The Cash-Based Practice Podcast

After Dr. Morgan Camp finished his Medical residency, he accepted a position in a successful, cash-based functional medicine clinic where he got to work alongside experts in the field. He found early success and soon decided to open his own concierge medical practice which attracted a good number of high profile clients in the Bay Area.  He built his practice over time with low risk by moonlightin...

As business around the country begins returning to normal, many practices are looking to hire new staff. With that in mind, this week's podcast is focused on how to structure a position and compensation package so you can attract the right sort of candidate. I explain the legal, psychological, and strategic factors to consider in order to make sure your next hire is a good one! This "highlight" is...

Earlier this year, Jordan Mather and his partner Will Boyd set out to discover why some of their clients' online workshops were generating so much more business than others. When they realized that difference came from my Online Patient Attraction System , they reached out to learn more. This week's podcast was recorded during a Facebook Live in which Jordan conducted a 'reverse-interview' with me...

In this episode, I dig into the specific strategies and marketing tactics that have led some practices—like my own physical therapy practice in Austin —to not only survive the pandemic, but actually thrive. You'll hear exactly what has worked to keep my own cash-based practice going strong throughout 2020 and my marketing plans for the coming months. You'll also hear about our Labor Day flash sale...

During PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. So right after graduation, she started a pelvic health program in an outpatient orthopedic clinic and ran it for 2 years. Over time, she realized her dream of a standalone, dedicated pelvic health clinic where patients could be completely comfortable wasn't really possible within the insurance-based busine...

In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition . While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer resonate far more than a generic "we fix everything" message ever could. This approach has been a real game changer for many practice own...

Scott Waddell has been building cutting-edge content management systems for more than 20 years. His company, PatientSites , has spent the past decade developing software services and tools to make owning a cash-based practice easier and more profitable. As this year's pandemic unfolded, PatientSites was among the first to provide vital information, ideas, and support to help practices continue to...

In this episode , I explain how you can develop a mindset that will allow you to artfully handle cost conversations about your cash-based services. You'll hear how to shift your perspective and help convince yourself of the substantial value you provide. Believe it or not, in time you'll come to truly believe your pricing is fair and reasonable—so you can calmly, confidently ask patients to pay fo...

Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her " Healthy Wealthy and Smart " podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide audience as well. In light of the recent surge in telehealth capabilities among my listeners, I'd encourage everyone to consider su...

In this episode , we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members of my Mastermind Gold group, as we brainstorm on how to enhance the effectiveness and reach of their social media marketing efforts. You'll learn specific techniques for efficiently generating conten...

After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he'd never imagined owning a practice, after having kids, he couldn't bear the thought of coming home from work each day drained and unhappy. He knew he wanted something more, and that led him to begin exploring cash-based PT options—including listeni...

In this highlights episode , Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it's likely a whole lot of your carefully written emails are never seen by anyone. Remember, every message that goes missing is a potential...

After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a year when he took over a thousand incoming prospective patient phone calls at his practice. And over time, he has identified some co...

In this podcast , Jarod explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more easily. It's a concise tutorial that demystifies the subject for those who haven't yet made the leap into social media marketing, a...

Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient orthopedic setting where she was responsible for seeing 3 patients per hour would become unbearable after her delivery. She knew she needed to find a way she could spend more time with her kids, treat...

Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I'm incredibly fired up about: How a practice can use online workshops to quickly acquire loads of new patients… BOTH telehealth patients AND in-clinic patients. Thanks to COVID19, I had to temporarily convert my own physiotherapy practice to 100% telehealt...

This week marks the launch of my Online Patient Attraction System , a course that teaches you precisely how to create webinars and online workshops that generate loads of telehealth patients for your private practice. So in this episode of the podcast , I'm sharing a segment from the course that walks you through how to create a high-converting presentation script that will ensure your webinar act...

In this episode , I explain how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great followup strategy for increasing reactivations and tune-up sessions and keeping your practice top of mind among discharged patients. You'll hear tips for deciding if there's sufficient interest, how to approach sche...

This week's highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area "direct primary care" physician with a private medical practice near my own cash-based physical therapy clinic in Austin, Texas . As our interview began, we inadvertently recorded a great example of a conversation I like to have with all my physician referral sources. I find it really helps them bett...

In this episode, I do a deep dive on how to approach social media marketing for a cash-based physical therapy practice . You'll learn about constructing compelling ads and targeting them to your ideal customers. And I'll walk you through how you can determine exactly which ads are effective in bringing enough cash-pay business into your practice.  This "highlight" is from a Q&A call with my Master...

With all the stresses and fears plaguing many private practice owners right now, I thought this would be a good time to focus on mindset. There are some key components to controlling our mindset that I believe all practice owners should know and be utilizing in these difficult times. To that end, this week's highlights podcast is taken from two earlier episodes ( CBP #83 and CBP #84 ) I recorded d...

At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low hanging fruit they can manage, it's those that get truly innovative and creative that will not only survive the pandemic but also become the strongest companies long-term. So I couldn't think of a better time for this episode with Duncan Wardle, the former VP of Innovation and Cre...

In this week's podcast, you get to listen in as I give my Mastermind group a detailed Masterclass on getting started with Telehealth services as quickly as possible. This is a must-listen if you're interested in using telehealth to get your practice through the coronavirus crisis.  But before you dive in, if you haven't already, make sure you download a copy of the free TELEHEALTH QUICKSTART GUIDE...

There isn't a single private practice that won't be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week's) are all about providing you with the information I feel will most help practices survive and thrive through all this … This podcast is from a Facebook Live interview I just did this week with Rob Vining, the leading expert on...

In this episode , I discuss the marketing potential in offering promotions for injury prevention services. You'll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the screening visit is designed to create new physical therapy business for your cash-based practice.  This "highlight" is from a Q&A call wit...