Eli Igra Serfaty

The Category Leaders Podcast

Business EN ↓ 11 episodes

The Category Leaders Podcast is where B2B executives and innovators step into the spotlight. Each week, host Eli Igra Serfaty interviews leaders who are driving change in their industries—those who believe in building trust, credibility, and legacy while shaping conversations that matter.

Author

Eli Igra Serfaty

Episodes

11 - Marketing Co-Pilots and Smaller Ponds: How Startups Can Win Big by Focusing Small with Lora Kratchounova 01.06.2026 21:35

In this episode of Category Leaders, your host Eli Igra Sefarty interviews Lora Kratchounova, founder and CEO of Scratch Marketing, a B2B tech marketing agency. Lora shares her journey from corporate marketing to founding her agency in 2009, driven by frustration with single-service agencies. She discusses integrated marketing strategies for startups, emphasizing proper diagnosis, positioning, and...

10 - Beyond AI: Why Grit and Human Connection Still Win in Sales Development with Gabe Lullo 20.04.2026 24:00

In this episode of Category Leaders, your host Eli Igra Sefarty interviews Gabe Lullo, CEO of outsourced SDR agency Alleyoop. Gabe shares his journey from selling t-shirts at age 11 to training over 8,000 salespeople. He discusses what separates top SDRs, grit and burning desire, and addresses AI's role in sales, arguing it amplifies rather than replaces human connection. Gabe emphasizes content c...

9 - Navigating the Human Side of Leadership: Empathy, AI, and Team Dynamics with Ashley Herd 13.04.2026 24:22

In this episode of Category Leaders, your host Eli Igra Serfaty speaks with Ashley Herd, founder of Manager Method and author of The Manager Method . Ashley shares her diverse career journey and introduces management style analogies, "tight jeans," "oversized sweatpants," and "cozy joggers", to illustrate the importance of balanced leadership. She emphasizes empathy, one-on-one meetings, and recog...

8 - Redefining Entrepreneurship: Why Buying Beats Building from Scratch with Chat Joglekar 09.03.2026 21:02

In this episode of Category Leaders , your host Eli Iga Sefarty interviews Chat Joglekar, Co-Founder and CEO of Baton. Chat discusses his journey from building major tech businesses to launching Baton, a platform dubbed the "Zillow for small businesses." He explains how Baton uses technology to deliver fast, affordable business valuations and connects buyers and sellers with advisory support. The...

7 - The Best Strategies for Building Market Eminence Beyond Thought Leadership with David Newman 02.03.2026 34:41

In this episode of Category Leaders , host Eli Igra Sefarty and guest David Newman, author of Market Eminence , explore how B2B founders can achieve true market eminence, not just visibility or thought leadership. David explains the importance of targeted visibility, deep audience respect, and strong brand differentiation. He critiques generic "how-to" content, urging founders to focus on insight-...

6 - Mastering Brand Transformation: Aligning Strategy, Visibility, and Growth with Robert Laplante 23.02.2026 22:19

In this episode of Category Leaders , host Eli Igra Serfaty interviews Robert Laplante, Founder and CEO of Workshop Built, about the vital connection between brand transformation and business growth. They discuss Robert’s journey, the importance of aligning brand and business strategy, and the challenges of organizational alignment. The conversation covers simplifying brand concepts, executive vis...

5 - Overcoming Challenges and Embracing Change in the Field Service Industry with Draven McConville 26.01.2026 17:17

In this episode of Category Leaders , your host Eli Igra Serfaty hosts Draven McConville, Founder and CEO of Klipboard.io. Draven discusses founding and rebranding Klipboard.io, overcoming challenges like Brexit and COVID-19, and the company’s growth and evolution. Draven highlights the importance of strong branding, the rapidly changing AI landscape, and future innovations such as advanced AI int...

4 - Trust and Growth for Challenger Brands: Navigating Today’s Public Relations Landscape with Matt Kovacs 19.01.2026 25:20

In this episode of Category Leaders , the host Eli interviews Matt Kovacs, President of Blaze PR. Matt shares his journey from retail marketing to leading a PR agency focused on challenger brands. The conversation covers the evolution of PR, its integration with marketing, the impact of AI, and the importance of authentic storytelling and executive thought leadership. Matt also emphasizes collabor...

3 - AI Solutions: Why Waiting for the Perfect Moment is Like Waiting for a Unicorn with Shay Levi 12.01.2026 22:40

In this episode of Category Leaders , your host Eli Igra Serfaty interviews Shay Levi. Shay is the CEO and Co-founder of Unframe AI and shares his entrepreneurial journey from founding NoName Security to building Unframe AI, a company enabling enterprises to rapidly adopt tailored AI solutions. Shay also discusses the challenges of enterprise AI adoption, Unframe AI’s unique try-before-you-buy mod...

2 - From Startups to Giants: Pillars for Effective Leadership with Jim Carlough 06.01.2026 26:00

In this episode of Category Leaders , your host Eli Igra Serfaty interviews Jim Carlough, leadership expert and author of The Six Pillars of Effective Leadership . Jim shares pivotal moments from his career, emphasizing the importance of integrity, empathy, compassion, stability, focus, and humor in building high-performing teams. He discusses the critical role of trust in leadership and sales, co...

1 - The LinkedIn Evolution: From Recruiting Platform to B2B Growth Powerhouse with Eli Igra Serfaty 10.11.2025 14:28

In the inaugural episode of The Category Leaders Podcast , Josh Elledge of UpMyInfluence speaks to Eli Igra Serfaty, the Co-Founder & CEO at MAIA Digital and creator and host of the show. Eli shares the podcast’s mission: spotlighting executives and innovators shaping B2B growth, with a focus on leveraging LinkedIn. They discuss what defines a “category leader,” the evolution of LinkedIn from...