The Chat - Conversations with Leaders of Marketing and Sales

AI is transforming how software is built - and how it must be secured. Checkmarx VP Eran Kinsbruner explainswhy developers are now the front line of application security. Learn how AI-driven development is reshaping AppSec, DevOps, andproduct marketing . A sharp look at the risks, opportunities, and future of secureAI software development .

Modern B2B growth does not start with more leads. It starts with the buyer. Host Terry welcomes Fractional CMO Monique Olan to break down buyer-centric marketing and buyer-led conversions that drive real revenue. Learn how to reduce acquisition cost, strengthen pipeline, and build sustainable B2B growth.

Terry sits down with Dusty Collins, a proven B2B salesleader. They unpack what breaks when sales teams scale. Dusty shares lessons on sales process and strategy that drive results. Built for sales and marketing leaders focused on sustainable growth.

Terry sits down with Nick Reaks, Sales & Marketing Director at Teleware, to unpack how AI is making business comms faster, smarter - and still human. From cutting costs to boosting CX, Nick reveals how AI’s shaping the future without crossing the line.

Mitch Bruger, CMO of The Advanced Group and founder of the MAVEN method, shares how he aligns sales, marketing, and ops to drive real B2B growth. From site branding to mindset shifts, Mitch reveals what actually moves the needle. Learn how simple systems, fast conversations, and team clarity create scalable results.

Most product marketers are left out of product strategy - and it shows in poor GTM results. In this episode, Andrea Saez (Head of Product Marketing at Turtl) shares how bridging the PM-PMM gap drives real growth. From 250% uplift in demos to smarter AI adoption, Andrea reveals what actually works in today’s market. A must-listen for B2B leaders tired of shallow launches and misaligned teams.

AI isn't replacing people - it's empowering them. In this episode, enablement strategist James (Jimmy) Dougherty shares how he helps sales and GTM teams adopt AI through empathy, workflow design, and real-world tools like ChatGPT and N8N. Discover how human-AI collaboration can unlock efficiency and transform how teams operate. https://www.chatmetrics.com/blog/

AI strategist James Dougherty shares how AI is transforming sales enablement and customer success by enhancing, not replacing, human connection. With decades in tech and a deep understanding of B2B workflows, he breaks down where AI adds value - and where it crosses the line. Discover the guardrails, trust factors, and bold shifts shaping the future of AI in business.

Modern B2B teams are seeing major lifts by reducing friction and trusting buyers to guide their own journey. Daniel Glickman explains how rethinking automation and sharpening good judgment can multiply the pipeline. He also shares the hidden risk teams create when they delegate too much thinking to systems. Tune in to hear the insight that changes how you build your funnel.

Kirk Fackre, VP of Sales at ICorps, reveals why traditional B2B sales tactics are breaking. He shares how his team is replacing SDR handoffs with full cycle reps and smarter outreach. Discover why a referral-heavy pipeline is a hidden risk, not a strength. This episode reframes sales leadership for 2025 and beyond.

Federico Presicci, Director of Sales Enablement at GetAccept, shares why most enablement programs fall short and how to fix them fast. He reveals how to turn generic sales messaging into a precision tool, embed live coaching, and use AI without damaging trust. By the end, you'll rethink how your team handles rep performance, buyer experience, and GTM execution. What to listen for: 1. 01:10 – W...

Customer onboarding expert Donna Weber reveals how to turn new buyers into long-term advocates. Learn how her Orchestrated Onboarding framework drives faster time to value, stronger retention, and revenue expansion. Discover why aligning sales, marketing, and customer success is the key to post-sale growth. You’ll hear: How to stop the handoff chaos that kills momentum The mindset shift that turns...

CMOs and GTM leaders are racing to implement AI - but most are getting it wrong. Kristen Perdue, certified Chief AI Officer and author of Power Moves, reveals why GenAI pilots fail and what it really takes to lead with AI. Walk away with a clear framework to move from experimentation to execution. If you're serious about pipeline and performance, this episode is your roadmap.

