Cindy Excell
The Career-Integrated Entrepreneur™ Podcast
You don’t need to quit your job to start your side business. You just need the right strategy and mindset - one that works with your 9-to-5 and personal life, not against it. The Career-Integrated Entrepreneur™ is the podcast for high achieving corporate women who want to build a second stream of income through coaching -without compromising their career performance, their identity, or their lifestyle. Hosted by Cindy Excell - Senior Financial Adviser, NLP practitioner, Career-Integrated Business Coach, and mum of two. This show brings you honest conversations, time-smart strategies, and pract...
Where to listen?
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Episodes
Ep 36. The come-back episode: Why I’m Back, What Changed, and What’s Next 06.01.2026 20:37
After a six-month pause, the Career-Integrated Entrepreneur™ podcast is back. In this episode, I’m sharing why I stepped away, what shifted during that season, and why Career-Integrated Entrepreneur™ is returning exactly as it is - just more grounded. We’re talking about career optionality, income security, and what it really means to build something of your own without burning out, blowing thing...
Ep 35. Dual leadership: How to own both your 9 to 5 & your side business 29.07.2025 19:50
Let’s talk about the quiet guilt that no one warns you about when you start a side hustle. You’re thriving in your corporate career, but something in you wants more. So you take the first brave step into building a coaching business… and suddenly, you’re questioning everything. “Will people think I’m not serious about my job?” “Can I grow a business without hiding it - or feeling like I’m betrayin...
Ep 34. Validate Your Coaching Business Idea in 30 Minutes (Free Guide Inside) 22.07.2025 11:01
Are you sitting on a dozen side hustle ideas but not sure which one is worth pursuing? In this episode, I’m breaking down the “too many ideas” trap that keeps corporate women stuck in indecision - and the exact steps you can take to validate your coaching idea fast, without wasting time or building things nobody wants. We will cover : Why clarity doesn’t come from thinking - it comes from testing...
Ep33. From Career Plateau to Power Move: How to Pivot Without Quitting 15.07.2025 13:22
You’ve worked hard, built a solid career, and you’re good at what you do. So why does it still feel… flat ? If you’ve been thinking, “I’m doing all the right things - but I’m just not excited anymore…” You might be sitting in a career plateau. In this episode, I’m getting real about: ✨ That weird in-between space where your job still looks good on paper - but doesn’t light you up anymore. ✨ Wh...
Ep 32. [The Rebrand] Welcome to The Career-Integrated Entrepreneur™ - A New Chapter Begins 08.07.2025 7:35
After 19.5 years full-time corporate career in financial services… and 5 years building my online coaching business on the side… I’ve officially gone all in. And with that - comes a brand new name and a bold new direction for the podcast. Welcome to The Career-Integrated Entrepreneur™ Podcast - the rebrand of the podcast formerly known as Hustle With Heels . In this reintroduction episode, I’m tak...
Ep31. Who Are You Beyond Your Job Title? Reinventing Your Identity Beyond the Corporate Ladder 03.06.2025 17:00
What happens when the job title is gone? Not the shiny LinkedIn headline. Not the six-figure salary. Not the identity you've spent years building your reputation around. In this episode, I'm talking about the moment I realised how tightly my self-worth was tied to my corporate title, and what it looked like to start peeling that identity away. Not in theory, but in real time - messy, emo...
Ep30. Redundancy, Restructure & Reality Checks: Why Starting a Side Hustle Is No Longer Optional 21.05.2025 19:38
Redundancy isn't just a career curveball. It's a wake-up call. In today’s episode, I’m pulling back the curtain on what really happens when job security disappears overnight - and why building a side business is no longer a “maybe one day” move. It’s the smartest way to take back control of your income, your career, and your future. You’ll hear: The emotional + financial spiral most peop...
Ep29. The 5 Biggest Lies That Hold Back Corporate Women From Starting a Side Coaching Business 14.05.2025 22:11
If you’ve been feeling overwhelmed by all the advice out there about starting a side coaching business while still in your 9 to 5, this episode clears the noise. I’m breaking down 5 of the biggest myths keeping corporate women stuck - like needing a big audience, a perfect niche, or hustling nonstop to get results. You’ll learn what actually works when you're building a side coaching business...
Ep28. How to Turn Your Zone of Genius into a Coaching Offer That Sells 06.05.2025 19:36
What if you didn’t need to start from scratch? What if the skills, strengths, and experience you already have could be the exact thing someone else is searching for right now? In this episode, I walk you through how to take what you already know and turn it into a high-value coaching offer that’s simple, scalable, and aligned with the life you actually want. We’re not talking about building a busi...
Ep27. How to Build Unshakable Confidence as a New Coach 29.04.2025 17:27
If you have been telling yourself, “I am not ready to coach yet,” this episode is for you. Today, we are talking about the real reason confidence does not come from another certification or course, and how you can start building unshakable confidence right now, even if you feel messy, scared, or unsure. I am sharing the lessons I learned the hard way, why your lived experience matters more than yo...
Ep 26. What It Really Takes to Build a $5K/Month Coaching Business Without Quitting Your 9 to 5 22.04.2025 17:28
You don’t need to quit your job to build a real business. You just need to start with the right focus. In this episode, I’m sharing what it actually looks like to build a $5K/month coaching business while working full-time, and why that number matters more than you might think. I talk about what to focus on, how to use your 9 to 5 as your safety net, and the business model I used to start from scr...
Ep25. Why Your Corporate Job Is Not Your Wealth Plan 15.04.2025 17:36
She got the promotion. But she missed her daughter’s Easter Hat Parade. And the question that kept coming up was: at what cost? That moment hit me hard. Because I’ve been there too. I missed one of the biggest days of my elder daughter’s life while sitting alone in a hotel room for a work event overseas. I’ll never forget the feeling. Pride… and regret. In this episode, I’m sharing the stories tha...
