The Cassandra McClure Show

In this episode of The Cassandra McClure Show, Cassandra begins a deeply personal healing series exploring trauma, identity, problematic thinking patterns, and the stories people carry about themselves after survival. Using the metaphor of actors and the many roles people play throughout life, Cassandra unpacks how trauma can freeze identity, create shame-based self-concepts, and convince people t...

In one of the most personal episodes of The Cassandra McClure Show to date, Cassandra opens up about her therapy journey, complex PTSD diagnosis, motherhood, high-functioning anxiety, and what it really means to heal while appearing “successful” on the outside. From nonstop productivity and survival mode to emotional processing, boundaries, and self-awareness, this episode explores the hidden real...

What does it really take to build something meaningful? In this episode, Cassandra McClure opens up about the strategy, pivots, emotional resilience, boundaries, and real-life lessons behind what she’s been creating lately. This is a conversation about what people often don’t see behind the events, partnerships, polished content, and community leadership. If you’re a woman building a business, gro...

What is Super Bowl week really like when you’re covering it as media? In this episode, Cassandra McClure takes you inside her first Super Bowl as a credentialed journalist — from picking up her badge at Moscone Center to sitting front row at NFL Honors, backstage with comedians and musicians, and moving between luxury fashion experiences, charity galas, and invitation-only industry rooms. Along th...

If you keep marketing to the same audience over and over again, you’re not building demand — you’re draining it. In this candid episode, Cassandra breaks down one of the biggest mistakes founders, creators, and event producers make: promoting to the same circle without ever checking in on where people actually are in their lives. From audience fatigue and unfollows… to collaborations that fall fla...

Why Cassandra believes collaboration always wins over competition — and how this mindset has helped her retain the same designers, photographers, and partners for over a decade while growing her clean living empire. In an industry known for burnout and high turnover, Clean Living founder and strategist Cassandra McClure reveals how she’s kept the same designers, photographers, and creative partner...

Get ready to experience the most exclusive wellness and founder retreat of 2025 — The Clean Living Founder Retreat, presented by Cassandra McClure, Clean Living Magazine, Napa Valley StreamFest, Napa Valley Car Club, HerSociety and The Wellness Affair. This episode pulls back the curtain on a weekend unlike any other — happening December 12–14, 2025, in Napa Valley, California — where founders, me...

More than a podcast, The Cassandra McClure Show is a behind-the-scenes look at how community, creativity, and strategy come together to fuel entrepreneurial success. Hosted by Cassandra McClure, founder of Clean Living Magazine and The Cassandra McClure Agency, the show highlights the people and ideas transforming beauty, fashion, sustainability, and lifestyle industries. Events: luma.com/cleanliv...

Step inside the Clean Living Collective Marketplace at Newtopia Now 2025! Cassandra McClure, creative director of Clean Living Magazine, spotlights the groundbreaking brands she’s bringing to Denver this August 20–22. From Maison Palo Santo’s grounding rituals to Good Kitty’s UTI Biome Shield, discover clean beauty, wellness, and lifestyle innovators like Sweet Leilani Cosmetics, Masami Hair, Cair...

In this very special episode of The Clean Living Show, host Cassandra McClure pulls back the curtain on what may be the most transformational experience of the year: The Clean Living Founder Retreat happening August 20–22, 2025 in Denver, Colorado—during the national wellness tradeshow Newtopia Now. This isn’t just another conference. It’s a high-vibe, founder-first retreat designed for women in w...

In this powerful solo episode, Cassandra McClure recaps the unforgettable Empowered & Elevated event hosted at Pvolve Los Angeles—a gathering that brought together founders, healers, and clean living leaders for a day of movement, nervous system healing, and authentic connection. From somatic exercises and pelvic floor awareness to behind-the-scenes reflections and clean brand spotlights—this...

In this episode, Kat is chatting with Stacy Poa, founder of Vaihea Skincare , to discuss how she is building the brand, how her corporate career has prepared her for the journey as an entrepreneur, and why simplicity and effectiveness with a touch of indulgence is essential in her signature skincare routine. Stacy shares the inspiration behind Vaihea , from her years in the beauty industry to draw...

