The CEO Sisters' Road Trip

Summary What happens when a high-achieving evolutionary biologist leaves a prestigious academic career, handles the chaotic logistics of a three-boy household, and unexpectedly finds her true creative voice in raw clay? In this episode of the CEO Sisters Road Trip, sisters Liz Szporn and Sarah Trueman sit down with Carrie Norin, the brilliant founder of Matte Porcelain Design—a luxury line of ungl...

Summary In this episode, Liz and Sarah explore how small businesses can leverage AI to boost efficiency, creativity, and growth. They discuss practical strategies, ethical considerations, and future trends in AI integration, making complex concepts accessible and actionable. Key  topics AI integration strategies for small business Building a digital mind and digital assets Balancing human touch wi...

Summary In this episode, sisters Liz and Sarah explore the empowering reasons why launching or restarting a business after 40+ can be a game-changing move, fueled by confidence, life experience, and authenticity. They share personal insights, challenges, and practical advice for women embracing their second act with boldness and purpose. Key Topics: The shift in mindset from career start to second...

Financial Facts or Feelings? How to Use Data to Overcome Overwhelm and Drive Decisions In this solo episode, Liz Szporn of CEO Sisters Road Trip shares a simple but powerful approach to gaining instant clarity on your financial health. Whether you're feeling overwhelmed or unsure about your business’s numbers, learn how to cut through the noise with just a few key data points to make confiden...

Summary Have you ever walked away from a high-stakes meeting or a sales call realizing you spent the entire time speaking in circles? In this episode, Liz and Sarah sit down with Jen Nonn-Murphy, a licensed speech-language pathologist and CEO coach who specializes in the brain science of communication.  Jen explains why smart, capable women often fall into the "over-explaining trap" and...

Summary In this episode, Valerie Thomas shares her inspiring journey from a competitive figure skater to a full-service family photographer, highlighting her evolution, business growth, and the importance of creating lasting memories for families. Discover her unique approach to pampering and really serving clients with an exceptional photography and studio experience. Key  topics Valerie's t...

Ep. 21 - Ditch the Script: Leading with Authenticity Summary In a world of polished LinkedIn profiles and AI-generated corporate speak, many female founders feel they have to "act" like a CEO to be one. In this episode, Liz and Sarah dismantle the "Performance of Leadership" and explore why your "you-ness" is actually your greatest competitive advantage. They discuss...

Summary This episode explores the power of community and accountability in business success. Liz and Sarah discuss how surrounding yourself with the right people can skyrocket your chances of success from 10% to 95%, and share practical tips for building effective support networks. Key  topics The impact of community and accountability on business success Different types of community: front porch...

Summary In this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal stories, practical strategies, and insights to help entrepreneurs scale with clarity and confidence. Key  topics Transitioning from maker to CEO The concep...

Summary In this week’s episode, sisters, Liz and Sarah share their unique experiences growing up in a family of entrepreneurs. They reflect on their childhood adventures, the lessons learned from their parents' various businesses. They think through the skills they developed along the way.  The discussion touches on the challenges of leadership, the importance of community, and the financial...

Liz and Sarah have a great conversation with a guest who straddles the coaching and creative world in an incredibly beautiful way.  Join us in this captivating episode as Jill Huentelman of Huentelglas shares how she transitioned from building a successful corporate training company to embracing her passion for stained glass art. Discover her insights on building beauty, community, and belief whil...

Summary In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the intersection of creativity and business with New Jersey artist, Laura Angress of Murals By Laura . Laura shares her journey from the corporate world to becoming a successful muralist and fine artist, inspired by her experiences in the Sistine Chapel. The conversation delves into the challenges and triumphs of building...

Summary In this engaging conversation, CEO Sisters, Liz Szporn and Sarah Trueman explore the challenges faced by female entrepreneurs, particularly around pricing and self-worth. They discuss the alarming statistic that less than 18% of women business owners pay themselves a salary consistent with industry standards, highlighting the need for a shift in mindset towards valuing their work. The duo...

Summary In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the multifaceted nature of productivity, emphasizing the importance of managing energy over time. They discuss personal experiences with burnout, the balance between creativity and structure, and the challenges of navigating business and home emergencies. The sisters share practical productivity hacks, lessons learned from...

Summary In this episode of the CEO Sisters Road Trip, Liz and Sarah discuss the concept of work-life harmony, reflecting on their past year in business and how they define success on their own terms. They emphasize the importance of anticipation and planning, especially in the context of seasonal business cycles. The conversation also touches on the significance of establishing boundaries and rout...

In this episode of CEO Sisters Road Trip, Liz and Sarah welcome Dr. Erin Reardon, an emergency room physician who transitioned out of the emergency room to saveing lives in a more proactive way through Emergency Health Fix , a health company focused on prevention and metabolic health . Our conversation covers the sisters' recent retreat for business planning and Dr. Erin's journey from t...

Summary In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the importance of financial clarity and mindset shifts in managing business finances. They discuss common cash flow mistakes, share personal financial stories, and emphasize the need for systems to optimize profitability. The conversation highlights the emotional pressures of running a business and the significance of havi...

In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the concept of 'The Art of the Pivot' in business. They discuss the importance of adapting to change, the challenges of decision-making, and the emotional aspects of navigating business crises.  The sisters share personal anecdotes, insights on innovative pivots post-pandemic, and the significance of having a support sys...

In this episode, art therapist and awesome human, Tracey Saia discusses the therapeutic use of art to help individuals identify and overcome personal barriers with Liz. They explore how visual expression can facilitate emotional exploration and provide insights into the obstacles that hinder personal growth. Takeaways -When feeling stuck, art can help access emotions. -Visual representation can cl...

Summary In the inaugural episode of the CEO Sisters Road Trip, Liz Szporn and Sarah Trueman introduce themselves and share their entrepreneurial journeys. They discuss their motivations for starting the podcast, the importance of sharing stories, and the lessons learned from their business experiences.  Liz dives into her CEO road trip so far and shares how it brought her to where we are today. Th...

Summary In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the journey of building a business with purpose, focusing on Sarah's venture into the pottery business. They discuss the importance of creativity, the challenges of entrepreneurship, and the support of family and community. The conversation highlights the mission behind Sarah Jane Pottery and the significance of creat...

Kelsey Bross started her granola company, Kels Kitchen Table, two years ago. Food has always been a love language for Kelsey, stemming from her Italian family background. Hustle and hard work have been ingrained in Kelsey since childhood. Kelsey emphasizes the importance of a strong support system in her entrepreneurial journey. She believes in the power of asking for help and not being afraid to...

Summary In this episode, Liz and Sarah explore the theme of facing fears, particularly in the context of business and personal growth. They share childhood memories of fear, discuss the anxiety associated with public speaking and presentations, and offer practical mindset shifts to overcome paralysis by analysis. The conversation emphasizes the importance of practice, the struggle with perfectioni...

Summary In this conversation, Sarah and Liz share their journey toward entrepreneurship, highlighting the moments of inspiration that led them to pursue a passion for creativity and business. They reflect on the influence of figures like Ali Laputka, and Martha Stewart as well as the challenges of balancing timing and motherhood with aspirations. Takeaways The idea for the business was always in m...