The Category Queen Show

Joining me today is Luis Baez, Business Strategist and Sales Trainer with over 14 years experience in the B2B and corporate sales space. If you are working full-time while starting your own business, this is the episode for you! Luis balanced his own entrepreneurial journey with a full-time job at one of the most demanding Silicon Valley companies, and he's lived to tell about it.  In fact, he's T...

If you’re struggling to sell your programs & services and convert leads into buyers, it’s possible that you’re selling the wrong thing. The messaging behind your offer and the offer itself is everything when it comes to building know, like and trust with your prospects and creating enough desire for them to hire you or buy from you. Learn about the most effective way to reach your ideal client (it...

People are busy and distracted. As they scroll through content, they'll keep scrolling unless something truly catches their eye and makes them want to continue reading.  What does that content look like? In today's episode, I'll be helping you to gain clarity on writing eye-catching content that will stand out to your audience. Well-crafted content will help your audience to get to know and to tru...

What are you currently tolerating in your life? And how is it impacting your business results? In today's episode, I'll be discussing tolerance; the practice that we build around our business and life that acts as a buffer and indicates to us what is OK and not OK. In knowing what you will glady tolerate, you will change the way you show up in life.  Learn how tolerance can help you have those har...

If you're struggling in your relationship with money, you will love hearing from today's guest. Kari Olson is a Christian Mindset & Business Strategist who helps entrepreneurs step into their purpose and heart's desire. Kari's money mindset was established early on when she and her sister would tiptoe around the house when their dad would come home for lunch from a job he hated. He'd take a nap, a...

Today's episode is the final part of a three-part series on getting more (premium) clients. If you haven't yet listened to parts 1 and 2, I highly encourage you to do so! Today I'll be discussing how we can encapsulate our unique qualities in speaking to our dream clients. While there may be many other people in your niche, you are unique and it is your unique brilliance that will attract the most...

Today's episode is the second of a three-part series on attracting premium clients and scaling your business the simple way: no hustling, no paid advertising, no spammy sales tactics! If you haven't had a chance to listen to the first part, I encourage you to do so! Today I'll be discussing how your messaging has everything to do with the types of clients you’re attracting and how to really captiv...

The question I hear most is "How can I get more clients?"  Today's episode will be the first in a three-part series on getting more premium clients consistently and scaling your business the simple way. In this first part, I cover the foundation to stepping into any new result you’re trying to create for yourself. It’s the thing that MOST overlook… which is why so many people are falling short of...

Are you ready to scale your business...like really ready to scale your business? First of all, some great news: you don't have to hustle your face off to achieve better results. Whew! By creating a high-ticket offer, you'll be able to scale your business in such a way that you'll still be working hard, but just not as much.   If you're ready to scale and have the ability to carve out some precious...

Platform building: I LOVE this topic! Helping others get more visible is my jam.  Today, I'll be talking about the importance of visibility: getting known, seen and heard online and really building your brand.  Now is the time to think about visibility, especially if you are in the $0-100K bracket. I'll walk you through building awareness of your brand by taking these action steps beginning today....

Today's guest Nellie Harden is no stranger to the homeschooling/virtual learning space. In the wake of her husband's health crisis six years ago, Nellie decided to homeschool their four children. After some trial and error, she created a homeschooling environment that not only enriched her relationships with her children, but also allowed them to flourish as well.  It was a chance encounter at the...

I hear this a lot… “it’s taking too long..” and I wanted to address it head on.  I share some stories (non-business related) that will help you understand your own journey and how you can overcome frustration, discomfort, and feelings of “stuckness”. Because discomfort WILL happen. But the worst thing you could do is run away from it. Tune in to figure out why. -- WHERE TO FIND ME -- Instagram: ht...

"Self-care"is a popular buzzword that has been tossed around frequently. Self-care will mean different things to different people, but it goes WAY beyond spa days. In this episode, I’ll reveal the foundational principles of self-care and help you connect to the bigger “why” of prioritizing YOU.  If you’re busy placing others’ needs above your own or just feel like you’re always running on an empty...

