The Cash-Based Practice Podcast

In this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home care. He shares specifics on his main referral sources which unexpectedly came from not having a fax machine and what has been the best marketing strategies for his practice. Tony also give some great advice on hiring and...

What do neuro, non-profits, and the NBA have in common? They are all major components of Valerie Johnson's successful cash-based neuro practice in Dallas-Fort Worth! Valerie's jumped on a number of unique opportunities on her journey to cash-based physical therapy. She quit her full time job to take on her position as the neuro specialist for the Dallas Mavericks, launched her private practice on...

Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates, and muscle EMGs, Kevin and his staff have been able to craft a niche in the running and triathlon markets. Competitive EDGE also provides expert PT in the soccer niche a...

*NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE .* Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the experience was teaching me. I wrote down many of those lessons and found that most of them applied to not just my life and my famil...

Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with two major life updates. The first is an update on my twins' health and the second is an announcement about registration for my upcoming  Cash-Based Practice Freedom e-course . During the interview, I c...

Between running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy is one BUSY person. I last interviewed Karen back in episode 40 , so when our schedules lined up nearly 3 years later I was stoked to get in a follow-up episode! In this short interview, I get Karen's thoughts on hiring new employees for...

With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that's huge! (especially since he currently does zero paid social media advertising) In this episode, Leon shares with us how he grew such a following, the kind of content that brings in local patients, and what he does with his social media to show that his practice i...

Click here to download this episode When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did something a little different and asked for cash practice questions straight from my followers via a FB Live Q&A session. The Q&A was a success and had such a variety of questions that I decided to share it as...

Jim Heafner, PT, DPT, OCS, started his cash practice as a "side hustle" while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he's now fully booked and looking to hire his first PT! In this episode, I ask Jim about what strategies worked to build his practice so quickly and answer some incredibly common questions...

This episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10% increase in the delivery of your marketing messages could mean for your private practice's bottom line.  Second, […] The post CBP 076: Optimizing...

In  our previous episode of The Cash-Based Practice Podcast, Sturdy McKee shared the patient communication strategy he used each time he dropped an insurance contract and delved into exactly how cash-based practices need to go above and beyond to win out-of-network patients. Now, in episode 75, Sturdy explains how to identify touch-points where patients or referrers interact with your brand and wa...

Sturdy McKee took a booming 3-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this episode, Sturdy shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking question about why patients would choose to go out-of-network, and gives examples of where cash-based practices have […] The post C...

Back in episode 23 and episode 24, Scott Waddell, president of PatientSites.com, gave us tons of advice on how to turn our websites into patient-generating machines. Now, 3 years later, Scott is back to update us on what PatientSites (with tons of data across hundreds of clinic websites) has learned about optimizing your website, emails, […] The post CBP 073: Must-Know Advancements in Lead Generat...

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[et_pb_section fb_built="1" _builder_version="3.22.3"][et_pb_row _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text _builder_version="3.24.1" background_size="initial" background_position="top_left" background_repeat="repeat"] . This is a follow up interview with one of the mos...

*Note: this is part two in a series. To listen to part one, please click here* In part one, the guys from Duck Legs Podcast hosted me for a Facebook Live video interview. We talked about why I started my cash practice, what you should do if you're planning to start a cash practice soon, strategy, […] The post CBP 069 How to Build a Cash Practice: Checking in With the Guys from the Duck Legs Podcas...

"It's good to learn from your mistakes. It's better to learn from other people's mistakes." ~ Warren Buffett I'm a strong believer in this statement from the world's greatest investor. That's why whenever I've made a mistake, I do my best to put my ego aside and share it candidly with the thousands of people […] The post CBP 067: Learn From My Mistakes! Lessons Learned in 2017 and HUGE Changes Com...

Before we get into this podcast episode, a quick reminder that I'm hosting my an in-person 2-day workshop for PT practice owners who want to start/grow a cash-pay practice and develop a 1-year action plan to make sure you're successful. This is an invaluable opportunity to learn from me in person and launch your practice forward in 2018! […] The post CBP 64: Over 20 Frequently Asked Questions – AN...