The Cash-Based Practice Podcast

Click here to download this episode This episode is an absolute Must-Listen … not very long but absolutely packed with marketing strategies and tactics you can immediately implement in your PT business, whether cash-based OR insurance-based. ... You'll Learn : Paul Gough discusses some highlights from Jerry Durham's presentation and he dives into some great advice on how he scripts out the first c...

Click here to download this episode Want to be a master of Medicare in a Cash-Based practice? Click HERE The PPS conference is a blast and this time around (2015) I brought a little microphone with me and recorded a number of conversations to pass on the business highlights and takeaways other attendees and I had at the conference. This episode is part 1 of 2, and the primary focus is on the marke...

Click here to download this episode Bob Cohen has had a cash-based PT practice since 1996! In this episode we learn the key ways he was able to have success for this long; and long before most people thought this business model was even possible.   In this episode, you'll learn about: What compelled him to start his practice, and to choose the cash-pay route back in 1996 How he did so with a 6 yea...

Two cash-based practice owners walk into a bar … And in this podcast episode you get to hear their conversation about hiring and training cash-practice staff and filling their schedules with private-pay patients. I just recently gave a presentation at the Referral Ignition conference and it was an awesome experience. My presentation went very well but the biggest highlight for me was meeting the o...

Karen is a cash-based practice owner who sees all her patients in their homes or offices. She gives an incredible amount of practical and actionable advice for those interested in this model, and much of the advice is applicable to and useful for any type of practice. I was ultra impressed with her answers to my questions, and I'm pumped to present you with this info-packed episode. In this episod...

Click here to download this episode If you are interested in creating cash-based revenue for your physical therapy practice, but confused about the laws on taking self-payment from Medicare beneficiaries, then this episode is for you. Whether you are a: veteran practice owner who participates with Medicare, hybrid practice owner with Non-Participating status, cash-based practice owner not enrolled...

Click here to download this episode The public's perception of physical therapy and especially the "Value" they see in it has become a hot-button topic in the past few years. I recently joined Periscope and in my first live broadcast, I read some excerpts from a fantastic book called Marketing is Everything by Fred Joyal . I discussed value perception in our patients and prospective patients, how...

This episode is Part 2 of my interview of Paul Gough, an England-based physiotherapist and cash-based practice owner with four clinic locations. What's most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free. That's right, most of his patients pay $100-$150/visit out-of-pocket at his clinics, even though the...

The marketing tips, techniques, and mindset presented in this episode are absolute gold . I was so pumped when I finished this interview. Paul Gough is a physiotherapist and private practice owner in England with four clinic locations. What's most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free. That's ri...

At the time of this recording, the podcast just passed the 50,000 download mark! Thank you to all who have helped me reach this milestone. Today's episode is a Q&A session in which I answer recorded questions from listeners like you. The following questions are answered in this episode: If a Medicare beneficiary is training for an event like a marathon and seeks my services due to an injury, would...

This is my first interview of someone who had a successful solo cash practice, had to move to another city, and then started another cash PT practice in an area with very different demographics. So Carrie Jose DPT, of CJ Physical Therapy and Wellness, has started TWO cash-based practices from scratch. Not bad! We cover all the details in this interview. In this episode, you'll learn about: Her jou...

This episode is an interview of Tracy Sher, MPT, CSCS who started a cash-based private practice 2 ½ years ago in the Pelvic Health niche. Within one month of starting out, she was already "too busy to market" her practice. This interview covers a wide variety of topics that are applicable to anyone interested in starting of transitioning to a private-pay practice. In this episode, you'll learn abo...

Click here to download this episode . If you've ever wondered if the cash-based model would work for an outpatient Neuro practice, wonder no longer! Re-Active PT and Wellness is a successful multi-therapist Neuro outpatient practice that is completely out of network with all payors except Medicare. Along with their skilled PT offerings, they also offer Occupational Therapy and a number of cash-pay...

Today I speak with Danny Matta DPT, OCS, CSCS of Athlete's Potential and MobilityWOD . His cash-based PT practice within a CrossFit gym is less than a year old but already going strong. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations. Enjoy! In this episode, you'll learn...

Click here to download this episode I'm happy to finally publish the first Q&A episode that utilizes actual audio recordings of questions from you … my audience and colleagues. In this episode, you'll learn about: An exciting announcement about growth at Carter Physiotherapy Answers to the questions: Do you know of practices that are out-of-network with all private insurances but still in-network...

Get out your notepad cause this episode has an incredible amount of useful insights and lessons from Meredith Soelberg PT, DPT, MBA and Brooke Mitchell PT, DPT, co-owners of Elevate PT & Fitness. Their practice is 100% cash-based, has multiple personal trainers and ancillary services, and they just hired a staff PT to join them. We cover a lot of ground in this interview. In this episode, you'll l...

Click here to download this episode I'm pumped to present this interview of my friend and physical therapist, Stephen Dunn MPT, COMT, PMA-CPT. Yes, Stephen was actually my physical therapist a couple years ago and I was really impressed with the fact that he was mostly in-network but still spent a full hour one-on-one with every patient like I do. How is he able to do this? Because he and his wife...

Click here to download this episode Ever think that cash-based practices can only work and be successful in larger metropolitan areas? With lots of wealthy people? Today's interviewee, Brenda Shelton PT, is a great example why that's just not true. She is one of a growing number of successful out-of-network clinics in smaller communities and rural areas, and discusses how referral sources and mark...

After 10 years in the PT field as an employee in insurance-based private practices, Bob Schroedter PT, DPT took the leap 4 years ago and started a cash-based practice in the Miami Beach area. It has gone really well and he shares his lessons learned and insights in this interview. In this episode, you'll learn about: The logistics of how he runs his solo practice How he participates with Medicare...

Today's episode describes the techniques and tricks I use to make sure the majority of my marketing efforts continually produce business for my private practice every year. You'll learn a variety of methods to do the same, and some easy new ways to use technology to maximize everything you do to promote your practice. Resources and Links mentioned in this episode: Take Advantage of Trends and Sque...

Click here to download this episode This is part 2 of my interview of Scott Waddell, president of PatientSites.com, where we dive into loads of tactics and best practices for using Social Media and Email Marketing to develop relationships and generate business for your private practice. If you missed Part 1, get it here . We've all heard that we should be using social media and email to market to...

If you want your website to produce business for your practice, you need to listen to this episode. I interview Scott Waddell, president of PatientSites.com , who has developed web programs for huge brands like Microsoft, Sprint, HSBC, and has over 12 years experience in helping businesses thrive online. He has helped hundreds of private practices generate patients via multiple online marketing me...

Let me start by wishing you all a Happy New Year. I sincerely hope that 2014 is ending on a high note, and that you have great things coming your way in 2015. In this episode, I give the juicy details of my life and business in 2014, the things I'm excited about in 2015, two different approaches to goal setting and achievement, the reason I was happier and more productive in 2014, and my personal...

Today's episode is an interview with Phil Plisky, PT, DSc, OCS, ATC, CSCS. Phil works at an insurance-based clinic that generates a large percentage of total revenue from cash-pay injury-prevention programs. I'm really pumped to start presenting more ideas of how any practice (cash-based OR insurance-based) can generate more private-pay revenue with non-treatment services. As I've said before, bei...

In the spirit of Thanksgiving, I'd like to start by mentioning something I'm very thankful for … YOU! My audience and supportive colleagues! At the time of this writing, the podcast has now been downloaded well over 20,000 times, and has seventeen 5-star reviews! Though I haven't published an all-text blog post in quite a while, I have been writing a great deal in the past year. In fact, I decline...