THE CEO's WING WOMAN®

Welcome back to The CEO's Wing Woman®, CEOs and visionaries! Today's episode is special as Olivia pulls back the curtain and gives an exclusive peek into her personal life. Olivia Jenkin’s story is anything but traditional. Get ready to hear how her adventure began not in a lecture hall but at her family’s cosy kitchen table in South Australia back in 1993. Picture this: tiny Olivia, helping her m...

In today's episode of The CEO's Wing Woman®, Olivia dives into a super exciting topic – the 3-Step Formula to Building Cult-Brand Status as a Visionary CEO. Get ready for Olivia to share the three key pillars you need to focus on to elevate your brand – creating a bulletproof business, building an iconic brand, and stepping into magnetic leadership. This episode is jam-packed to help you transform...

Today, we're spilling the beans on a marketing gem you don't want your competitors to find out about... your customer avatar! It's surprising how many businesses overlook this crucial step. Join Olivia Jenkins as she breaks down the concept of the customer avatar from a stuffy marketing term to a relatable friend. She'll explore demographics, pain points, sources of information, objections to the...

In this episode, Olivia Jenkins breaks down the nitty-gritty of business growth, talking about the three main phases every business goes through... seed, startup, and growth. Using her own experiences working with over 500 CEOs, Olivia shares helpful tips and tricks for each stage. She covers everything from figuring out your audience and solving problems to rocking your online presence and findin...

In this episode, I'm thrilled to welcome Madelyn Carafa, the powerhouse behind The Healthy Hustlers Podcast, which has amassed over 3 million downloads. Madelyn, a devoted mother and a ray of sunshine and positivity, shares her journey from the initial "download moment" that sparked the creation of her podcast to becoming a leading voice in the realm of health, mindset, and manifestation. Since cr...

In this episode, I am excited to dive deep into the crucial roles of visionaries and integrators in a business. Visionaries, often the CEO, are the dreamers who set the business's direction, while integrators are the master implementers who execute these visions. In this episode, we talk about: The Role of Visionaries including their traits, challenges they face, and the importance of focus. The R...

In this episode, I am honoured to be joined by Eliza Nixon – mum of four, including identical twin boys, and the owner of the multi-six-figure brow studio, Brows by Eliza. Since Eliza and I have been friends since our early teens, I thought this would be the perfect episode to cover all things balancing business and babies, plus the power of long-term friendships that hold you through all the diff...

In this episode, I am excited to dive deep into a topic that is often very misunderstood but incredibly important for entrepreneurs – the difference between Business Coaching and Business Consulting. In this episode, we talk about: The difference between a Business Coach and a Business Consultant and the specific goals that each will aim to achieve. Whether it is possible to have a Business Coach...

In this episode, I chat with Talissa Triffitt, the CEO and Founder of Made To Milk – Australia’s go-to for breastfeeding Mum’s known for their delicious range of lactation goodies. Since recently acquiring breastfeeding activewear brand, The Milk Boutique, you could say that Talissa is ‘Australia’s Milk Queen’ given she now has not one – but TWO businesses in the breastfeeding space. In this episo...

In this episode, we’re deep-diving into one of my favourite topics and the cornerstone of this podcast – Growth Mindset. A Growth Mindset is the continuous pursuit of excellence, continually finding ways to better and improve yourself and not believing that you’re fixed or limited by your mindset. In this episode, we talk about: The difference between a growth mindset and fixed mindset and the cha...

In this episode, I chat with Tania Walsh, the CEO and Founder of VANI-T, and someone I was honoured to work alongside as General Manager from 2016–2019. VANI-T is an iconic Australian luxury tanning and cosmetics brand – and were the global pioneers of natural spray tanning solution in 2004. Quickly rising to cult-like status, VANI-T became an international success story with over 15,000 salons in...

In today's episode, I'm excited to introduce myself as your mentor on the show and share my career journey with you. As a 15x award-winning Business & Marketing Consultant, I've had the honour of working with some of the best CEOs and business leaders from all over Australia. But my journey hasn't been easy. I'll be sharing with you the challenges I faced along the way, and how I overcame them...

Get ready to supercharge your growth mindset with The CEO's Wing Woman Podcast, hosted by award-winning Business & Marketing Consultant, Olivia Jenkins. Olivia specialises in serving ambitious CEOs in the health, beauty, fashion, and lifestyle industries to create cult brands. With over 100+ CEOs under her belt and $45m in revenue generated, Olivia's mission with this podcast is to inspire, em...