The Christian Business Advantage

In this episode, we kick off our July series, Email Marketing that Ministers and Converts. Alyssa shares how to consistently connect with your email list in a way that builds trust, encourages your audience, and reflects your faith — without feeling pushy or salesy. You’ll learn: Why nurturing your list matters How to reframe email as ministry The difference between nurturing emails and launch ema...

This is a rerun of Episode 183: The Concept of The 12 Week Year.  We are doing a book club in my Christian Business Advantage Facebook group and thought this episode would be appropriate for this 5th Monday of the month. Today, we're diving into one of my favorite productivity tools, "The 12 Week Year" by Brian P. Moran—a book that has revolutionized how we set and achieve goals in...

In this final episode of the Mid-Year Momentum series, host Alyssa Avant helps you shift from reflection to action as you step into the second half of 2025. You’ll learn how to set Spirit-led goals, why planning is about faithful stewardship (not hustle), and how to build in margin, rest, and spiritual grounding as you move forward. Alyssa also shares her personal goal-setting process using the 12...

In this episode of the Christian Business Advantage podcast, host Alyssa Avant continues the Mid-Year Momentum series with an encouraging message for anyone feeling drained or discouraged in their business. If you’ve been running on empty, this one’s for you. Alyssa shares personal stories, biblical wisdom, and practical steps to help you overcome burnout, reconnect with your calling, and reignite...

Welcome back to the Christian Business Advantage podcast! I’m your host, Alyssa Avant, and in today’s episode, we’re continuing our June series, Mid-Year Momentum , with a powerful message on realignment —what to do when your business feels off-track. If you’ve been feeling distracted, discouraged, or disconnected from your original purpose, this episode is for you. We’ll walk through the signs th...

Welcome to a brand-new episode of the Christian Business Advantage podcast! I’m your host, Alyssa Avant, and today we’re kicking off our June series: Mid-Year Momentum – Reflect, Refocus, Reignite . As we reach the halfway point of 2025, this episode invites you to pause and reflect on what God has done in your life and business so far this year. I’ll walk you through powerful reflection questions...

Welcome back to The Christian Business Advantage podcast! I'm your host, Alyssa Avant, and today we’re wrapping up our May series on Email Marketing Reset with a practical and powerful final episode: "Tools, Templates & Time-Saving Tips." In this episode, we’re diving into the tech side of email marketing. I’m sharing my top three recommended email service providers—MailerLite,...

In this episode of the Christian Business Advantage podcast, host Alyssa Avant welcomes special guest Claire Winson—conversion copywriter, funnel strategist, and former lead copywriter for Dave Ramsey—to help us reset our email marketing strategies. If you've been struggling to stay consistent with your list, feel weighed down by guilt, or just want to better engage your subscribers, this epi...

Welcome back to the Christian Business Advantage podcast! I’m your host, Alyssa Avant, and today we’re continuing our May series, Email Marketing Reset — all about refreshing and strengthening your email marketing strategy. This week’s episode is all about how to switch email service providers without confusing or losing your audience . Whether you're feeling stuck with your current platform...

Welcome to a brand-new series on the Christian Business Advantage Podcast ! I'm your host, Alyssa Avant, and this month we’re diving into an Email Marketing Reset —a fresh start to help you clean up, level up, and better connect with your audience through email. In today’s episode, we’re talking about a critical question: Is it time to switch your email service provider? I’ve recently helped...

 In this final episode of our Spring Clean Your Online Presence series, Alyssa Avant walks you through creating a simple, Christ-centered spring marketing plan. Learn how to set realistic goals for May, choose your marketing channels wisely, repurpose your content, and stay faithful and focused without getting frantic. Plus, get a sneak peek at what's coming for the podcast in May! 

In this episode of the Christian Business Advantage Podcast , host Alyssa Avant continues the April series, Spring Clean Your Online Presence , with a focus on how to freshen up your WordPress website . Your website is often the first impression potential clients or ministry partners get—so it’s important to make sure it’s clean, updated, and functioning well. Alicia shares practical tips to help...

Today we're continuing our April series, Spring Clean Your Online Presence . In this episode, we’re diving into social media and how to give your profiles the TLC they deserve. I’ll walk you through a practical audit of your bios, links, images, and content strategy. Plus, I’ll share tips for updating visuals, refreshing lead magnets, and staying on-brand. Don’t miss this helpful info—includi...

In this first episode of our April series, Spring Clean Your Online Presence , we’re diving into how to declutter and refresh your email marketing strategy. From cleaning up your list and updating your welcome sequence to creating a nurture sequence and staying consistent with your schedule, this episode is packed with practical steps to help Christian authors, speakers, and coaches realign their...

Struggling to keep up with content creation? In this episode, I’m sharing my go-to tools, templates, and time-saving hacks for effortless content repurposing. From Descript for transcription and video editing, to Headliner for audiograms, and Canva for plug-and-play social media templates, these tools will help you work smarter, not harder. I’ll also cover scheduling tools like PostPlanner and the...

In this episode, we’re continuing our content repurposing series by helping you determine which content format—podcast, blog, or video—is best for connecting with your audience. I’ll walk you through the pros and cons of each format, how to assess where your audience is spending their time, and how to make one core message work across multiple platforms. Tune in for practical tips on building an o...

In this episode of the Christian Business Advantage Podcast , we’re diving into how to transform your existing content—whether it’s a sermon, keynote speech, or book chapter—into multiple formats that expand your reach and impact. Learn how to repurpose your words into blog posts, social media captions, lead magnets, courses, devotionals, and more! I’ll also share my top tools for transcribing and...

In this episode of The Christian Business Advantage Podcast , host Alyssa Avant continues the March series on content repurposing. She breaks down a step-by-step framework to maximize your content, ensuring it works for you long-term. Learn how to identify evergreen content, create a content bank, and implement the 3-to-1 rule (or even 5-to-1!) to repurpose your content efficiently across multiple...

In this episode of The Christian Business Advantage Podcast , we’re kicking off a brand-new series on how to effectively repurpose content to expand your reach . If you struggle with consistently creating fresh content while managing your ministry or business, this series is for you! This week, we’re diving into why content repurposing is a game-changer for Christian entrepreneurs . Learn how to s...

Today we’re wrapping up our Organized for Success series with an important discussion on how mental clarity and an organized space can boost your productivity. If you’ve ever felt overwhelmed by a cluttered mind or a never-ending to-do list, this episode is for you. We’ll explore practical strategies like brain dumping, journaling, and structured to-do lists to help you clear mental clutter and st...

Today we are continuing our series on Organizing and talking about how to save time and reduce overwhelm in your life and business. 

 Struggling to find important files or keep up with your schedule? In this episode, we’re tackling digital clutter and sharing simple, effective strategies to organize your files and calendar for maximum productivity. Learn how to set up a streamlined folder system, create an efficient naming structure, and optimize your digital calendar with time-blocking and automation. Tune in for practical tip...

In today's episode I answered a round up of questions from the audience in celebration of my 200th episode of the podcast.  The podcast began in August 2020 and is almost 5 years old.  Thank you for helping me celebrate.  

In today's episode we wrap up our series on Email List Building with the topic of tools needed for building an email list. 

In today's episode we discuss the basic steps for building your first email list.