The Children's Book Marketing Podcast

What happens when a creative dream gets interrupted by real life? In this inspiring episode of the Children's Book Marketing Podcast, I sit down with author-illustrator, Sarah Diaz-Bastin, to discuss the journey behind bringing to life her self-published picture book, Kiss-A-Dilla . What began as a pandemic passion project eventually became a published book through parenting, perseverance, co...

In this episode, we're hanging out with Elan Page, a fellow homeschool mom and  host of the Homeschool Our Way podcast. If you’re a children’s book author wondering what’s the magical connection between the books that you’ve written (or will write), libraries, and homeschooling, you’ll definitely want to tune in. Elan and I discuss how these three elements go hand-in-hand, not just for books,...

In this episode of the Children's Book Marketing Podcast, I have a conversation with Toni Harris-Taylor, about overcoming the fear of getting out of your own way to build a network that will help you sell your children’s books. Toni's a powerhouse in the world of connecting people to their purpose. She is a shero of mine and the owner of a networking franchise, Networking In Action. You’...

In this episode of the Children's Book Marketing Podcast, I have a conversation with Kanika Mobley about her online bookstore, Stories of A Colorful World. Its unique presence as a champion for diverse children’s books is extended both to events that draw local and national audiences, as well as corporate partners. Tune in to discover how getting into dynamic bookstores such as this can be a...

In this episode, learn how to define with intention your preference to vend at events or attend events as a participant. Plus, stick around till the end for a super helpful segment called the "Tip of the Week" where you’ll receive one simple piece of advice that you can use immediately for making the most of your event plans. Support the show Interested in becoming a guest on The Childre...

Welcome to the Children's Book Marketing Podcast! In this episode, I sit down for a Conversation with The Savvy Accountant, Atiya Brown. She is a licensed CPA, author of the book "Savvy Tax Strategies for Small Business Owners," and what she has to share is essential are insights into tax strategies that every children’s book author should know about. Some of the resources that ment...

Welcome back to the Children's Book Marketing Podcast, where we delve into the world of children's book writing, publishing, and marketing. In today's episode, we have a very special guest, Linda Peavey, who is an expert in grant writing and securing funding for small businesses, including children's book authors. Linda will be sharing valuable insights on how to find the right...

Have you been unclear on how to make Amazon’s marketplace work for you? It took two years, but I have discovered a strategy for selling children’s books on Amazon that you can adapt to achieve your own goals. To find out what it is, so you can use it as well, listen to this episode.  Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work toge...

Ever wonder how to get your children’s books into your local library? Well, find out how by learning the process from a community librarian that shares what you need to know about building relationships and using reviews to get your children’s books listed.  Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increase your visi...

Are thinking about selling your children’s books through a book aggregator? Whether you’re on the fence about who to partner with, or whether to work with one at all, you’ll want to tune in for this episode. Not only do I take you behind the scenes to explore my experiment, listing with one of the largest book aggregator services in the world, but I also reveal a huge mistake that I made in doing...

You have probably heard that you need to start building an email subscribers list, but why it’s necessary may not be obvious. Listen to this episode to find out what you’re able to do more of when you can connect to your children’s book community using email marketing.  Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increa...

Join me for a conversation with Facebook & Instagram Ads Strategist, Stacy Zeal. Her runs an agency that helps product-based small businesses avoid wasting money running ads to reach your children’s book readers. Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increase your visibility with the Podcast Visibility Starter...

Join me for a conversation with author and content creator, Charnaie Gordon! We talk about the importance of having a blog and the long-term impact of consistently creating content. Plus, we discuss how children’s book authors can extend their love for literacy into non-profit organizations that impact the community while also leaving a legacy. Additional resources you may want to check out that w...

In this episode of The Children's Book Marketing Podcast, you'll learn where your message strategy begins, and w hat appeals to the reader, but not just any reader...Your Ideal Readers. Plus, you'll find out about a dynamic resource that will make it possible for you to choose who's your Ideal Reader.   Additional resources you may want to check out that were mentioned this epi...

Welcome to Season 2, Episode 14 where you will discover how you can save time with content creation using shortcuts that I use every day. To make it easy, I'm sharing the  system and tools that will help you manage content creation and sharing. Also, learn why you must resist the urge to be everywhere at once on social media, and when's the best time to release your content so that you g...

This episode provides an overview of the 5 different ways to deliver digital content to people who will read your children’s books, and guidance to select the right digital platform for you to connect with them. Listen to my explanation on why content and messaging are essential to reaching readers that will not only buy but will also recommend your children’s books. Plus, receive a breakdown of t...

Now that the podcast has officially crossed the one-year old threshold, I’ve learned a lot about how to proceed. In this episode, I share what’s to expect for the upcoming season and what brought about the shift. Also, I explain the fun new interactive, free coaching opportunities that are on deck that will even further prepare you to gain control of marketing and distribution for your children’s...

In this episode, I go behind the scenes of The Children’s Book Launch Stages. This last one is simply called the Launch Stage. This is the third stage, designed to help you release your children’s book with a clear understanding of what to do, where, and how to make the magic happen. There’s a clear point in time when your self-publishing journey pivots from Pre-Sell into Launch Stage. Launching a...

In this episode, I go behind the scenes of the Pre-Sell Launch Stage. This is the second of three stages designed to help you manage your children’s book launch without fear, hesitation, or confusion. There’s a clear point in time when your self-publishing journey pivots into Pre-Sell Launch Stage. This is when you can definitively say that books are on the way and you may begin taking orders with...

In this episode, I go behind the scenes of a proven marketing approach to make sure your children’s book launch is manageable and free from chaos. Pre-marketing Stage is the first of 3 stages, and that’s what is covered here.   Links mentioned in this episode: Book A Discovery Session Get the Children's Book Marketing Launch Checklist for free Support the show Interested in becoming a guest o...

In this episode, learn 7 reasons why you should definitely release your children’s book as a series, when you should release the books in the series, and what my two main goals are for choosing to do so. If you’ve ever considered whether to release your children’s book on its own or create from your first book a series of children’s books to follow, then this episode is for you.   Links mentioned...

In this episode, learn what you need to know about making the right production decision for printing children's books. You have a choice between Print On Demand for your children's books, or going Direct To Printer for production. But, if you choose to go direct to the printer, there's a lot to know in advance of making that decision. Links mentioned in this episode: Children's...

In this episode, I’ll tell you the what to say to your audience of readers, and introduce you to what’s inside a content plan that’ll keep you on track to communicate with consistency and intention. And so, here we are, in the third and final installment of the 3-part series I call, Content Marketing Basics for Children’s Book Authors. The series began with episode 4, which explained the first mos...

In this episode, I’ll tell you the where to share content you create for your readers, and tips to keep you from getting overwhelmed by managing too many social media accounts. I’m over the moon with joy about that because creating a podcast has long been on my heart. It’s taken various alternate shapes over the years, too. First, I thought I wanted the podcast to be about one thing, then I though...

In this episode, I’ll give you the secret to how you know who to aim all of your marketing efforts toward, and I’ll walk you through a quick exercise to help you zone in on them. Today’s show starts a series that is all about content. Big questions have been raised about who to create content for, and what your options are for choosing the best way to connect online with your ideal readers. These...