If you have a Facebook group, you're in luck! A Facebook group allows you to create community, collaboration and engagement among your members. You also have an audience full of your ideal clients! More than ever, people are looking for community, connection, and collaboration. Today I'll be discussing how you can leverage your Facebook group to create the community and connection members are look...

How can we live a life that we love doing what we love? It's not as crazy or as hard as it sounds. Today I chat with intuitive business coach Amber Frelin, and we take a deep dive into what it means to build wealth around your unique personality.  We all have gifts that we can offer the world while at the same time creating a life that we love and generate the level of wealth that we want. It's no...

This week I'm joined by Transformational Coach and Best Selling Author, Angela Aja, who will be sharing with us her own story of transformation. Angela found her world completely turned upside down one day and had to learn how to rebuild her life from almost nothing. You'll find incredible inspiration from her store as well as the tools for framing your own narrative as a source of strength and re...

Did you know indecision is the biggest income killer? In today's episode, I'll be discussing why indecision can be costly to your business and how you can tackle it (hint: it's not easy, but it CAN be done). There are many factors that influence our decision-making, but "noise" is one of the strongest. I'll take you through the decision-making process and silencing the noise that can interfere wit...

Every marriage has a story. Ours has been an ongoing incredible journey, and my husband Ryan and I had a chance to chat with our friend Monica on her podcast, " On the Brighter Side of Marriage." We'll talk about how we got off to a very non-traditional start, and how that taught us to release collective expectations around marriage and family.  And how later on, both Ryan and I started our entrep...

I'm going to give to you straight, and then I'll unpack it.    In order to attract high-level clients, you must be attractive. Not in the physical sense, but in the magnetic sense.    Today I'll be discussing how to reframe "hustling," and how cleaning up your mindset can create a path for you to create an amazing business. How are you showing up, and who are you showing up as?   Once we learn the...

Probably the EASIEST thing to do in December is to slack off; after all, you want to enjoy the holidays and lean into extra family time.  What if you thought of December as a time to initiate some momentum for the upcoming year instead? I'll be sharing some revenue-boosting ideas to help you move forward through December and into 2021 feeling energized and inspired.  Every month is the perfect tim...

One of the most common questions I get from friends, colleagues, and clients is "How do I stay motivated?"   Today, I'll let you in on the reasons why you may be feeling a lack of motivation, and how you can overcome some of the most common barriers to feeling unmotivated in your business.    We're all smacked with low energy and low desire phases from time-to-time; it’s SO common. I'll be discuss...

Wondering how you can sign your first, or even next, high ticket client? My client, Chelsea Oyler and I talk about how she signed her first $5k client and how it was under the most unexpected circumstances. But the principles she stood in are exactly why she was able to achieve this big milestone in her business -- in the easiest way possible. --WHERE TO FIND CHELSEA-- Facebook Community: https://...

One of the most frequent questions I get from clients is “Should I keep my business and personal social channels separate?”    More than ever, people want connection. We are constantly being sold to. By co-mingling your personal and business accounts, you are actually giving yourself an advantage. And I share more about HOW you can do this and what this looks like as you create your content strate...

When I was growing up, I internalized the old messages surrounding success: one has to be really smart, constantly hustle, sacrifice and do all the things “successful” people do: go to college, get a degree, climb the corporate ladder, achieve all the credentials. Well, I did all those things, and SURPRISE: it wasn’t as fulfilling as I anticipated. There is no one set path to success. Learn how I...

How will you react to negative feedback from criticizers? Will you be able to maintain your personal integrity and your brand integrity even if it feels REALLY tempting to lash out. Eventually, you’ll be triggered by a nasty comment or DM on social. By learning and understanding your triggers, you’ll be able to step back and BREATHE before replying. Even better, you can learn how to respond to tri...