The Candle Business Podcast

In this episode, I sit down with Jeff Standley to have an honest conversation about what it really takes to grow a candle business. We discuss the hidden costs of scaling, hiring employees, warehouse space, work-life balance, knowing when (or if) to quit your full-time job, and why bigger revenue doesn't always mean a better business. If you've ever wondered what success truly looks like as an ent...

In this episode, I share my thoughts on candle cure times, testing, and why I don't always follow traditional candle making advice after years of working with the same materials. We'll discuss the difference between testing and selling candles, how cure time affects performance, and why becoming deeply familiar with your products can help you make more confident business decisions. ⮕ DOWNLOAD MY F...

In this episode, I share why I finally launched a monthly candle subscription box after nearly six years in business. I'll walk through my thought process, how I designed the customer experience, chose the first exclusive fragrance, and the lessons I've learned about keeping a subscription simple and sustainable. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST:   https://www.ericamariemor...

Thinking about selling your candles wholesale? In this episode, I break down the pros and cons of wholesale, how it differs from direct-to-consumer sales, and the strategies that have helped us generate over $200,000 in wholesale sales on Faire. You'll learn about pricing, profit margins, retailer relationships, product assortment, and how to start building a sustainable wholesale business. ⮕ DOWN...

In this episode of the Candle Business Podcast, I’m breaking down five major things most candle makers overlook when trying to turn their hobby into an actual business. This topic came directly from a question asked during a coaching session and it’s one I know so many of you are wondering about too. We talk about why focusing only on your product can hold you back, how understanding your ideal cu...

In this episode, we discuss five practical ways to improve your candle's scent throw, including fragrance oil temperature, vessel size, wax selection, fragrance load, and proper mixing techniques. If you've ever struggled with candles that smell great up close but don't fill a room, this episode will help you troubleshoot common causes and create stronger performing candles. ⮕ DOWNLOAD MY FREE CAN...

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandle...

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram:  https://www.instagram.com/memorybox...

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST:   https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA):  https://inventora.co/memoryboxcandleco Follow Me on Instagram:  https://ww...

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST:   https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA):  https://inventora.co/memoryboxcandleco Follow Me on Instagram:  https://ww...

  ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST:   https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA):  https://inventora.co/memoryboxcandleco Follow Me on Instagram:  htt...

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST:   https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA):  https://inventora.co/memoryboxcandleco Follow Me on Instagram:  https://ww...

Click here to download the Goal-setting worksheet! ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST:   https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA):  https://inventora.co/memoryb...

Join my program  the Candle Connection Course and get the clarity, confidence, and step-by-step plan you need to build a successful candle brand:  https://www.ericamariemorris.com/candleconnection ⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SH...

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST:  https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA):  https://inventora.co/memoryboxcandleco Follow Me on Instagram:  https://www.instag...

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST:  https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA):  https://inventora.co/memoryboxcandleco Follow Me on Instagram:  https://www.instag...

In this episode, I'm going to discuss some different things you should do BEFORE you sell your first candle (aka before you launch your business!) Here are some resources that are discussed in the episode: Free candle business checklist: https://www.ericamariemorris.com/checklist Shipping Course: https://www.ericamariemorris.com/MasteringShipping Quickbooks: https://quickbooks.grsm.io/memoryboxcan...

In today's episode, I'm going to be talking about 5 ways that you can increase your revenue and profits for your candle business! ⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST:  https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx...

In today's episode I'm going to tackle the topic of oversaturation within the candle industry. I know this is a big reason why a lot of aspiring business owners do not pursue their dream of running their own candle business: the fear of not being able to stand out in a crowded market. I'm here to hopefully alleviate this feeling for you because oversaturation may in fact, not be a bad thing after...

In this episode I break down my Candle Connection framework to help you find your target market so that you can connect more with them and sell more candles. Not to mention it makes making content so much easier!) Step #1:  What is the value you bring?  What  is the reason they would purchase your candles over someone else’s? Step #2:  How  do you connect more? Align...

In this episode, I'm going to dive into why I think you should start on Shopify instead of Etsy for your candle business. I don't think that starting on Etsy is bad (it's what I did actually!) I just think that starting on Shopify is better for building a brand. In this episode I will elaborate further and also give you some tips on how to drive traffic to your website. If you're interes...

In this episode, we’re tackling one of the biggest questions candle makers face: How do you know when your candles are ready to sell? If you’ve been stuck in the endless cycle of testing and second-guessing yourself, this one’s for you. Spoiler alert: your candles don’t have to be perfect—they just need to meet three key pillars: safety, performance, and visual appeal. We’ll dive into: Safety: The...

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST:  https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA):  https://inventora.co/memoryboxcandleco Follow Me on Instagram:  https://www.instag...

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST:  https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA):  https://inventora.co/memoryboxcandleco Follow Me on Instagram:  https://www.instag...

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST:  https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING:  https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS:  https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA):  https://inventora.co/memoryboxcandleco Follow Me on Instagram:  https://www.instag...