The Channel CRO

In this episode, Kathleen and Desraie sit down with Derek Osgood , the CEO and founder of Ignition , to explore the transformative power of AI in the business world. Derek shares how Ignition leverages AI to streamline product roadmaps and launch campaigns, aligning product, marketing, and sales teams to drive powerful results in the market. Emphasizing that AI is not meant to replace humans but t...

In this episode Desraie and Kathleen sit down with Cody Schneider , the co-founder of Swell AI and Drafthorse AI, to delve into the transformative impact of AI on marketing. They explore how AI can optimize content production and growth marketing, highlighting the essential role of automation engineers in streamlining processes. Cody emphasizes that AI is not a replacement for human creativity but...

In this episode hosts Desraie Thomas and Kathleen Martin sit down with Rob Rae , Corporate VP of Community and Ecosystems at Pax8 , to delve into the pivotal role of community in the CRO space. Rob brings a wealth of experience in building successful communities and offers invaluable insights into how CROs can leverage these communities to drive growth and enhance their partner programs. During th...

Welcome to The Channel CRO podcast, where today's conversation features a look into the intersection of revenue sales, marketing, and cybersecurity. Join Kathleen and Desraie as they sit down with Scott Sampson , the Chief Revenue Officer at Securonix . The trio explores the critical role of data-driven decision-making in cultivating high-performing sales teams, delves into the burgeoning opportun...

In this episode of the Channel CRO podcast, now officially a JSG podcast, host Janet Schijns , CEO of JS Group , shares the exciting news about the podcast's new alignment with JSG and its focus on growth within the CRO community. The group discusses JS Group's track record of enhancing sales enablement and reducing time to sales, discussing upcoming research on effective routes to market and the...

In this episode of The Channel CRO , Kathleen and Desraie sit down with Alex Shyshko , the Chief Revenue Officer (CRO) of Outbound Funnel . They discuss pivotal topics such as customer experience, the strategic role of marketing, the evolving influence of artificial intelligence (AI) in sales and marketing, the concept of micro markets, and effective funnel building techniques. Alex emphasizes the...

In this episode of the podcast, hosts Kathleen Martin and Desraie Thomas engage in a profound discussion with Rob Fegan , the founder of Venvito , focusing on the Chief Revenue Officer (CRO) mindset. Together, they explore the multifaceted aspects of driving revenue and growth within a business, stressing the importance of a holistic approach that involves the entire team. One of the central theme...

Welcome to this episode of The Channel CRO, where hosts Kathleen Martin and Desraie Thomas are joined by Darr Aley , co-founder of Aidentified and a veteran of entrepreneurship and corporate strategy. Darr shares his experiences working with icons like Jeff Bezos and Elon Musk, and shares his insights on the critical role of a Chief Revenue Officer (CRO) in driving a company's success. He discusse...

In this episode of The Channel CRO, hosts Kathleen Martin and Desraie Thomas sit down with Zebra Technologies ' Chief Revenue Officer, Richard Hudson , for a deep dive into the world of CROs. Richard shares his insights on the importance of customer focus, the need to break down organizational silos, and the key metrics CROs should track. He emphasizes building high-performing teams and the unique...

Welcome to this episode of The Channel CRO, featuring Kevin Brooks from Procurant . In a focused conversation, Kevin explores key aspects of revenue generation and organizational dynamics, emphasizing the critical roles of revenue velocity, team alignment, and the unique challenges in the food industry. He stresses the importance of the right personnel, the diverse objectives of sales and marketin...

Welcome to The Channel CRO, where hosts Kathleen Martin and Des Thomas interview Warren Zenna , founder of the CRO Collective . In this episode, Warren shares his insights on the crucial role of Chief Revenue Officers in aligning sales, marketing, and customer success to overcome revenue misalignment in B2B companies. He emphasizes the importance of leadership, expertise, and data-driven decision-...

Welcome to this episode of The Channel CRO, where Andre Cuenin , the Chief Revenue Officer at Veracode , joins us. In this conversation, Andre delves into the nuances of revenue management, shedding light on the criticality of synchronizing marketing and sales efforts. He offers an in-depth look at leveraging cutting-edge technology and the pivotal metrics he prioritizes—activity, pipeline, bookin...

