The Christian Business Advantage

It's hard to believe we're already halfway through the year! In this first episode of the Mid-Year Business Reset series, Alyssa shares why taking time to reflect is one of the most valuable things you can do for your business. Learn how to celebrate your wins, evaluate what's working, adjust your goals if needed, and identify where God is leading you in the months ahead.

What if your content strategy didn't leave you feeling overwhelmed? In this final episode of the Create Once, Reach More series, Alyssa shares a simple, sustainable content workflow that busy authors can actually stick with. Learn how to build your content around one core piece each week, repurpose it into emails and social posts, and create a system that fits your real life and current seaso...

In this episode, Alyssa is joined by author, publisher, and writing coach Dr. Carolyn Wiley to discuss how authors can turn their books into a 24/7/365 content engine. Learn how to use your chapters, stories, frameworks, and key messages to create podcasts, blog posts, emails, social media content, lead magnets, and more. If you've ever felt overwhelmed by content creation, this conversation...

In this episode of the Create Once, Reach More series, Alyssa shares a simple strategy for turning one idea into a week's worth of content. Learn how to start with a single piece of long-form content and transform it into emails, social media posts, and more—without constantly starting from scratch. If you're tired of wondering what to post each day, this episode will help you create a s...

Most authors think they need to create more content, but the real problem is often that they're constantly starting from scratch. In this episode, Alyssa kicks off a new series, Create Once, Reach More: Simple Content Repurposing for Authors , by sharing why creating more isn't always the answer. Learn how strategic content repurposing can help you save time, avoid burnout, and get more...

In this final episode of the Don’t Build on Borrowed Land series, Alyssa shares her honest thoughts and personal experience with Substack after spending several weeks exploring the platform herself. Is Substack worth it for authors? Should it replace your website and email list—or simply support them? Alyssa breaks down when Substack can be helpful, when to be cautious, and how to decide whether i...

In this episode of Don’t Build on Borrowed Land: Smarter Content Strategies for Authors , Alyssa takes an honest and balanced look at platforms like Substack and social media. Are they worth using? Should authors go all in—or avoid them altogether? Alyssa shares the pros and cons of Substack, why platforms should be tools instead of foundations, and how to use them strategically without losing con...

In this episode of our series Don’t Build on Borrowed Land: Smarter Content Strategies for Authors , Alyssa shares what every author should be building and owning in today’s online world. Learn why your website and email list are the true foundation of long-term growth, how a content library can continue working for you years after you hit publish, and why SEO matters more than short-term visibili...

Most authors think they need to create more content, but the real issue is often where that content lives. In this episode, Alyssa kicks off a new series, Don’t Build on Borrowed Land: Smarter Content Strategies for Authors , by unpacking the biggest mistake she sees—building on platforms you don’t own. Learn why your website and email list matter more than ever, and how to create content that kee...

Consistency doesn’t mean doing more—it means doing what matters. In this episode, Alyssa shares how to create a simple, sustainable marketing rhythm that helps you grow your audience without burnout.

Think you need to “be ready” before starting an email list? Think again. In this episode, Alyssa breaks down why your email list is one of your most valuable assets as an author and gives you simple, practical steps to start building it today—no overwhelm required.

In this episode, Alyssa shares why reaching 50 Amazon reviews is a key milestone for authors and how it can significantly impact your book’s credibility, visibility, and sales. She also walks you through simple, authentic ways to ask for reviews and create a system that keeps them coming—without feeling pushy or awkward.

Most authors don't have a marketing problem — they have a clarity problem. In this kickoff episode of our April series, The Few Things That Actually Matter in Book Marketing , Alyssa reveals why unclear messaging silently sabotages your marketing and shares a simple framework to fix it: "I help ___ go from ___ to ___ so they can ___." This one statement becomes the foundation for al...

More visibility means more opportunities, more ideas, and more temptation to pivot, add, or chase something new. In this episode, Alyssa shares how to expand your business in a way that feels aligned — not chaotic. From recognizing shiny object syndrome to knowing exactly when (and when not ) to add a new offer, this episode will help you scale with clarity, stay rooted in your calling, and keep y...

This episode helps Christian authors, speakers, and coaches reconcile money and ministry, ensuring they can build sustainable, long-term impact. We provide practical business strategies for your faith-based business, helping you make money online with a purpose-driven business that aligns with God's plan.

In this episode of the From Message to Monetization series on the Christian Business Advantage Podcast , Alyssa Avant connects the dots between your message and your income. If you have a clear transformation and aligned offers but no pathway between them, your audience won’t know how to move forward. Alyssa breaks down how to build a simple sales ecosystem — lead magnet, nurture sequence, and off...

In this episode of the From Message to Monetization series on the Christian Business Advantage Podcast , Alyssa Avant walks Christian authors, speakers, and coaches through how to create aligned offers around their message. Your book, keynote, or podcast isn’t the final product — it’s the entry point. Alyssa explains how to turn your message into structured offers like courses, coaching, or paid p...

In this first episode of our March series, From Message to Monetization , Alyssa Avant helps Christian authors, speakers, and coaches clarify the transformation they provide. If you’ve ever struggled to explain what you do — or why someone should invest in working with you — this episode will give you the foundation you need. You’ll learn why people don’t pay for information, they pay for solution...

In this final episode of the Faithful & Wise AI series, Alyssa Avant shares the three AI tools she uses in her own Christian business—ChatGPT, Quso.ai, and VidIQ—and how they help her save time, repurpose content, and stay focused on her calling. This practical, behind-the-scenes look will show you how AI can be used with wisdom, stewardship, and integrity without losing your voice or your val...

In this episode, Alyssa Avant is joined by Misty Phillip—author, speaker, and co-author of Upskill or Die —for an honest and insightful conversation about AI, fear, and faithful stewardship. Misty shares her journey into the tech and cybersecurity world, explains why AI is advancing so quickly, and helps demystify generative and agentic AI in a way that’s easy to understand. Together, they discuss...

AI is everywhere—and opinions about it are strong, especially within the Christian community. In this episode, Alyssa Avant breaks down what AI actually is (and isn’t) and explains the key differences between generative and agentic AI in simple, practical terms. This conversation isn’t about convincing you to use AI—it’s about gaining understanding so you can make wise, prayerful decisions as a Ch...

We’re starting a new series in February on the Christian Business Advantage podcast, called Faithful & Wise: Navigating AI as a Christian Business Owner . In this first episode, we ask the big question many Christian authors, speakers, and coaches are wondering: Is it okay for Christians to use AI? We’ll talk about why AI is a tool—not a replacement for your calling, conviction, conscience, or...

In this final episode of the January video marketing series on the Christian Business Advantage Podcast , Alyssa Avant walks you through how to develop a simple, effective video marketing strategy for your business. You’ll learn how to clarify your goals, understand your audience, choose the right platforms, plan and schedule your content, and evaluate what’s working. If you’re ready to move from...

In this episode of the Christian Business Advantage Podcast , Alyssa Avant breaks down the five essential elements of a successful short-form marketing video. From creating strong hooks and using captions to showing up authentically and including a clear call to action, you’ll learn how to grab attention quickly and make your reels, TikToks, and YouTube Shorts work for your business. If you want y...

 In this episode of the Christian Business Advantage Podcast , Alyssa Avant breaks down the different types of video you can use in your business marketing in 2026. From long-form videos like podcasts, interviews, trainings, and Facebook Lives to short-form content such as reels, YouTube Shorts, and TikToks, Alyssa explains how each fits into a simple, repurposing-friendly strategy. You’ll walk aw...