The Channel CRO

In this podcast episode, David Holstein, the Chief Revenue Officer (CRO) at Neocol , shares insights into his journey from an individual contributor to a CRO and the importance of having a clear go-to-market message. He emphasizes the critical attributes of a successful CRO, such as understanding various functions and effective leadership. David discusses his commitment to inclusion, kindness, and...

In this episode of The Channel CRO, Kathleen Martin talks with two guests from Skyflow , Tammy Sexton , Chief Revenue Officer (CRO) of Skyflow, and Courtney Reding , Global Head of Alliances and Channels. Throughout the conversation, the podcast underscores several key themes. Adaptability and flexibility emerge as vital attributes in the role of a Chief Revenue Officer and highlight the constant...

Dive into an intriguing episode of The Channel CRO with Kathleen Martin , Desraie Thomas , and special guest Susan Tyburski , CRO of Pipl . Discover Susan's vast experience in fraud mitigation and digital identity, long before the rise of AI, and her passion for creating a secure online experience for shoppers like herself. Learn about the profound impact of the global lockdown on digital adoption...

On the latest episode of The Channel CRO, guest Cliff Simon from Carabiner Group dives deep into his journey from mid-market enterprise selling to helping a young entrepreneur create a revolutionary product. As the CRO of Carabiner Group, Simon emphasizes the importance of blending B2B and B2C experiences, removing friction from the buying cycle, and the interconnectedness of sales, marketing, and...

Welcome to another exciting episode of The Channel CRO with Des Thomas and Kathleen Martin . Today, we have a special guest, Ted Roller , the Chief Revenue Officer of CloudRadial . In this episode, we delve deep into the dynamic world of channel leadership and its evolution. Ted shares valuable insights about the role of a channel chief and how it's all about storytelling and being the bridge betw...

Are you intrigued by the evolving role of Chief Revenue Officers? Join Emalee Sugano , Director of Marketing and Strategy at BLOKWORX , as she shares insights on how the CRO role impacts sales and marketing collaboration. Learn how a CRO can tie the pieces together and drive your company's growth. In this podcast, discover valuable insights on MSP industry marketing and strategy, including Emalee'...

Dive into the transformative world of sales and marketing in the latest episode of The CRO Podcast featuring the insightful Jimmy Hatzell , VP of Revenue at CyberQP . Join us as we debunk common misconceptions about marketing KPIs and unravel the future of venture-backed startups and MSPs. With an engaging discourse on the evolving landscape of sales, including a predicted shift from traditional q...

In this illuminating episode, Janet Schijns , the dynamic CEO of JS Group , delves deep into the evolution and significance of Chief Revenue Officers (CROs). Schijns traces the CRO shift's roots, pinpointing its acceleration during the pandemic and its transition towards being heavily data-driven. Highlighting the multifaceted role of CROs, she elaborates on their confluence of sales, marketing, o...

In this captivating episode, we sit down with Jim Tarantino, CRO of Coro , a recognized authority in sales, entrepreneurship, and, more importantly, recruitment, training, motivation, and business development. Delve deep as Jim unpacks the three-prong go-to-market model he developed at Corro, detailing the triad that drives global revenue: existing customer base, a dynamic mix of marketing strateg...

This week, we are thrilled to welcome Brandi Starr, the COO of Tegrita , co-author of CMO to CRO , and the voice behind the " Revenue Rehab " podcast. Brandi is widely recognized for her expertise at the intersection of marketing strategy, creativity, and sales. At 2:19, she dives into the significance of integrating sales, marketing, and technology and how this forms the essential three-legged st...

In this episode of "The Channel CEO" podcast, hosts Des and Kathleen welcome John Addeo from Netsurion . They discuss breaking down silos between marketing, sales, operations, and customer experience. John shares his journey from global channel alliances to becoming the Director of North America and Chief Revenue Officer (CRO). They highlight the vital role of a CRO in unifying strategies and lead...

In this episode of the Channel CRO, hosts Des Thomas and Kathleen Martin welcome Charlie Tomeo of Rewst .  Charlie emphasizes the importance of alignment within the go-to-market team and shares insights on creating a unified sales, operations, and marketing dashboard. He also explores the significance of implementing a pod structure and delves into the challenges when marketing and sales clash. To...

Ahoy, channel community! Welcome to The IT Channel CRO, the podcast where we set sail on a thrilling treasure hunt to uncover the secrets of revenue growth and channel partnerships. Each week hosts Desraie Thomas and Kathleen Martin will explore the strategies that lead to success in indirect sales. Join us as we learn from top CROs, gain practical insights, and chart a course to maximize your cha...