Harris Kenny, founder of OutboundSync, reveals how removing friction from outbound touchpoints can multiply inbound leads by 21x. He shares why chat outperforms forms, how attribution misleads GTM teams, and what actually drives buyer conversion. Learn how he scaled past $20M without ads or SDRs - just partnerships, clarity, and systems. This episode is a blueprint for capturing pipeline from buye...

AI is flooding B2B sales - but most tools are breaking trust, not building a pipeline. In this episode of The Chat, Erik Charles (VP at Xactly) shares shocking real-world chatbot failures, exposes the hidden risks of agentic AI, and reveals how sales leaders can deploy AI that actually converts. The big takeaway? The danger isn’t AI replacing reps - it’s AI misleading them. If you're leading G...

A failing dev team became the top performers in 6 months-no new hires. Bill Lennan (Founder, Forty Percent Better) reveals how leadership shifts drive 40%+ gains. Learn why psychological safety beats tactics-and how most leaders ignore their biggest ROI lever. A sharp playbook for leading under pressure and unlocking hidden team potential.

Chuck Moxley (CMO at Blue Triangle) joins The Chat to share how ungating content, ditching the funnel, and rebuilding trust flipped his marketing playbook - and exploded pipeline. If you're a sales or marketing leader tired of chasing leads, this one’s for you.

AI isn’t your shortcut to traction - and Kirk Drage wants every founder to know it. In this episode, we sit down with the co-founder of LeapSheep to unpack the brutal realities of building a startup that actually works . From mistaking AI for automation, to chasing vanity metrics instead of validation, Kirk shares battle-tested insights that could save early-stage founders hundreds of hours - and...

Discover how sales leaders are closing bigger deals with fewer leads and less stress. Peter Strohkorb shares the formula for modern, buyer-focused selling. Sales leaders: What if chasing more leads is exactly what’s holding your pipeline back? In this episode of The Chat, we sit down with Peter Strohkorb, a globally recognized sales acceleration expert, author of The OneTEAM Method and Smarketing,...

Want your B2B messaging to actually drive pipeline? In this episode of The Chat , B2B copywriter Christine Gomolka breaks down how to write messaging that sells - not just sounds good. You'll learn: • Why most B2B messaging fails (and how to fix it)• Christine’s copywriting framework that turns cold traffic into warm leads• How her background in B2B sales gives her a unique edge as a marketer•...

Tired of chasing leads while your pipeline dries up? In this episode, John Karsant (Co-Founder, Level Up Leads) shares what’s actually working in outbound sales right now. • Why 80% of sales meetings come from one channel• Why email is getting crushed (and how to pivot fast)• The real reason cold calling is making a comeback for B2B sales• Lessons from building an SDR engine that actually converts...

In Part 2, James gets brutally honest about burnout, bad clients, and why his outbound agency had to die for his next level of success to be born. He breaks down the systems that didn’t scale, the lessons that almost broke him, and the smarter, more sustainable path he's built through strategic ghostwriting and high-leverage client work. If you've ever felt stuck doing it all yourself, this is you...

From Cold Calls to Calendars on Fire with James Hanzimanolis Guest : James Hanzimanolis - Outbound pro turned content-led sales strategist and author of Savage Outbound Host : Terry Wilson - Co-founder at Chat Metrics, Host of The Chat 🔥 Episode Overview: James Hanzimanolis went from running a high-intensity outbound agency to building a scalable, inbound sales engine powered by content – and it...

🎙 Episode Description: Whatif everything you’ve been taught about B2B marketing is… wrong? In this episode of The Chat , we sit down with Juliana Pereira , a B2C-turned-B2B growth leader who’s built revenue engines at some of the fastest-scaling SaaS companies. She breaks down what B2B marketers can steal from the DTC playbook - and how applying consumer marketing tactics to the B2B funnel can dra...

🎧 Episode Title: Building Trust in the Digital Agewith Ellza Malok Description: If you're a marketing leader constantly fighting to hit pipeline targets, defend your budget, and prove ROI to skeptical execs - this episode will feel like therapy. In this conversation, Ellza Malok and Terry Wilson go deep into the real reasons high-intent buyers bounce... and why trust is quietly becoming your...