The Casla Podcast

We’re joined by Pete Osborne, Professor of Advanced Manufacturing at the University of Sheffield AMRC and Director at Innovation Launchpad Network+. Pete has worked at the AMRC for nearly 18 years, having originally come to Sheffield from Norfolk to study engineering - and, like many, never left. In this episode, Pete gives us a fascinating insight into the University of Sheffield AMRC: how it cam...

We’re joined by Liz Goodbrand, certified ADHD and neuro-inclusion coach and founder of The Goodspace, supporting neurodivergent professionals and the organisations they work in. We talk about her pivot from corporate marketing leader to founder, how neurodiversity shows up in marketing teams, and practical ways leaders can build more neuro-inclusive environments. We cover burnout, masking, and how...

We're joined by Jake Bird, Director at JI Marketing, a consultancy that bridges the gap between AI innovation and strategic marketing. Jake founded JI Marketing in February 2025, after working in B2B marketing for the best part of a decade. In this bumper episode, Jake shares how he quickly recognised the major impact AI was going to have on B2B marketing (and particularly on how companies go...

We’re joined by Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting. After close to a decade inside corporate PR, advising banks, SaaS companies, governments and the occasional scandal-prone CEO, Caroline realised that most comms were "painfully dull, strategically thin or written by people who’ve never had to calm a board". Caroline is focused on creating cle...

We’re joined by Dan Mortimer, Head of Marketing at Nimble Approach, a technology consultancy headquartered in Sheffield. Early on in his career, Dan ran Norton Creative, a marketing agency formed as part of The Sheffield College, designed to help apprentices gain real world skills and experience working on live briefs for real companies. He has creative skills in video production, photography, des...

We're joined by Mel Kanarek, Digital Economy Specialist and Director at Sheffield Digital. Mel began her career in the music, fashion and consumer goods industries, but has always been far more interested in business to business and technology. In the early 1990s, Mel was able to combine these elements by working at a PR firm focused on B2B tech, experiencing the dot com boom and bust and Y2K...

We're joined by Charlotte Allen, Marketing Manager at Millgate Connect. Charlotte began her B2B marketing career at GE, before moving on to Atmospheric Water Generation manufacturer Hogen Systems. Earlier this year, she started a new chapter at Millgate Connect, the telecommunications branch of tech firm Millgate. In the episode we cover: Manufacturing • What it's like to work as a marke...

We’re joined by freelance B2B copywriter and content strategist, Tom Wearing. Tom started his career as a graduate in a client services role at a large B2B marketing agency. He realised fairly quickly that he was better suited to working as a creative, and moved into the agency's copywriting team. Tom has developed a reputation for being an excellent copywriter, and has been working freelance...

We’re joined by Fractional Marketing Strategist, Paola Piccinno.  Paola has spent most of her career working at global tech corporations in the UK, EMEA and now APAC. Last year, she decided to embark on a fractional journey, and is currently focused on partnering with B2B agencies and companies all over the world to support them with their ABM and broader marketing initiatives. We cover: • How Pao...

We’re joined by Maddy Barber, who leads content marketing at award-winning conversation intelligence platform, Jiminny.  We cover: • How Maddy would define content marketing • What good content marketing looks like • What content marketing approaches aren’t working so well • Maddy’s main learnings about content marketing this year • How Jiminny can help marketers create more compelling content • W...