The Cash-Based Practice Podcast

This episode is Part 2 of my interview of Paul Gough, an England-based physiotherapist and cash-based practice owner with four clinic locations. What's most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free. That's right, most of his patients pay $100-$150/visit out-of-pocket at his clinics, even though the...

The marketing tips, techniques, and mindset presented in this episode are absolute gold . I was so pumped when I finished this interview. Paul Gough is a physiotherapist and private practice owner in England with four clinic locations. What's most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free. That's ri...

At the time of this recording, the podcast just passed the 50,000 download mark! Thank you to all who have helped me reach this milestone. Today's episode is a Q&A session in which I answer recorded questions from listeners like you. The following questions are answered in this episode: If a Medicare beneficiary is training for an event like a marathon and seeks my services due to an injury, would...

This is my first interview of someone who had a successful solo cash practice, had to move to another city, and then started another cash PT practice in an area with very different demographics. So Carrie Jose DPT, of CJ Physical Therapy and Wellness, has started TWO cash-based practices from scratch. Not bad! We cover all the details in this interview. In this episode, you'll learn about: Her jou...

This episode is an interview of Tracy Sher, MPT, CSCS who started a cash-based private practice 2 ½ years ago in the Pelvic Health niche. Within one month of starting out, she was already "too busy to market" her practice. This interview covers a wide variety of topics that are applicable to anyone interested in starting of transitioning to a private-pay practice. In this episode, you'll learn abo...

Click here to download this episode . If you've ever wondered if the cash-based model would work for an outpatient Neuro practice, wonder no longer! Re-Active PT and Wellness is a successful multi-therapist Neuro outpatient practice that is completely out of network with all payors except Medicare. Along with their skilled PT offerings, they also offer Occupational Therapy and a number of cash-pay...

Today I speak with Danny Matta DPT, OCS, CSCS of Athlete's Potential and MobilityWOD . His cash-based PT practice within a CrossFit gym is less than a year old but already going strong. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations. Enjoy! In this episode, you'll learn...

Click here to download this episode I'm happy to finally publish the first Q&A episode that utilizes actual audio recordings of questions from you … my audience and colleagues. In this episode, you'll learn about: An exciting announcement about growth at Carter Physiotherapy Answers to the questions: Do you know of practices that are out-of-network with all private insurances but still in-network...

Get out your notepad cause this episode has an incredible amount of useful insights and lessons from Meredith Soelberg PT, DPT, MBA and Brooke Mitchell PT, DPT, co-owners of Elevate PT & Fitness. Their practice is 100% cash-based, has multiple personal trainers and ancillary services, and they just hired a staff PT to join them. We cover a lot of ground in this interview. In this episode, you'll l...

Click here to download this episode I'm pumped to present this interview of my friend and physical therapist, Stephen Dunn MPT, COMT, PMA-CPT. Yes, Stephen was actually my physical therapist a couple years ago and I was really impressed with the fact that he was mostly in-network but still spent a full hour one-on-one with every patient like I do. How is he able to do this? Because he and his wife...

Click here to download this episode Ever think that cash-based practices can only work and be successful in larger metropolitan areas? With lots of wealthy people? Today's interviewee, Brenda Shelton PT, is a great example why that's just not true. She is one of a growing number of successful out-of-network clinics in smaller communities and rural areas, and discusses how referral sources and mark...

After 10 years in the PT field as an employee in insurance-based private practices, Bob Schroedter PT, DPT took the leap 4 years ago and started a cash-based practice in the Miami Beach area. It has gone really well and he shares his lessons learned and insights in this interview. In this episode, you'll learn about: The logistics of how he runs his solo practice How he participates with Medicare...

Today's episode describes the techniques and tricks I use to make sure the majority of my marketing efforts continually produce business for my private practice every year. You'll learn a variety of methods to do the same, and some easy new ways to use technology to maximize everything you do to promote your practice. Resources and Links mentioned in this episode: Take Advantage of Trends and Sque...

