The Christian Business Advantage

For November and December we are going to be reairing the most popular episodes of 2026. We will countdown from #9 to the #1 episode of the year. Today is episode #254: The Foundation Most Authors Skip Most authors don't have a marketing problem—they have a clarity problem. In this kickoff episode of our April series, The Few Things That Actually Matter in Book Marketing , Alyssa reveals why...

Master your calendar hacks to reclaim an extra hour of time every week. Learn how to organize your schedule for better focus. This podcast concludes our month-long series on digital organization. We are focusing on practical ways to manage your calendar and digital files so you can finish your workday without feeling like you are constantly playing catch-up. By implementing these time saving strat...

Does your calendar tell you what to do today, or just where you have to be? In part three of this four-part series, Alyssa shares how to choose the right calendar (Google, Outlook, or Apple), how to time-block your week in four simple steps, and how the Pomodoro Method helps you stay focused during each block. You’ll also get one small action step to try this week.

If someone asked you for a file from last year, could you find it in under a minute? In part two of this four-part series, Alyssa walks through the three decisions behind an organized digital filing system: how to structure your folders, how to name your files, and where to store them. You’ll hear the difference between client-based, project-based, and date-based folders, learn five file naming st...

This week my team and I had an issue arise with a client and their Facebook professional page so I had to write a blog post and make a podcast episode about this important topic. That is Facebook Link Restrictions and the Meta One subscriptions. In this episode I will share how you can take alternate routes to still share links on Facebook as well as other tips. I reference my colleague Edie Melso...

How much time did you lose this week looking for a file, a link, or an email? In part one of this four-part series, Alyssa shares the seven ways digital disorganization costs you time, peace of mind, and strong working relationships. You'll also hear why small changes can lead to massive improvement, plus one simple action step to take this week.

Being seen online is only the beginning. In this episode, Alyssa wraps up the Getting Seen by the Right People series by talking about what happens after someone discovers you. Learn how consistency, connection, your website, and email can help turn a quick interaction into a lasting relationship—and help the right people remember you when they’re ready to take the next step.

Creating content that gets noticed isn’t about posting more—it’s about speaking directly to the people you want to reach. In this episode, Alyssa shares how to create relevant content that makes your audience stop, feel seen, and want to engage. Learn how to turn your audience’s questions, struggles, and interests into content that gets you noticed by the right people.

Are you reaching the right people with your online presence—or just getting more views and followers? In this episode, Alyssa talks about why the numbers aren’t the whole story and how getting clear about your audience, message, and the problems you solve can help you connect with the people you’re actually called to serve. Discover why visibility isn’t about chasing attention—it’s about making yo...

Do you feel like you have to be everywhere online to grow your business? In this episode, Alyssa kicks off the September series, Getting Seen by the Right People , and explains why you don’t need to be on every platform. Learn how to choose where to focus, reach the right audience, and simplify your online presence so you can spend less time trying to do everything and more time serving the people...

In this episode of the Christian Business Advantage Podcast , Alyssa Avant wraps up the Subscriber to Superfan series by talking about the final step in the email marketing journey: making the offer. Learn how to sell through email without feeling salesy, why serving and selling can go hand in hand, and how to invite your subscribers to take the next step with you. If you know you need an email ma...

In this episode of the Christian Business Advantage Podcast , Alyssa Avant continues the Subscriber to Superfan series by exploring how to build trust through consistent email marketing. Discover what to send your subscribers, how to provide value without constantly selling, and why sharing your expertise, stories, and personality can turn subscribers into loyal fans. 

In this episode, Alyssa continues the From Subscriber to Superfan series by discussing what happens after someone joins your email list. Learn why a welcome sequence is essential, what to include in your first few emails, how to build trust before selling, and how email automation can help you nurture relationships consistently. Plus, Alyssa shares a simple framework you can use to create your own...

In this episode, Alyssa kicks off the Subscriber to Superfan series by talking about the first step in building meaningful relationships through email: attracting the right people to your list. Learn why your goal shouldn't simply be more subscribers, what makes an effective lead magnet, and how to create a free resource that connects with your ideal audience and your paid offers.

In this special episode, Alyssa shares her biggest takeaways from attending the Advanced Writers and Speakers Conference in St. Charles, Missouri. From video marketing and choosing the right platform for your purpose to building your online presence and serving your audience, you'll discover practical insights to help you reach more people with your message. Alyssa also shares an encouraging...

What does it really mean to finish the year strong? In this final episode of the Mid-Year Business Reset series, Alyssa shares why finishing strong isn't about working harder or doing more—it's about focusing on what matters most. Learn how to protect your priorities, prepare for a busy season, create systems, protect your time and energy, and pursue faithfulness over perfection as you m...

What if you stopped thinking about the next six months and started thinking in the next 12 weeks instead? In this episode, Alyssa shares how the 12 Week Year has transformed the way she plans her business, stays focused on what matters most, and makes consistent progress toward her goals. Learn how to set meaningful priorities, break big goals into weekly action steps, and build momentum for the r...

What if the key to finishing the year strong isn't doing more—but doing less? In this episode of the Mid-Year Business Reset series, Alyssa shares five things you may need to stop doing in your business, from chasing every new marketing trend to trying to be everywhere online. Learn how letting go of what isn't serving your mission can create more focus, greater impact, and sustainable g...

It's hard to believe we're already halfway through the year! In this first episode of the Mid-Year Business Reset series, Alyssa shares why taking time to reflect is one of the most valuable things you can do for your business. Learn how to celebrate your wins, evaluate what's working, adjust your goals if needed, and identify where God is leading you in the months ahead.

What if your content strategy didn't leave you feeling overwhelmed? In this final episode of the Create Once, Reach More series, Alyssa shares a simple, sustainable content workflow that busy authors can actually stick with. Learn how to build your content around one core piece each week, repurpose it into emails and social posts, and create a system that fits your real life and current seaso...

In this episode, Alyssa is joined by author, publisher, and writing coach Dr. Carolyn Wiley to discuss how authors can turn their books into a 24/7/365 content engine. Learn how to use your chapters, stories, frameworks, and key messages to create podcasts, blog posts, emails, social media content, lead magnets, and more. If you've ever felt overwhelmed by content creation, this conversation...

In this episode of the Create Once, Reach More series, Alyssa shares a simple strategy for turning one idea into a week's worth of content. Learn how to start with a single piece of long-form content and transform it into emails, social media posts, and more—without constantly starting from scratch. If you're tired of wondering what to post each day, this episode will help you create a s...

Most authors think they need to create more content, but the real problem is often that they're constantly starting from scratch. In this episode, Alyssa kicks off a new series, Create Once, Reach More: Simple Content Repurposing for Authors , by sharing why creating more isn't always the answer. Learn how strategic content repurposing can help you save time, avoid burnout, and get more...

In this final episode of the Don’t Build on Borrowed Land series, Alyssa shares her honest thoughts and personal experience with Substack after spending several weeks exploring the platform herself. Is Substack worth it for authors? Should it replace your website and email list—or simply support them? Alyssa breaks down when Substack can be helpful, when to be cautious, and how to decide whether i...

In this episode of Don’t Build on Borrowed Land: Smarter Content Strategies for Authors , Alyssa takes an honest and balanced look at platforms like Substack and social media. Are they worth using? Should authors go all in—or avoid them altogether? Alyssa shares the pros and cons of Substack, why platforms should be tools instead of foundations, and how to use them strategically without losing con...