The Chiropractic Podcast

In this episode of the Chiropractic Podcast , Dr. Todd Osborne (Dr. Oz) sits down with Keith Wasson , a legendary communicator who has spent more than 41 years sharing the chiropractic message around the world. Keith recounts his powerful personal journey—from a Navy powerlifter facing a terminal diagnosis to a full recovery following a single chiropractic adjustment that helped rebalance his immu...

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In this episode, Dr. Lisa Biggley and Dr. Justin Ford dive into the real reasons new chiropractic patients may not commit to long-term care — and how to turn that around. From the very first impression — the parking lot’s appearance, the warmth of the greeting, and the professionalism of the staff — to the authenticity of patient interactions, every detail shapes a patient’s perception of value.

In this episode, Dr. Todd Osborne and Dr. Lisa Biggley break down the five key habits that separate thriving chiropractors from the rest. They start with the power of a reproducible system — one that carries a practice through personal challenges, ensures consistency, and reduces stress. Dr. Lisa shares how her system sustained her during a crisis, while Dr. Osborne’s practice doubled in just four...

Dr. Todd Osborne ("Dr. Oz") and Dr. Zach Wilson discuss the pros and cons of chiropractors selling nutritional supplements in their practices. Dr. Zach argues that nutrition is an essential component of healing, citing that historical diseases like scurvy and rickets were cured by addressing nutrient deficiencies. They agree that offering supplements is a responsibility, as patients will often see...

Dr. Bill Kriva and Dr. Rick Barrows discuss how to cope with life's significant challenges, both personal and professional, by shifting one's perspective to one of gratitude and praise. Dr. Kriva shares his personal story of feeling burned out and despondent while dealing with his parents' dementia, his daughter's severe anxiety, and a demanding chiropractic practice. He credits a conversation wit...

Christie Owen Irwin sits down with Melissa Asher, a massage therapist who operates her own business within a chiropractic practice. Melissa, who started as a chiropractic assistant, explains that she became a massage therapist to work in tandem with chiropractic care, helping to relax fascia and muscles and aid the movement of subluxations that aren't progressing as quickly as desired. She details...

Dr. Zach Wilson and Dr. Justin Ford discuss the common issue of burnout in chiropractic practice. They define burnout as a feeling of falling out of love with your profession, patients, and even family, often stemming from a lack of gratitude. The core problem, they explain, is constantly pouring into others without refilling your own energy and passion. They break burnout down into two components...

Dr. Bill Kriva and Dr. John Lay discuss the critical importance of understanding chiropractic history for both seasoned practitioners and new graduates. They delve into the challenging early days of the profession, highlighting how D.D. and B.J. Palmer navigated a healthcare landscape dominated by the American Medical Association (AMA), which actively sought to monopolize medical education and eli...

Dr. Bill Kriva and Dr. Tara Horrall discuss the profound importance of chiropractic philosophy for success in practice. Dr. Kriva recounts a telling observation from a real estate developer: chiropractors with a strong philosophical understanding are significantly more successful. They lament the decline of philosophical teaching in chiropractic schools, noting that only a handful of institutions...

In this episode of the Chiropractic Podcast, Tom sits down with Daniel Carroll of Secret Crowds Marketing Agency to dissect the often-misunderstood world of chiropractic marketing. While many chiropractors focus solely on acquiring new patients, Tom and Daniel emphasize a more sustainable approach: nurturing leads, building strong community ties, and fostering patient longevity to create self-sust...

AI for Chiropractors: Optimizing Practice Management & GrowthIn this compelling episode of the Chiropractic Podcast, Tom sits down with special guest Jake Press of Press Purpose AI, a visionary in leveraging artificial intelligence for business acceleration. Jake, deeply passionate about chiropractic care due to its profound impact on his own life, shares how AI can transform chiropractic prac...

In this episode of the Chiropractic Podcast, Christie Owen Irwin is joined by Jan Treese—an experienced office manager and CA coach—to share real stories, strategies, and lessons from the front lines of running a high-performing chiropractic office. Together, they break down what it means to hire the right people, train them well, and create a culture that helps team members grow into their roles...

Starting Strong in Practice: What We Wish We Knew | Dr. Jeremy Brubaker & Dr. Tara HorrallIn this episode of the Chiropractic Podcast, Dr. Jeremy Brubaker and Dr. Tara Horrall share candid stories from their early years in practice—from living with parents to bounced paychecks—and how those experiences shaped their perspective on chiropractic business and mentorship. Whether you’re opening you...

The Truth About Chiropractic Marketing: What Works & What’s a Waste of Money Marketing is one of the biggest pain points for chiropractors — and one of the easiest places to waste time and money. In this episode, Tom Owen sits down with marketing strategist Daniel Carroll to break down what actually works in chiropractic marketing today, what to avoid, and how to get more out of your marketing...