Click here to download this episode This is part 2 of my interview of Scott Waddell, president of PatientSites.com, where we dive into loads of tactics and best practices for using Social Media and Email Marketing to develop relationships and generate business for your private practice. If you missed Part 1, get it here . We've all heard that we should be using social media and email to market to...

If you want your website to produce business for your practice, you need to listen to this episode. I interview Scott Waddell, president of PatientSites.com , who has developed web programs for huge brands like Microsoft, Sprint, HSBC, and has over 12 years experience in helping businesses thrive online. He has helped hundreds of private practices generate patients via multiple online marketing me...

Let me start by wishing you all a Happy New Year. I sincerely hope that 2014 is ending on a high note, and that you have great things coming your way in 2015. In this episode, I give the juicy details of my life and business in 2014, the things I'm excited about in 2015, two different approaches to goal setting and achievement, the reason I was happier and more productive in 2014, and my personal...

Today's episode is an interview with Phil Plisky, PT, DSc, OCS, ATC, CSCS. Phil works at an insurance-based clinic that generates a large percentage of total revenue from cash-pay injury-prevention programs. I'm really pumped to start presenting more ideas of how any practice (cash-based OR insurance-based) can generate more private-pay revenue with non-treatment services. As I've said before, bei...

In the spirit of Thanksgiving, I'd like to start by mentioning something I'm very thankful for … YOU! My audience and supportive colleagues! At the time of this writing, the podcast has now been downloaded well over 20,000 times, and has seventeen 5-star reviews! Though I haven't published an all-text blog post in quite a while, I have been writing a great deal in the past year. In fact, I decline...

This is a return to a very popular post I did in 2013 about what I consider a huge problem for the PT field: the under valuation of our services … not just by patients, referral sources, and (of course) 3 rd party payors, but by physical therapists themselves! This is an important topic and conversation we need to have over and over again, because the low-value mindset is so widespread among our c...

I'm so pumped to present this episode and interview with Eric Oliver, PT of Go Beyond Exercise , a fully cash-based practice in Cincinnati with 2 physical therapists and a sports nutritionist. Eric was one of the first visitors to this website and my eBook/Cash-Based System 3 ½ years ago (which I didn't know prior to the interview) so it was especially exciting to hear about all he's done in the y...

Click here to download this episode This episode is an interview of Nancy Beckley of Nancy Beckley and Associates , a rehab compliance consulting firm. We get into the nitty-gritty of HIPAA (and also Medicare) as it relates to a cash-based practice. She fields my questions for over an hour and absolutely fills us with the info we need to protect ourselves and our practices. In this episode, you'll...

I received a lot of great feedback from my first Q&A session and a number of people asking me to do more, so I didn't want to wait to long before I honored their request. I also have an exciting announcement about a new way you can ask me questions to answer in future Q&A episodes like this one. In this episode, you'll learn about: How the cash pay business model affects frequency and duration of...

Click here to download this episode Liz Gillem-Duncanson PT started her cash-based practice on a part time basis in 2006, doing house calls, and now see's patients full time and is booking up to four months in advance! In this podcast episode, we discuss her path to this point and how she's had this level of success. In this episode, you'll learn about: How she delineates between wellness and skil...

Aaron LeBauer DPT started his 100% Cash-based practice straight out of PT school, and generates about 50% of his new patients from his efforts online. From blogging, SEO, review sites, Google Plus, and Video, we cover it all in this interview. In this episode, you'll learn about: The logistics of his practice and how he makes a great living while leaving a lot of time for family. His average patie...

Today's episode is my first Q&A podcast session where I answer a number of the frequently asked questions I receive via email. In this episode, you'll get my answers to the following questions: Do you offer treatment packages? If so, how much do you discount the packages? Do you list your cash rates publicly (on your website, etc)? Why or why not? How detailed does your documentation need to be if...