LIVE from the Clean Living Podcast set! Join host Cassandra McClure in this special behind-the-scenes episode with Danielle Foster, founder of Wellness Affair, as she shares the exciting details of her upcoming partnership with The Yoga Expo, happening April 13th in Pasadena, CA. We go deep into how this intentional collab is uniting conscious brands, wellness experts, and a vibrant community of y...

In this episode, Kat chats with Stephanie Bastow, founder of Active Beauty , a wellness and beauty supplement brand designed to enhance skin health and overall wellness. They dive into the unique ingredients in Active Beauty’s products, particularly astaxanthin and marine collagen, and how these support a healthy, active lifestyle for the modern wellness woman. Stephanie shares her personal wellne...

In this week's founder series Kat is sitting down with Danielle Foster of the Wellness Affair, to talk all things wellness, health, and clean eating. Danielle shares her journey from facing personal health challenges to building a thriving wellness community. They discuss the importance of clean eating, how sustainability plays a role in wellness, and the power of authentic connections among w...

Title:  Key Takeaways In this week's founder series Kat is chatting with Cassandra McClure, to go behind the scenes on the Clean Living Experience. They explore the challenges posed by the LA wildfires and how the event has been rebranded to better serve the community. The discussion emphasizes the importance of supporting small, women-owned businesses and creating a safe space for connection...

In this episode, Kat is chatting with Jamie Ortiz, founder of Espieve, an esthetician approved mineral sunscreen brand. Jamie shares how motherhood and her 20+ years of experience as an esthetician inspired her to create a better mineral sunscreen. They also discuss how mineral sunscreens work, the importance of clean ingredients for your skin and the planet and why she steers clear of aerosol spr...

Glo Eco x Clean Living Founder SeriesIn this episode of the Glo Eco x Clean Living Founder Series, Kat is chatting with Salome Sallehy, founder of Sugar Sugar Wax, about why sugaring just might be the most eco friendly & painless hair removal option. Salome shares how her lifelong struggle with sensitive skin and hair removal led her to discover sugaring and inspired her to create Sugar Sugar....

In this episode, Kat is chatting with Raana Kashani Gregg, founder of Lunaescent , about her sustainable skincare tool and the journey behind creating it. Raana shares the personal story of how treating her son’s eczema sparked the idea for Lunaescent and led her down a path of innovating to address the limitations of traditional skincare tools like gua sha and jade rollers. With a focus on hygien...

In the latest installment of the Founder Series, Kat is sitting down with Andrew Nicol, the mastermind behind Element Brooklyn. In this conversation, they discuss the brand's mission to provide sustainable & more affordable refills for the luxury home items we all know and love and reduce plastic waste. They’ll also get into the importance of eco-friendly practices in the personal care industry an...

In the latest installment of the Founder Series, we're chatting live with Sarah Potempa, the CEO and inventor of the Beachwaver on how they tackle sustainability at scale. Since the viral curling iron launched 14 years ago, they've been able to reduce packaging by 50% all the while continuing to grow the brand. We'll also chat with Sarah about how she views sustainability in both business and at h...

Get ready for a mini masterclass on creating the life of your dreams, leading from a heart-centered space, and building regenerative businesses that make a real difference in the world with Suzy Batiz! Suzy is such an inspirational speaker and business leader. She's the founder of multiple brands including PooPourri & Supernatural. In this live episode recorded at Foundermade in LA I got to ch...

The clean skincare brand Fablerune is dedicated to skincare rooted in legacy. It focuses on recipes and botanicals passed down through generations. By using ancient ingredients proven both historically and scientifically, the brand centers around ancestral healing and wellness, taking us back to a time when people exchanged beauty secrets, recipes, knowledge, rituals, and traditions.  Both founder...

Elaine Gong was raised in a remote region called Daliang Mountain in the southern part of the province of Sichuan in China. She excelled academically despite early hardships, including losing her father at only four years old and being raised by a single mother. After studying chemical engineering at the University of Cambridge and gaining experience at Unilever, she became passionate about skinca...

Thinking about hiring a publicist in the beauty industry or been let down by an agency in the past? In this episode, Cassandra McClure dives deep into the role of a strategic marketing Consultant and publicist and what sets her apart in the beauty world. Discover what goes into a custom PR package and why a personalized, boutique approach can be your best investment yet. From media outreach and se...