THE CEO's WING WOMAN®

In this quick-hit mini episode, Olivia breaks down one of the most common points of confusion for business owners: is it a sales problem or a marketing problem? You'll learn how to spot the difference by identifying key signs—like what it means if you have plenty of leads but no conversions, or if you’re struggling to attract attention in the first place. If you’re ready to stop guessing and start...

What separates top 1% businesses from those that fade into the background? It all comes down to three core elements : 🔥 A Bulletproof Business —Built on solid foundations that stand the test of time. 💎 An Iconic Brand —Positioned as the go-to authority in its industry. ⚡ A Magnetic Leader —A visionary CEO who drives the brand’s success. When you combine these three elements, you create a brand...

Is it a leads problem — or a sales problem? In this episode of The CEO’s Wing Woman® , Olivia breaks down the key differences between marketing and sales — and how to diagnose what’s actually holding your growth back. You’ll learn: The signs of a messaging or marketing strategy issue How to tell when sales (not leads) are the bottleneck Why great marketing without conversion is just expensive nois...

You can't market what you don't deeply understand. In this episode of The CEO’s Wing Woman® , Olivia breaks down the must-have process every CEO needs to master: knowing your customer inside and out. When your buyer personas are dialled in, your messaging becomes magnetic — because you're speaking directly to your ideal customer’s pain points, motivations, dreams, and fears. Tune in to learn how t...

In this episode of The CEO’s Wing Woman® , Olivia dives into the non-negotiables every ambitious female CEO must define: your vision, mission, and values. Your vision is your North Star — the bold, aspirational future you’re building toward over the next decade. Your mission is what fuels the journey right now. And your values ? They’re the moral compass guiding every decision you make in business...

The ultimate goal for every visionary CEO? Building a business that thrives without their constant involvement. Yet, so many entrepreneurs struggle to step back, feeling tied to every decision. In this episode, we discuss: 🔹 Why autopilot operations are the key to sustainable business growth. 🔹 The biggest mistake CEOs make—staying too involved in the day-to-day. 🔹 How to create systems and pro...

Scaling beyond seven figures isn’t just about working harder—it’s about who you have on your team. If you want to reach eight figures and beyond, you need a top 1% team that brings expertise, strategy, and high performance to the table. In this episode, we discuss: 🏆 Why A-players will accelerate your business growth faster than anything else. ⚡ The difference between a startup mindset and a sca...

Some businesses spend too much time planning. Others dive headfirst into execution without a clear direction. The secret to long-term success? Mastering both. At OJC, we believe in the Strategy First, Execution Second approach—a method that ensures every decision is intentional, every move calculated. In this episode, we explore: 🔹 The biggest mistake CEOs make when executing too soon. 🔹 Why mos...

Success in business isn’t just about having a great idea or working harder—it’s about getting the balance right between strategy and execution. The Strategic CEO Method was developed to help business owners move from scattered action to intentional, high-impact growth. In this episode, we dive into: 🧠 Why strategy must come first before execution. ⚡ The common mistake of focusing too much on pla...

What if the key to high performance isn’t doing more — but doing less, strategically? In this episode of The CEO’s Wing Woman® Podcast , I’m joined by my incredible client Claire Jackson , Chief Habits Officer at The Habit Lab, to unpack the surprising reason so many CEOs struggle to sustain success. Claire shares her expert insights on behaviour design, habit formation, and how small, intentional...

Your business isn’t just about revenue and profit margins. True value comes from brand equity—the intangible assets that set you apart. While most entrepreneurs focus on immediate growth, the real wealth lies in building a brand that stands the test of time. In this episode, we explore: 💡 Why brand strength is just as important as financials. 💡 How trademarks, IP, and unique positioning increase...

Your mindset determines your success. As your business grows, the way you think, lead, and make decisions has to evolve too. In this episode, we break down the CEO mindset shifts that separate thriving entrepreneurs from those who stay stuck. 🔹 Early-stage business owners—how to stay consistent and committed, even when results aren’t immediate. 🔹 Scaling CEOs—why leadership confidence is just as...