Ep24. Don’t Build a Coaching Business Until You Get Clear on This 08.04.2025 19:30
If you’ve been dreaming of starting your coaching business but feel stuck on what to offer or how to even begin, this episode will help you get out of your head and into action. Because the truth is, you don’t need a perfect brand, a logo, or a fancy website. What you do need is to know the real problem you help solve. We’re talking about the transformation you can offer, the specific people you w...
Ep23. How to Build a Side Hustle When You Feel Like You Have No Time 01.04.2025 24:15
You’re working full-time, juggling meetings, kids, home life… and wondering how on earth you’d ever have time to build a side hustle. I get it, I’ve been there too. That’s why in this episode, I’m sharing the exact 5-step framework I use (and still use) to build and grow a business while working full-time and being a mum of two. This isn’t about waking up at 5am or trying to squeeze 10 things into...
Ep22. The Three Biggest Mistakes That Keep Your Side Hustle Stuck 25.03.2025 19:23
Starting a side hustle is exciting, but certain mistakes can slow you down before you even gain momentum. I know because I made them too. In this episode, we’re breaking down the three biggest mistakes new entrepreneurs make. Like treating their side hustle like a hobby, getting stuck in the learning trap, and focusing on the wrong tasks instead of income-generating activities. These are the thing...
Ep 21. The Future of Side Hustles in 2025: 4 Trends You Need to Know 18.03.2025 15:13
Are you a corporate professional looking to create financial security beyond your 9-5? By 2025, nearly 50% of the workforce will have a side hustle or passion project generating extra income. The way we work is changing fast, and waiting for a promotion or raise is no longer a reliable strategy. In this episode, I break down four major side hustle trends in 2025 shaping the industry and how you ca...
Ep 20. Service-Based Business or Digital Product - How to Pick the Right Business Model for Your Side Hustle? 11.03.2025 22:09
You’re sitting on a goldmine of knowledge, experience, and skills… but how do you turn it into a profitable business? Do you start coaching, consulting, or freelancing? Or should you go all-in on a digital product—an online course, an ebook, or a membership site? If you’ve ever been stuck at this crossroads, trust me—you’re not alone. I used to believe that creating a digital product was the ultim...
Ep19. The Truth About Side Hustles: It’s Not Just About Leaving 9-to-5 18.02.2025 19:15
We’ve all seen the social media messages: “Escape the rat race!” “Quit your soul-sucking job and be your own boss!” But what if you actually like your job? Or maybe you are not in a position to give up your current career yet. Does that mean a side hustle isn’t for you? The answer is “Absolutely not”. In this episode of Hustle With Heels, I’m breaking down the biggest myth about side hustles: You...
Ep18. The Truth About Job Security & Why You Need Multiple Income Streams 11.02.2025 14:24
Relying solely on your 9 to 5 salary may feel stable and secure, but in reality, it’s a risky investment. If your paycheck is your only source of income, you’re putting your financial security in someone else’s hands. In this episode of Hustle With Heels , I’m breaking down why job security is a myth, how the traditional career mindset is keeping you stuck, and what you can do to start diversifyin...
Ep17. Protect Your Energy: The Key to Thriving in Your Side Hustle and 9-to-5 04.02.2025 24:08
Balancing a demanding corporate job with a side hustle can leave you feeling drained and overwhelmed. Protecting your energy isn’t just a nice-to-have - it’s the secret to avoiding burnout and showing up as the best version of you for both of your side hustle business, and for your 9 to 5 job. In today’s episode, I share six proven strategies for energy protection that you can use to avoid burno...
Ep16. How a Side Hustle Can Be the Game Changer for Your Career 28.01.2025 16:45
What would you do if you walked into work tomorrow and your role no longer existed? This was the reality I faced in 2018 when a sudden redundancy completely shifted the trajectory of my career. That moment taught me a lesson that changed everything: the control I thought I had over my corporate career was just an illusion. In today’s episode, we’re diving into why having a side business is the ult...
Ep15. Shift Your Mindset from an Employee to an Entrepreneur 21.01.2025 12:47
Making the leap from employee to entrepreneur requires more than just a business idea - it’s about transforming the way you think and step in and act as the CEO of your business. In this episode, we’re talking about the mindset shift that’s essential for building a successful side hustle while still working in corporate. We explore how the employee mindset, with its focus on structure and safety,...
Ep14. How to Set Yourself Up for Success to Launch Your Side Hustle in 2025 14.01.2025 13:56
It’s January, and we’re all feeling that “new year, new me” energy, right? This is the perfect time to channel that momentum into making real moves for your side hustle dreams. Whether you’re just starting to explore the idea of a side hustle or ready to dive in, this episode is for you. I’m sharing simple strategies to help you make time for your side hustle, protect your energy, and build an env...
Ep13. Stop Playing Small, Make 2025 Your Year to Build the Business You Desire 07.01.2025 17:21
Welcome to 2025! This is your year to stop playing small and finally take that step toward building the online business you've been dreaming about. In this first episode of the year, I'm sharing the mindset shifts that will help you kick off 2025 with clarity, confidence, and purpose. We're talking about what it really means to stop "playing small" and start take action no...
Ep12. Reflecting on 2024: Lessons, Growth, and the Power of Pivoting 26.12.2024 20:18
As 2024 comes to a close, I’m taking a moment to reflect on what this year has meant for me, both personally and professionally. From pivoting my business to focus on side hustle coaching to navigating unexpected challenges in my corporate role, this year has been a mix of growth, resilience, and learning how to prioritize what truly matters to move my business forward. This episode is all about l...
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