about how to build an online community. Why? Well, if you can build an online community then you can reap some pretty awesome benefits. One of which is a community that helps self-police negative comments on Facebook, Twitter and Instagram. In this episode, I’ll walk you...