High-achieving women are wired for success—they dominate in business, lead with authority, and make things happen. But when it comes to intimacy and relationships, many feel lost, disconnected, or stuck in their own heads. In this episode of The CEO’s Wingwoman Podcast , I sit down with Courtney Nolan , Australia’s go-to relationship and intimacy coach for high-performing women, to talk about: ✔️...

What separates successful CEOs from those who stay stuck? Speed of implementation. The most successful business leaders don’t just plan—they execute fast. In this episode, we dive into the power of implementation velocity and why action-takers always outperform perfectionists. What we cover: ✔️ Why quick execution leads to better business results (even if it’s not perfect). ✔️ The common trait amo...

A great strategy isn't just about having a plan—it’s about ensuring everyone in your business understands it. If your team isn’t aligned, even the best strategy will fall flat. In this episode, we dive into the importance of clear, effective communication in making your strategy work. You’ll discover: ✔️ Why a strategy is only as strong as your ability to articulate it. ✔️ How to align your team s...

Most business owners make a critical mistake: they only focus on sales when revenue is down. But what if sales became a daily habit rather than a last-minute scramble? In this episode, we reveal why consistent selling is the key to sustainable growth—and how you can make it part of your daily routine without feeling pushy or overwhelmed. You’ll learn: 🔹 Why sales should be an everyday priority, n...

Your vision statement isn’t just a sentence—it’s the north star guiding your entire business. 🌟 In this episode of The CEO’s Wing Woman® Podcast, we’re diving deep into how to craft a bold, inspiring, and future-focused vision statement that sets the foundation for a winning business strategy. Key Takeaways: ✅ Why your vision statement should be a 10-year goal (not a short-term milestone). ✅ Ho...

If your strategy isn’t working, the problem might be simpler than you think. In this episode of The CEO’s Wing Woman® Podcast, we’re breaking down the #1 mistake entrepreneurs make when crafting their business strategy—and how to fix it. Key Takeaways: ✅ The biggest mistake in strategic planning: lack of clarity on your end goal. ✅ Why strategy isn’t just a plan—it’s a roadmap to your ultimate v...

Building a business that stands the test of time isn’t just about having a great product—it’s about cultivating a raving fan base that’s obsessed with your brand. 🚀 In this episode of The CEO’s Wing Woman® Podcast, we dive into what it takes to build cult-like brand loyalty in the health, beauty, fashion, and lifestyle industries. Key Takeaways: ✅ The power of brand community and why it’s critic...

What does it take to be the industry leader? In this episode, we explore the power of brand perception and how to position your business as the go-to authority in your niche. It’s not just about what you say—it’s about what others say when you’re not in the room. Key Points Covered: ✅ Why industry leaders are defined by perception, not just performance ✅ The key elements of credibility: awards,...

In this special episode, Olivia Jenkins shares the personal journey and experiences that shaped the foundation of The CEO's Wing Woman®. From childhood memories of supporting her working mum to navigating the complexities of a family business, Olivia reveals the pivotal moments that inspired her passion for empowering visionary CEOs. Key Takeaways: The impact of growing up with a working mum on Ol...

Welcome to The CEO's Wing Woman® podcast! In this episode, Olivia Jenkins explores the crucial topic of creating leadership capacity and the white space necessary for scaling your business. 🔑 Key Points Covered: The importance of investing time in leadership development and creating white space. The difference between growth and scale, and how to transition effectively. Five key principles to enh...

Welcome back to The CEO's Wing Woman® podcast! In this episode, Olivia Jenkins delves into one of her favourite topics: the critical balance between strategy and execution. Discover why only 10% of businesses succeed at mastering both and learn the five key principles to ensure your business joins this elite group. Olivia explains the importance of investing time in crafting a solid strategy and o...

In today's episode of The CEO's Wing Woman®, we're diving into a growth mindset topic essential for all visionary founders: the seven traits of a magnetic leader with cult-like status. What makes a leader magnetic? It's someone who inspires and draws people in with their vision, optimism, and relentless ambition. Olivia will unpack these traits and explore how they help create successful businesse...

In today's episode of The CEO's Wing Woman®, Olivia Jenkins speaks about a topic she's incredibly passionate about – growth mindset. As business owners, we need to recognise that our business won't grow unless we do. If we stop growing as leaders, our business will likely stop growing too. In this episode, we'll unpack the three main things we tell ourselves that hold us back from achieving the le...