The Canopy - A Podcast by Clemelopy

If you've ever felt overwhelmed by  GEO  jargon like entity optimization,  schema markup , topical authority, and  E-E-A-T , this episode is for you. Jen Shannon introduces Clemelopy's proprietary system for making GEO feel less like a wall of jargon and more like something you can actually picture in your head. This episode kicks off a ten-part series. Today is the big picture overview of...

You've probably heard someone say " GEO is the new SEO ." But is it actually different, or is this just another buzzword marketers cooked up to sell courses? In this episode of The Canopy, Jen Shannon breaks it all down from the ground up. Whether you're brand new to the concept or already knee-deep in AI search strategy, this episode gives you the context you need to understand...

What happens when a GEO platform optimizes itself using its own tools? In this episode of The Canopy, host Jen Shannon pulls back the curtain on Clemelopy's month-one case study results, and the numbers are already surprising. Jen walks through the metrics she's tracking (AI referral traffic, share of model, and site audits), the optimizations she implemented (pillar pages, schema markup,...

Welcome back to The Canopy. This is Part 2 of “The Story, The Layoff, and the Future” where we move from the emotional origin story into the strategy behind building Clemelopy . If Part 1 was about heartbreak and identity shifts, this episode is about execution. In this episode: What happened immediately after the Halloween layoff Why Squarespace was step one (and trademark filings mattered) The n...

Welcome back to The Canopy: The View From Above . In this special two-part “Diary of a Founder” series, Jen Shannon shares the story behind Clemelopy ; where it started, the struggles of creating something new, and the unexpected layoff that forced it forward. This is Part 1: the origin story. In this episode: How Jen went from contract negotiator to photographer to founder Why “making it” in phot...

Welcome back to The Canopy: The View From Above — where we talk GEO, founder life, and growing your visibility in AI search. In this Clemelopy Case Study episode, host Jen Shannon sits down with Dana Goodson of Dana Goodson Photography to kick off Month 1 of a 12-month series documenting what happens when a real small business starts optimizing for generative engines like ChatGPT , Claude , and Pe...

In the first episode of The Canopy , Jen Shannon, founder of Clemelopy, introduces the story behind building a first-of-its-kind Generative Engine Optimization (GEO) platform in the age of AI search. This episode explores how search behavior is fundamentally changing and why traditional SEO strategies are no longer enough for small businesses that want to stay visible online. AI search tools like...