Welcome to this episode of The Channel CRO, where hosts Kathleen Martin and Des Thomas sit down with Vikas Shah , the Chief Revenue Officer at LSQ , a pioneering force in the area of working capital finance. Together, they look deep into the critical subject of sales and marketing alignment, the evolving strategic role of the CRO in enhancing customer value, and the intricate challenges faced when...

Welcome to this episode of The Channel CRO, where we get a peek into the world of Chief Revenue Officers (CROs) and their pivotal role in steering organizations towards success. In today's segment, we're thrilled to host Danny Suk Brown , the President of AppMeetup , who brings a wealth of experience as a fractional CRO. Danny sheds light on the intricate challenges of driving change within organi...

Welcome to The Channel CRO podcast, where this week we're joined by Karuna Mallakuntala , the Chief Revenue Officer of MOURI Tech . In this episode, Karuna shares his transition from programming to leadership, illuminating the crucial role of revenue cycle management and the alignment between marketing, sales, and customer success in driving revenue growth. He discusses MOURI Tech's focus on clien...

In this episode of The Channel CRO, we're joined by Stacy Hayes , Co-Founder and EVP Americas at Assured Data Protection . An expert in the data protection industry, Stacy shares his journey of disrupting the market with a novel pay-per-use model and scaling a company to manage over 20 petabytes of data. He discusses the importance of aligning marketing and sales for customer satisfaction, balanci...

In this episode, we hear Kathleen Martin and Desraie Thomas having a relaxed yet insightful chat with Brian Whitney , the Chief Revenue Officer at TRAY . They dive into what Brian's day-to-day looks like at TRAY and his journey in the sales and marketing world. Brian's pretty open about how he's been shaping the sales and marketing teams at TRAY, and he really stresses how crucial it is for these...

In the latest episode, Kathleen Martin sits down with Dan Wensley , CEO of ScalePad , for an insightful discussion on the evolving role of the channel chief in the IT channel landscape. They delve into the significance of having both sales and marketing teams report directly to the channel chief, underscoring the importance of this structure for organizational success. The conversation pivots to e...

Desraie Thomas and Kathleen Martin interviewed Greg Plum , who holds a pivotal role as a Fractional Channel Chief and Director at PartnerReady . The trio discusses various crucial aspects of business strategy, emphasizing the significance of comprehending and utilizing ecosystems for business prosperity. A key part of their discussion revolved around the critical alignment of sales and marketing t...

In the latest episode of The Channel CRO podcast, join hosts Kathleen and Desraie as they sit down with Ryan Pastian , the Chief Revenue Officer (CRO) of Language I/O . This insightful conversation jumps right into Ryan's unique journey to becoming a CRO, underlining the pivotal role of fostering relationships and building a robust community within the organization and beyond. Ryan shares his expe...

In this episode, Kathleen Martin and Desraie Thomas interview Mike Hanauer , founder of GreenLake Consulting and a fractional CRO. Mike shares his unique career journey, from studying nuclear engineering in the Navy to working in sales and eventually becoming a CRO. He discusses the importance of creating a clear path for career advancement and developing trust within the MSP community. Mike also...

In this episode of "The Channel CRO," guest Armon Aghaie , the Chief Revenue Officer at 1Path , delves into his career journey and the evolving role of a CRO. Aghaie shares his belief in the importance of longevity and mastery in a career, emphasizing that money is a byproduct of mastery in a chosen field. He recounts his consistent focus since childhood on becoming a CEO, which has shaped his car...

In this episode we're thrilled to have JD Miller , the CRO of Kantata , join us for an insightful conversation. J.D. will share his expertise on bridging the gap between various organizational divisions, shedding light on how the role of a CRO extends beyond just leading sales to encompass customer success, renewals, and new logo generation. We'll also explore the evolving dynamics of "smarketing"...

In this episode of The Channel CRO podcast, host Kathleen Martin interviews Kirsten Craft , the Chief Revenue Officer for North America at Prolifics , a technology solutions provider. Kirsten discusses her journey at Prolifics since 2013, initially as Vice President of Business Development and later as a member of the North American Board in 2020. She emphasizes fostering growth and innovation, pa...

In the latest episode of "The Channel CRO," we have the pleasure of hosting Joseph Landes , the Chief Revenue Officer (CRO) at Nerdio . Joseph shares his incredible journey, from his early days as a summer intern at Microsoft to his current role at Nerdio. With 23 years of experience and a global perspective shaped by living in various countries, Joseph's insights are both fascinating and invaluab...