Niels Boje Lund

The China Playbook for SME Leaders

Business EN ↓ 4 episodes

China represents the defining commercial opportunity of the century, but for SMEs, navigating its complexities can be challenging. This three-part podcast series provides senior SME leaders with a practical, no-nonsense roadmap for doing business in China, without the need for a substantial McKinsey budget: Decoding China: Seeing the market as it is Market entry: Vetting partners Operations: Culture, IP and resilience. AI disclosure : This podcast series was created using AI and is based on the original book of the same name.

Author

Niels Boje Lund

Episodes

Episode 03 | Operations | Culture, IP, and strategic resilience 18.03.2026 22:00

The unwritten rules of doing business. This final part covers protecting your intellectual property, building high-performance teams, and maintaining resilience in a shifting geopolitical climate. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.

Episode 02 | Entry strategy | Vetting partners and legal entities 18.03.2026 17:13

How do you choose the right vehicle for your risk appetite? We discuss vetting local partners, choosing legal structures, and the no-nonsense steps to establishing a secure footprint in China. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.

Episode 01 | Decoding China | Seeing the market as it really is 18.03.2026 22:50

Forget the cheap labor myths. In this deep dive, we explore the digital infrastructure and middle-class dynamics setting the global pace. Learn why your current assumptions might be your biggest risk. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.

Trailer | The China brief | SMEs need a new playbook 18.03.2026 1:48

Most SME strategies for China are 15 years out of date. In this introductory piece, the podcast outlines a pragmatic approach to the world's most sophisticated consumer market. Moving beyond the cheap labour myth, we focus on the strategic competence required for modern success. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.